Professional Experience

Public Relations Communications Manager

Hyper Mind Technologies, Florida, remote

**/****–09/2018

Experience:

• Worked closely with the consulting team to identify opportunities for upselling and cross-selling consulting services to existing clients.

• Conducted regular client satisfaction surveys, analyzed results, and implemented improvements to enhance the overall client experience.

• Served as the primary point of contact for client inquiries, requests, and escalations, ensuring prompt and effective resolution of issues.

• Collaborated with the consulting team to develop and deliver high-quality client presentations, proposals, and deliverables.

• Conducted regular market research to identify new business opportunities and potential clients.

Achievements:

• Led customer relationship management for a consulting firm with a portfolio of 25+ clients.

• Established and maintained strong relationships with key client stakeholders, resulting in a 90% retention rate.

• Developed and executed client engagement strategies, resulting in a 25% increase in revenue from existing clients.

Director of Public Relations

Sabandija, Bogota, Colombia, remote

10/2013–07/2016

Experience:

• Contributed to the creation of a strategic communication plan, including promotional organization achievements, events, and activities while ensuring proper uses of the institutional image.

• Update the web page.

• Developed strategies to build customers' loyalty to the brand and increase the rates.

• Managed the CRM to improve the customer experience and service.

Achievements:

• Accomplished a complete CRM investigation in every company store of Sabandija, researching the preferences of our premium customers, improving the experience, and also maintaining their loyalty to the company.

• Successfully achieved the goal of 20% increase in premium customers by effectively implementing the strategies by providing customized customer services.

• Updated all the web pages for a better customer service experience.

Head of Public Relations

Centro Comercial El Retiro, Bogota, Colombia

03/2013–09/2013

Experience:

• Developed and implement strategies to enhance customer loyalty and increase the premium customer base.

• Managed the CRM and used customers' insights to improve their experience.

Coordinate and supervise the customer service point of attention to ensure the highest level of service.

• Led the loyalty project to maintain customer satisfaction and increase retention.

Achievements:

• Conducted a comprehensive CRM investigation, which resulted in a better understanding of the taste and preferences of our premium customers. This information was used to enhance customers' experience and maintain their loyalty to the company.

• Successfully achieved the goal of 1000 customers through the effective implementation of retention strategies and by providing personalized customer service.

Communication Assistant

Alcaldia Mayor de Bogota-Entidad Empresa de Renovacion Urbana, Bogota

02/2011–02/2012

Experience:

• Supported the development of organizational communication policies and strategies for the company.

• Contributed to the creation of a strategic communication plan, including dissemination and communication campaigns for promotional, institutional achievements, events, and activities while ensuring proper uses of the institutional image.

• Prepared internal and external reports on company activities, policies, and plans for each department requested.

• Crafted press releases for television and radio, informing and promoting the entire management in urban renewal areas while encouraging citizens' participation in project management.

• Coordinating Inter-institutional activities according to the strategic plan, ensuring its compliance and development as per the established schedule.

• Managed website updates to the ERU.

Achievements:

• Successfully secured the Manzana 5 project by getting the best construction companies with a strategic plan, and that publicity was broadcast by Canal Capital. This showcases the company's excellent management.

• Organized "Renewal Brigades" to establish a closer connection with the community in the project area and provide personalized information.

• Improved the internal and external communication Channels to reported management, including the introduction of newsletters to inform the internal staff about activities and news while maintaining uniform communication.

• Conducted over 600 updates on the website to ensure citizens can easily access all necessary information and documents.

Comunication Consultant

Asociacion Manos Amigas, Bogota

11/2008–11/2010

Experience:

• Coordinated website updates and maintenance.

• Produced two informative primers on urban agriculture and nutrition.

• Created a magazine featuring memories from 2009-2010.

• Advised on rebranding efforts for the association.

• Organized and executed successful entrepreneurship events, forums, and seminars.

Achievements:

• Boosted website ranking with adequate visibility, usability, and design tools.

Education

University of Sergio Arboleda, Bogota, Colombia

Bachelor in Communications

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