LUIS E. SANTANA

***** **** ******* **. ****, TX *7494

405-***-**** adyl1w@r.postjobfree.com SENIOR SALES / MARKETING EXECUTIVE

Versatile, dedicated, and revenue-focused professional with vast experience of sales and marketing in diverse, highly competitive markets in the Animal Nutrition Industry. Proven ability to develop strategic marketing initiatives that increase market footprint and drive long-term revenue growth. Leverage excellent interpersonal skills to cultivate strong, lasting business relationships with key industry stakeholders. In-depth knowledge of the global agriculture, agronomy and feed industries in the Latin/North America and Asia Markets. Fluent in English/Spanish with strong Portuguese proficiency.

PROFESSIONAL EXPERIENCE

GLOBAL ALLIANCE ENTERPRISES, LLC, Houston, TX 2014 – Present Lead Consultant

Founded consulting company to provide sales and marketing support in the Mexican marketplace to Westway Feed Products following their acquisition by ED&F Man.

Currently providing consulting on Business Development to different customers. WESTWAY FEED PRODUCTS, LLC, Tomball, TX 2009 – 2014 World’s largest manufacturer of liquid feed products mainly for the livestock industry, servicing the dairy and beef Industry.

Country Manager – Mexico

Promoted to Country Manager following consultant role in the development of a feasibility analysis based on in- depth research of the Mexican market. Findings were presented to management as a potential business plan.

• Spearheaded the development of a country-specific business model; identified strategic partners, incorporated Mexican entity, constructed the manufacturing plant, and created market/supplier demand for the product.

• Successfully achieved over $12M in annual revenue for the Mexican operation during tenure.

• Supervise and provided technical support to the sales team.

• During my tenure, I also provided Technical sales assistance to all the Sales managers throughout United States. ALPHARMA, Inc., Bridgewater, NJ 2008 – 2009

Pharmaceutical company, with a vast portfolio of products for the animal health industry, with main focus in Livestock and Poultry.

Regional Sales Manager – Latin America

Facilitated new business development to identify new applications and delivery systems for Alpharma products. Managed all personnel for the Latin America business operation, including sales and technical support personnel.

• Developed and implemented territory-wide marketing and sales strategies for the cattle product business line.

• Established joint venture to distribute Milk Specialties products in Latin America; deal was projected to increase revenue by more than $50M over a three-year period. LUIS E. SANTANA

Page 2-405-***-**** adyl1w@r.postjobfree.com PROFESSIONAL EXPERIENCE (CONT.)

OMEGA PROTEIN, Inc., Houston, TX / Guadalajara, MX 2002 – 2008 US largest producer of fishmeal and fish oil, 90% of the production was entirely dedicated for the Feed Industry. International Sales Director Feed Products/ R&D Director / Agronomy Products Director Coordinated all foundational aspects of the Mexican office launch. Marketed and sold fish meal, fish oil, and fish solubles products across the Mexican territory for the feed industry. Negotiated profitable contracts to trade products internationally. Presided over research and development functions, as well as the entire Agronomy product line.

• Significantly increased annual territory sales ($1M to $12.5M+) over three years.

• Promoted to International Sales Director based in the Houston office; grew international sales from $15M to

$47M over three years following the diversification of international markets and countries shipped to.

• I managed several domestic accounts, calling on large customers such as Cargill, ADM, among others.

• Positioned Omega Protein products as the preferred product in several major countries and territories by revitalizing the company’s global brand perception and image. THE SCOULAR COMPANY, Saint Paul, MN/Guadalajara, MX 2000 – 2002 Is a Commodity Trading Company, selling products such as grains, cereals, feedstuffs, additives, mostly dedicated to the Feed Industry

Director, Industrial Market Division – Mexico

Directly involved in the creation of the Mexico office with the mission to establish a strong presence in the Mexican market. Handled P&L analysis, product marketing, internal controls, marketing campaigns, and sales initiatives.

• Directly responsible to manage and sell all the Feedstuffs, and aditives directly calling to large feed manufacturers.

• Successfully expanded business to secure 75% and 50% fish meal and fish oil market share, respectively.

• Created the company in Mexico Scoular the Mexico and incorporated all the divisions

• Manage all personnel including all the unit’s managers

• Developed business from $0 in annual revenue to over $14M during the first year in the Mexican territory.

• Conceptualized, planned and instituted a major export program serving customers in the US. MERRICK’S, Middleton, WI 1998 – 2000

One of the most important manufacturers of Milk Replacers in the US with a strong presence in the International Markets, also produced other feed ingredients such as whey, lactose, plasma, etc. Marketing Director – Latin America

Oversaw development of the Latin America marketing strategy, including packaging, promotion, and image design. Key contributor in the introduction of new products into the Latin America market.

• Analyzed restructured the Latin America distributor network to improve efficiency and drive sales growth.

• Expanded market footprint by establishing distributor relationships in countries lacking a Merrick presence.

• Achieved 100% increase in Latin America sales following several highly successful marketing campaigns. LUIS E. SANTANA

Page 2-405-***-**** adyl1w@r.postjobfree.com AWARDS

Export Achievement Award (1987, 1989, 1990, 1991)

Graduated Summa Cum Laude, University of Guadalajara Veterinary School EDUCATION

Master of Business Administration – International Management for Latin America Thunderbird College, Phoenix, AZ

ITESM, Guadalajara, MX

Postgraduate Degree in Bovine Production

University of Arizona, Tuscon, AZ

Doctorate of Veterinary Medicine and Animal Sciences University of Guadalajara, Guadalajara, MX

LUIS E. SANTANA

Page 2-405-***-**** adyl1w@r.postjobfree.com

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