Employment History

Senior Director of Creative & Social Media

Spot Pet – West Palm Beach, Fl – 11/2021 – Present Provide strategy, oversight, support, mentoring, creative direction for brand creative and social media teams. Conception and design of B2B and B2C materials and assets for UX/ UI, print, landing pages/microsites and other brand materials for Spot Pet Insurance and our customers. Conception, editing and design of all videos and assets for Spot. Also maintain multiple agency and contractor relationships.

Creative Director – Creative & Brand

Weiss Ratings/Weiss Crypto – Palm Beach Gardens, Fl – 09/2020 – 10/2021 Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Weiss Ratings/Weiss Crypto and our clients. Conception, editing and design of all videos and assets for Weiss. Also responsible for sales videos and pitch decks/graphics for sales presentations. Creative Director – Creative & Brand

Kofax Software – Irvine, Ca – 04/2019 – 05/2020

Provide strategy, oversight, support, mentoring, creative direction for brand creative team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Kofax and our clients. Conception, editing and design of all videos and assets for Kofax. Also responsible for sales videos and pitch decks/graphics for sales presentations. Senior Creative Manager

Seismic Software – San Diego, Ca – 12/2017 – 04/2019 Provide strategy, oversight, support, mentoring, creative direction for brand creative/video team. Conception and design of UX/UI, print, landing pages/microsites and brand materials for Seismic and our clients. Conception, editing and design of all videos and assets for Seismic and our clients. Also responsible for sales videos and pitch decks/graphics for sales presentations. I am the creative representative for Seismic with our clients. Creative/Art Director (Freelance)

Southern California, Florida, Atlanta, Dubai – 08/2001 – Present Conception and design of print, UX/UI and social branding and campaigns for clients, agencies and in-house art departments from Southern California to South Florida, Atlanta and Dubai. Industries included surf/action sports, travel/hospitality, retail and more. With some clients I have also been responsible for creative department management. scott

port st. lucie, florida

adykq5@r.postjobfree.com

portfolio: www.sl-create.com

561-***-****

litherland

PH:561-***-****

Past clientele include: Toshiba Medical, One Kreate, BBDO, Ogilvy & Mather, Westfield Malls, Hobie, Sanuk, Ambiguous, Anarchy/Angel Eyewear, Bolle, TYR, Surf Expo, Haro, Nissan, Atlantis The Palm-Dubai, Coca-Cola, MetLife Investors, Pioneer Electronics, PacifiCare, IBM, American Express, Access Beverage, Thales, DMG World Media and Sea Escape

Associate Creative Director

Epsilon Advertising/Marketing – San Diego, Ca – 08/2016 – 03/2017 (layoffs) Provide oversight, support, mentoring, creative direction for Art Directors/Graphic Designers/Production Artists for web, email and print. Assist in organizing portfolio/ graphics team workload. Manage creative team process. Assist portfolio team in client revenue growth and marketing strategy. Lead in campaign development and template designs. Key presenter for client presentations as well as creative development of presentations and client marketing support materials. Creative Director

Petco/Unleashed/Pooch Hotels – San Diego, Ca – 04/2012 – 10/2015 Hands-on direction of award-winning creative team in conception/execution of compelling web, print and social campaign work. Mentored and lead art directors, designers, web/social teams, copywriters, traffic coordinators, photographers and freelancers. Also responsible for development, implementation and management of in-house photography studio. Responsible for creation and alignment of all brand creative across all channels including marketing print materials, web, photography, TV and radio media, in-store and private brand initiatives with client/merchant strategy while incorporating marketing strategies that I help create. Effectively achieve these objectives across all media types through strategic and creative solutions while maintaining cohesive, brand-driven solutions. Senior Creative Manager

Office Depot – Boca Raton, Fl – 01/2010 – 03/2012

Creative department and design management. Conception, design and approval of all in-store and online strategies, creative materials and photography. Daily duties included working cohesively with the marketing department, creative and web teams, merchants, program managers, production managers, directors, vice presidents and vendors within the Office Depot corporate environment to ensure the best and most cohesive communication experience for the consumer.

Creative Supervisor

The Home Depot – Atlanta, Ga – 01/07 – 05/08

Creative department management. Conception and design of marketing materials and photo art direction within the Home Depot corporation. Daily collaboration with program managers, copy writers, designers, art directors, production managers, directors, vice presidents and vendors within the Home Depot corporate environment. Education

Indiana University – Bloomington, Indiana - Graphic Design/Marketing Art Institute of Fort Lauderdale – Fort Lauderdale, Florida - Graphic Design/Marketing Software Knowledge:

Adobe Creative Cloud, Apple Final Cut Pro, Apple Motion, Apple Logic Pro, Figma, Microsoft Office, Apple OSX and OSX Server Certified Technical Coordinator PH:561-***-****

scott

litherland

Awards

Ace Metrix Retail Brand of the Year for Petco Branded Advertising and Video Ace Metrix Retail Brand of the Year for Petco Branded Advertising and Video Addy Awards - 1 Gold, 4 Silver, 5 Bronze for Petco Advertising, Video/Digital work Addy Awards - 1 Gold, 4 Silver, 4 Bronze for Petco Digital, Social Media, and Public Service Videos and Content

Experience Summation

Creative direction/team management – Hands-on creative director that facilitated relations between client and agency, creation and presentation of marketing strategies, creative concepts and budgets, as well as managing creative teams (6–30 associates). UX/UI Design – Extensive experience from apps, simple landing pages and micro-sites, brand sites to full e-commerce sites.

Strong print background – Award winning print designer (small jobs thru 120 page catalog/ brochures). Ran printing presses, purchased printing and done dozens of press/color checks with printers.

Extensive copy writing, brand development/voice, QC/proofreading/editing experience. Photo creative direction – Location, studio, product and fashion/lifestyle shoots. Hired and directed photographers, stylists, producers, product/food stylists as well as talent (children, adults and animals).

Video/TV creative direction – Extensive location, studio, product and fashion/lifestyle shoots. Hired and worked with directors, producers, people/product/food stylists as well as talent (children, adults and animals).

Package/POP design – All shapes and sizes.

Marketing direction – conception and creation of creative and productive marketing initiatives while remaining consistent to the brand and staying within budget constraints. Job traffic systems – Set-up routing, sourcing and archiving of job networks within in-house art departments and ad agencies.

Advertising Agency Experience: Worked in-house at multiple agencies as an employee and as a freelancer. Also have extensive experience working in collaboration as the client with agencies of all size, local and internationally.

Pre-press background – Troubleshooting at pre-press stage of jobs. Solving problems before job goes on press.

Media purchasing and management (print, social, web, TV and radio). PH:561-***-****

scott

litherland

Contact this candidate