PROFESSIONAL EXPERIENCE

Freelance Creative Director & Producer Operations Director

UAE; KSA; Qatar; RSA April 2015 – Present

Projects & Brands I've worked on

Al Diriya Oasis Riyadh - Theme Park (Live Event) Bentley - 100th Anniversary GT Continental TVC Eraser Reborn - Feature Film Fear Factor Level 13 - Reality TV Girl you know it's true - Feature Film KSA Ministry of Energy & Aramco: Houston World Petroleum Congress 2021 - Live Event The Last Mile Forum - The Bill & Melinda Gates Foundation & CPC UAE - Live Event Lusail Winter Wonderland - Theme Park (Live Event) Mercedes Benz - X Class - Roger Federer MTV Power Games - Reality TV Event Conceptualisation and Planning:

● Collaborate with the client & stakeholders to understand the event objectives, budget, and overall vision.

● Conduct brainstorming sessions with the creative team to develop event themes, concepts, and innovative ideas.

● Work closely with the Operations team to assess the feasibility of the proposed concepts and ensure they align with logistical considerations. Budgeting and Resource Allocation:

● Create comprehensive budgets covering all event aspects, including creative elements, production, venue, staffing, and marketing.

● Allocate resources efficiently, considering both the creative requirements and operational needs.

Venue Selection and Contracting:

● Evaluate potential event venues in line with the creative vision and logistical requirements.

● Negotiate contracts with selected venues, considering space, technical capabilities, and cost.

Creative Development:

● Led multiple design teams to produce creative deliverables in spatial planning, technical drawings, 3D models, graphic design, branding and expressions, stage design, scenic elements.

● Review and approve designs to ensure they align with the event's theme, objectives, and well articulated through beautifully composed decks. Supplier and Vendor Management:

● Work with the Operations team to identify and contract with suppliers and vendors, such as audiovisual, lighting, catering, and transportation services.

● Oversee the Operations team's coordination with vendors to ensure smooth collaboration and timely delivery of services.

Logistics and Operations Planning:

● Collaborate with the Operations team to create a detailed event schedule, including load-in/load-out plans, rehearsal schedules, and event-day timelines.

● Plan for contingencies and troubleshoot potential logistical challenges. Team Coordination and Communication:

● Facilitate effective communication between the creative and operations teams, ensuring alignment with the event's vision and logistical requirements.

● Conduct regular team meetings to review progress, address concerns, and keep the project on track.

Risk Management:

● Identify potential risks related to both creative aspects and operations.

● Develop contingency plans to mitigate these risks and ensure the event's success.

Rehearsals and Running orders:

● Oversee the event rehearsals to ensure that the creative show flow runs seamlessly and timeously and that all operational aspects function smoothly. Event Execution:

● During the event, be on-site to supervise both the creative and operational aspects.

● Troubleshoot any last-minute issues and make real-time decisions to ensure the event's success.

● Streamlining communications through Event Control, utilising CCTV footage and strict radio protocol.

HIGHLIGHTS

With sixteen dynamic years of work experience, having worked in South Africa, the UAE, Qatar, and Saudi Arabia. An agile strategic thinker producing pioneering creative concepts and translating these seamlessly across all media platforms and brand expressions.

An empathetic leader with a proven track record of building highly collaborative creative teams. Inspiring work that is distinctive, effective, and has measurable impact. Deftly implementing and developing operational models with laser-focused budgets, negotiating and maximising value, and expertly controlling costs across production, development and deployment.

Abreast of industry advancements in technology, enabling the production of innovative experiential solutions for live events that deliver unforgettable brand experiences.

+277*-***-****

calvinleecampbell.com

adylcf@r.postjobfree.com

LinkedIn.com

Qatar

South African

35 years old

EDUCATION

BA (Art Direction)

Vega School of Branding

2005 - 2008 (Incomplete)

National Senior Certificate

Northcliff High School

2005

Creative Direction Operations

Content, Experiential Events & Film

Creative Ideation & Concept Development

Multimedia Storytelling & Copywriting

Strategic Development

Project Management & Scheduling

Creative Brand Communications

Production Design & Art Direction

Empathetic Leader

Confident Presenter

CALVIN LEE CAMPBELL

CREATIVE DIRECTOR HYBRID OPERATIONS DIRECTOR

CONTACT

SKILLS

Post-Event Evaluation:

● Conduct a post-event review with the teams to assess what went well and identify areas for improvement.

● Use this feedback to enhance future event planning and execution. As an Events Creative Director and Operations Director, your role involves balancing creativity with practicality, ensuring that the event's vision comes to life while also ensuring a seamless and well-organized experience for attendees and stakeholders.

Achievements

Raised USD2.6 Billion in the fight against infectious diseases with Bill and Melinda Gates. Constructed a fully operational theme park within 6 month in Qatar on a man made island which operated for 6 month during the winter. Generating QAR 88,000,000.00 in revenue.

Played Tennis against Roger Federer.

Freelance – Film Art Director

(December 2012 – March 2015) Johannesburg, Cape Town, South Africa Clients I’ve worked with

Big Brother SA S8 Die Antwoord DSTV FNB General Electric J&B KFC Kokkedoor S1 & S2 Koekedoor S1 & S2 MasterChef SA S2 Samsung Stofas

● Art Department, Production Management, and Coordination (on location & office-based) for global brands.

● Cost reporting and budgeting for Art Department projects.

● Extensive Art Department facilitation locally, regionally, and globally, including remote areas.

● Negotiating and sourcing local & international suppliers for fabricators, carpenters, artisans, props buyers, designers, set builders, and set dressers.

● Managing multiple crew forces and shoot set-ups.

● General production support, administration, legal & compliance (contracts, insurance, health & safety).

● Full circle creative solutions from creative conceptualization to production and deployment.

● Budget control and accounting from pitch to wrap/derigg. Achievements

Production Design and Art Direction for award-winning TV Commercials, Reality TV, TV Series and music videos. MasterChef Season 2 nominated for the International Emmy Awards 2015 – Reality Television.

POP 2 Position – Client Services Manager

(March 2010 – November 2012) South Africa

Clients I’ve worked with

AkzoNobel (Dulux) Cartier FIFA 2010 World Cup Event Branding JTI Nokia

● Developed and presented innovative retail and experiential marketing solutions to consumer brands.

● Creative direction, ideation and concept development visualise for live environments, specialising in spatial planning

● Drafted clear and concise briefs to be used for design, development fabrication and production.

● Liaised with external suppliers, negotiated costs and managed the delivery full spectrum brand collaterals.

● Status reporting internally and externally.

● Managed multiple rigging, application, and installation crew during campaign rollouts.

● Adopting and understanding trend to deliver extraordinary audience experiences using the latest technologies.

● Logistics of nationwide distribution during a campaign rollout. Achievements

Led a spatial design team to achieve 5 POPAI awards (2010 – 2012) for innovations relating to retail marketing solutions. Increased client spend (AkzoNobel) with POP 2 Position from R1.3 million per annum to R9 million by 2012. Neo Africa – Creative Consultant

(April 2008 – March 2010) South Africa

● Brand Identity design for the Neo Africa Group and its Subsidiaries.

● Public: IT and Consulting (Government policies and procedures).

● Private: Luxury Lifestyle (Aviation, Concierge, Security, Events, Luxury vehicle fleet management)

● Designed, developed and produced Brand expressions.

● Liaised with agencies and suppliers.

● Creative development of big ideas maintaining thought leadership and exploring innovative solutions in the context of their respective industries. Achievement

Delivered successful brand to market expressions of the Neo Africa Brand at FIFA Confederations Cup 2009 Trackside LED Branding, A1 Grand Prix 2009 Event Branding. INTERESTS

● MEDITATION

● FITNESS

● TRAVEL

● MOTORSPORTS

● SWIMMING

● TENNIS

● FILM

● PHOTOGRAPHY

● ARCHITECTURE

● RESEARCH

● PHILOSOPHY

● SCIENCE

● COMEDY

● TECHNOLOGY

● ART

● CULTURE

● CONSERVATION

● SUSTAINABILITY

● INCLUSION

● DISRUPTION

● PHILANTHROPY

CREATIVE OBJECTIVES

Enhancing a brand's presence to

stand out in today's mediascape

Understanding their eco-systems,

while implementing viable and

measurable strategies

defining a brands voice and

refining it’s community with

relatable content that powers

a brand’s message

Driving multimedia storytelling

through authentic narratives

Creating captivating moments

and enhancing engagements

with innovative technology

Breaking the constraints of a

frame/stage to immerse

audiences into a whole new

dimension of experiences

Fostering meaningful

connections that ignite

brand loyalty

Producing content with

thought leadership

LANGUAGES

English

Afrikaans

Dutch

German

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