HOPE A. JACOBS 617-***-****

adyl0j@r.postjobfree.com

Seeking a challenging Brand Marketing & Strategy opportunity with a fast-paced, innovative organization that values an entrepreneurial, consultative approach to developing and implementing brand and marketing strategies that are customer-focused, service-oriented, and market-driven to promote growth and increase profitability.

Professional Experience

LuxeQue Consulting, Brand Marketing & Strategy Consultant, 2011-Present, Boston, MA Founded a brand marketing and strategy consultancy specializing in developing creative marketing solutions to promote brand awareness and service excellence in B2B and B2C companies.

• Consulted with executive leadership teams to design a marketing strategy that supports the culture and strategic goals of the company.

• Collaborated with cross-functional teams to build an implementation and communication plan that promotes brand awareness and increases brand profitability.

• Assessed brand reputation by conducting internal/external customer surveys, employee assessments, partnership interviews, and competitive analysis.

• Created design concepts and creative content for websites, public relations/advertising campaigns, blogs, social and digital media channels, and all other marketing collateral to communicate the brand story across all customer-facing platforms.

• Supported product management teams with new product launches to include brand design and content, visual assets, promotional marketing collateral, and all public relations materials.

• Designed logos, marketing collateral, digital and print assets, and style guides to ensure consistency across all brand campaigns and customer touchpoints.

• Managed design teams and external agency partners to communicate projects and formulate production schedules.

• Launched social and digital media campaigns to include organic and paid advertising, product promotions, blogs, newsletters, and email marketing initiatives.

• Performed consumer and competitive analyses to determine how best to position and communicate the brand story in the marketplace.

• Formulated KPI metrics to measure progress and success of team goals and overall brand performance.

• Coached and mentored sales teams on how to segment markets qualify new prospects and move deals through the sales pipeline.

• Introduced CRMs to improve sales pipeline and lead generation activities to build an ROI strategy to support performance goals.

• Attended conferences, seminars, and industry trade shows to expand brand networking opportunities and build strategic partnerships.

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Office Libations, Brand Marketing Manager, 2022 -2023, San Leandro, CA Partnered with the senior leadership team of this food and beverage company to formulate a brand marketing strategy to include creating a “new brand story” and launching a culinary program.

• Crafted a new vision, mission, value proposition, and core values to serve as the foundation of the re-branding initiative.

• Served as the “culture & people” advisor to ensure all initiatives were aligned to include team buy-in and support.

• Conducted team and customer assessments to evaluate the current state of the brand and to elicit feedback for improvement.

• Assessed the competitive landscape by analyzing competitors’ products, services, and communication channels to determine industry trends and product positioning strategies.

• Designed new logos, style guides, business cards, sales collateral, newsletters, catering menus, van branding templates, uniforms, and all promotional items.

• Provided print and digital assets for the website development team to guide in the implementation of a new product website (currently in the development stage).

• Collaborated with the sales team to implement sales strategies to introduce customers to new culinary programs and to increase brand awareness by expanding the customer base.

• Implemented HubSpot CRM platform and trained sales team on how to effectively track and manage sales data to improve brand performance and reputation.

• Launched a catering program by collaborating with the culinary team to design internal and external processes to streamline resources and operations.

• Produced branding to include weekly menus, sustainable packaging, allergen protocols, communications, and advertisements.

• Coordinated all culinary photoshoots and media communications. The Source, Brand Marketing Consultant, Turks & Caicos Islands

• Conducted leadership strategy and culture development sessions with the senior management team for this exclusive, five-star luxury villa destination company.

• Trained the sales on how to prospect new clientele to increase vacation rentals and events.

• Implemented a service excellence program for the reservations group and all guest-facing personnel to ensure the highest quality standards.

• Provided creative content and visuals for all marketing collateral and website design.

• Hosted VIP events and collaborated with villa chefs, butlers, and housekeeping to ensure the execution of all guest requests.

Education

Harvard University, Extension & Divinity Schools Honors Graduate, Bachelor of Liberal Arts HOPE A. JACOBS

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Skills & Expertise

Creative Design:

• Conceptual & Creative Designer

• Print, Digital& Social Media Campaigns

• Website Design & Content

• Media, Advertisements & Public Relations

• Newsletters, Blogs, Email Marketing Campaigns

• Event & Trade Show Booth Design

• Marketing Collateral, Brochures, Logos, Style Guides

• Presentations, Proposals & Content Writing

• Adobe Creative Cloud Platforms

• InDesign, Illustrator, Photoshop

Technology Solutions:

• CRM Data Management Systems

• SEO Strategy, Google Ad Words

• Organic & Paid Advertising Campaigns

• Digital Marketing Strategies

• Social Media Channels Facebook, Twitter, Instagram, LinkedIn

• Google Analytics

• Competitive & Market Analysis

• Budget Analysis & Reporting

• KPI Metrics & Measurement Tools

• HubSpot & Salesforce CRM Certification

• HubSpot Social Media Certification

Service Excellence:

• Quest Loyalty Programs

• Sales Effectiveness Training

• Wedding & Event Planner

• Corporate Meetings & Seminars

• Hospitality Industry Knowledge

• Executive Leadership Programs

• Customer Service Training & Surveys

Contact this candidate