Senior Research Analyst The Harris Poll

Remote Work 2022 – 2023

Role incorporates all aspects of the research process (designs questionnaires, tests surveys, creates analytic plans and writes insightful, narrative reports to explain findings and provide recommendations)

Develops screeners, questionnaires, discussion guides and analytic reports for quantitative and qualitative research

Performs data checks and thematic review for valuable client deliverables

Researches backgrounds and current policies of industries for studies to deliver better data-driven analysis and recommendations

Possesses strong organizational and problem-solving abilities by being detail and results oriented

UX Data Analyst CTG: Lenovo Group Limited

Morrisville, North Carolina; Remote Work 2020 – 2021

Analyzed customer feedback from various data sources, including surveys, social media and secondary research, then delivered concise reports and presentations

Utilized survey analysis platforms, text analytics tools and telemetry to offer actionable user experience information

Created cross tabulations and provided critique and analysis of surveys and research projects

Supplied data and findings about projects and ad hoc requests to other members of the insights and various departments

Presented research and meaningful conclusions to colleagues within team and to other departments

Researched and helped design user-friendly deliverables about relevant industry topics, competition and trends, as well as consumer behavior

Quantitative Practice Consultant W5, Inc.

Durham, North Carolina 2018 – 2019

Expressed analytic insights clearly and directly ties cited them back to research objectives and recommendations in a digestible and client-friendly format

Planned and created cross tabulations for WinCross and SPSS

Used various types of research methodologies, including segmentations and consulted for marketing and advertising clients

Generated spreadsheets, reports and presentations to present analysis and explanations larger implications of findings

Market Research Analyst Marketing Workshop

Atlanta, Georgia 2015 – 2018

Collaborated with teams for effective research questionnaire designs, discussion guides and data collection layouts

Conducted advanced market research methods, including MaxDiff, TURF, factor and penalty analysis

Created presentations and reported narratives of findings, explaining analytical insights in written form and with data visualization through tables, charts and graphs followed by participation in those presentations and client consultations

Worked with team to establish and implement data quality checks in posed survey questions and back-end data collection

Consistently managed multiple projects at different stages of execution simultaneously

Monitored reports for accuracy of statistics, analysis, detail and overall presentation

Valuable Competencies:

Skilled with creating and giving presentations utilizing a variety of media formats

Brings organization, structure, critical thinking and distinct perspectives to teamwork and projects

Understanding of business financial management; creating/interpreting accounting and financial reports

Interest and knowledge in business, news and culture to strategically integrate into all areas of work

Thoughtful and creative questionnaire design leading to in-depth research and actionable discoveries

Experience with various software tools, including:

Clarabridge, Decipher, Qlik, QuickBooks, Salesforce, Sawtooth, Sprinklr, SPSS and WinCross

Adept with Microsoft Office: Excel, PowerPoint and Word

Education

Masters of Business Administration, Mercer University (Atlanta, GA)

Bachelor of Arts, University of North Carolina at Chapel Hill (Chapel Hill, NC)

Bethany L. Kidd

828-***-**** adykvg@r.postjobfree.com

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