Michelle Zudeck

Copywriter - Content Developer - Concept Generator

973-***-**** • adyknv@r.postjobfree.com • Roseland, NJ SUMMARY

Innovative Senior Copywriter, UX writer and Content Manager proficient at collaborating with multiple stakeholders to determine audience interest and develop strategic go-to-market campaigns that align with the company's key initiatives. Expertise in new product launches and skilled at analyzing Content/Social Media, SEO, brand and community building trends to develop highly effective and targeted digital campaigns that drive brand growth.

EXPERIENCE

Summit Health/CityMD 12/2021 - 6/2023

Senior Copywriter Consultant

Work with Marketing, Design and Branding teams, creating empathetic, clear, concise copy for all digital and collateral assets required for overarching brand and for 2500+ providers and events. Content includes marketing and landing pages, SEO writing, email journeys, business development brochures, ad writing for social media, paid search, banners, portal messaging and print campaigns. Involved in corporate rebranding with a global consulting firm in preparation for a scheduled IPO. ADP Inc., NJ 6/2019 - 8/2021

Senior Copywriter Manager

Work with Marketing and UX team, writing clear, concise and humanistic copy that effortlessly guides prospects through digital, mobile and web-based journeys and experiences. Content includes marketing pages, email campaigns, landing pages, app prototypes and A/B tests for existing and new products that include payroll, HRO, Retirement and Insurance services.

Kidsmatter, LLC 1/2014 - 5/2019

Content/Social Media Manager

Develop, create and produce comprehensive website for startup lifethrudivorce.com. Spearhead branding, site content management, social media campaigns and blogs on Facebook, Twitter, Empowher, CafeMom. Use of analytics, SEO best practices in creating marketing strategies and campaigns. Expand community relations and corporate outreach to key vertical markets through B2B LinkedIn campaign. Partner with stakeholders to define marketing program requirements. Generate National press coverage via digital and traditional media. Zam Concepts, LLC

Copywriter/Creative Director 1/2010 - 1/2014

Led concept development, branding and produced websites, e-commerce and social media solutions for clients and key stakeholders. Identified, developed and evaluated marketing strategies based on knowledge of company objectives and market trends. Planned and managed budgets in excess of $5MM. Skyline Legacy, The Crash Native, LovePeaceYoga, CBL Fine Art (www.cblfineart.com), JCCmetrowest

(www.jccmetrowest.org). Contracted for a one-year project for Merck Pharmaceuticals. EDUCATION

B.S. Degree, Advertising

University of Florida – Gainesville, Florida

• Placed 4th in National AAF Competition for Maxwell House Coffee ADDITIONAL INFORMATION

Tennis; Yoga; Theater; Music; Student Mentor at icouldbe.org