Contact

adyket@r.postjobfree.com

www.linkedin.com/in/charlton-

barker-a22511a1 (LinkedIn)

Top Skills

Marketing Automation

Sales Processes

Analytical Skills

Certifications

SCPro™ Fundamentals - Customer

Service Operations

SCPro™ Fundamentals - Inventory

Management

Quality Management Foundations

SCPro™ Fundamentals - Supply

Chain Management Principles

SCPro™ Fundamentals -

Transportation

Charlton Barker

Senior eCommerce Leader / Enterprise Solution Strategist New York City Metropolitan Area

Summary

I am a dynamic and technology-savvy business leader with a strong track record of success in taking industry-leading companies' operational, supply chain, and eCommerce capabilities to new performance levels.

Over the course of my career, I have proven adept at partnering with leaders across all areas and levels to foster synergy and create unified strategies to position businesses for tremendous growth within the ever-changing digital landscape. I am an innovative problem-solver who can leverage the latest technologies and best practices to create solutions to overcome eCommerce challenges of all complexities, maximizing brand outreach, engagement, and sales.

As a leader, I excel at building, training, and optimizing the performance of teams of all sizes that exceed customer and organizational expectations—driven by a passion for creating cultures that promote innovation, professional development, and teamwork as keys to success.

A selection of my core strengths includes:

Senior-Level Leadership

E-commerce Management

Strategic Planning & Analysis

Operations Management

Sales & Marketing

Digital Marketing Strategies

Supply Chain Management

Product Development

Enterprise Solutions

Continuous Improvement

Change Management

Team Building & Leadership

Talent Management

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Staff Training & Development

Cross-Functional Collaboration

Creative Problem-Solving

Negotiation & Persuasion

Experience

EZ Comm, LLC

Chief Executive Officer

June 2017 - Present (6 years 2 months)

United States

I launched and assumed full ownership of all high-level decisions for an eCommerce, Digital Marketing, and Business Solutions agency. My areas of leadership included Team Leadership, Training & Performance, Website Design & Maintenance, Client Relations, Digital Marketing, Paid Advertising, Market Research, Strategic Plans, Business Finances, and more. In addition, I've worked with Web Development teams to design powerful websites with best-in-class capabilities to deliver exceptional user experiences (UX). Troubleshoot and administrated clients' eCommerce platforms, integrating 3rd party marketing tools and analytics capabilities.

Forged and fostered strong partnerships with a network of preferred Ad agencies to provide clients with a full range of Marketing and Advertising services.

Leveraged my expertise in various multichannel marketing solutions (email, social media, etc.) and the latest CRM platforms to maximize client outreach and customer engagement.

Walmart Distribution Center

eCommerce Area Manager

July 2021 - July 2023 (2 years 1 month)

Bethlehem, Pennsylvania, United States

I play a crucial leadership role in driving the operational effectiveness of multiple departments that are vital components in Walmart's dynamic eCommerce Supply Chain. As such, I optimize teams' performance, up to 400 associates during peak holiday seasons, delivering the training, coaching, and support to enable team members to excel. Among my key contributions, I carefully analyze operational needs, expertly implement business plans, manage workflows, and balance workloads to maximize the capabilities and performance of each team to meet all business goals. Page 2 of 6

Ensure all associates and leaders employ the best logistics and safety practices and adhere to corporate policies and procedures. Generate and analyze business reports for each eCommerce area and leverage insights to adjust plans/operations to increase productivity. Partner with associates, leaders, and suppliers to quickly resolve issues and minimize disruptions to satisfy customers.

Jack Georges Inc.

Ecommerce Manager

June 2014 - July 2020 (6 years 2 months)

Passaic, New Jersey, United States

I guided all eCommerce operations with Jack Georges for a renowned provider of distinguished leather business cases and accessories. For critical contributions and achievements, I spearheaded the development, launch, and ongoing improvements to the company's Shopify Plus eCommerce platform, Amazon Marketplace Store, and other digital solutions. Designed and continued to refine an eCommerce strategy that boosted sales by 15% Year-over-Year (YoY) like clockwork on the company's Shopify Plus eCommerce platform and other platforms.

Found innovative ways to increase lead generation and customer acquisition/ retention, including ongoing digital product merchandising and content improvements.

Utilized key analytics (Click-Thru, Conversion, etc.) to optimize Site Search, Online Navigation, and site design.

Remained in step with current and emerging eCommerce merchandising trends, competitor value propositions, customer behaviors, and other vital areas to keep the company highly competitive.

Engaged with the Creative Services team to create brand-driven, multichannel digital marketing campaigns and personally developed/executed high-value email campaigns.

Designed a specialized process that substantially improved content/design for social media posts and updates, utilizing compelling images and product videos.

3 up Studios

Social Media Marketing Manager

May 2013 - September 2017 (4 years 5 months)

Clifton NJ

Lead social media strategy, social content creation, and curation for online retail businesses.

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+ Developed Community engagement via multiple online social media platforms and communities to build brand awareness and oversee social listening, analytics, blogging, and marketing calendar.

+ Created and executed social media campaigns for all launches and events and provided social media training for client employees to continue building and expanding company social media awareness and branding. Shacknews LTD

Operations Manager

May 2012 - April 2014 (2 years)

Waldwick NJ

Facilitated the coordination of interviews and filming of various media and electronic entertainment events (videogames) on the East & West Coasts.

+ Filmed and Edited videos of events and content for use on Shacknews Media and its distribution network.

+ Covered technology and video game events that took place around the world.

+ Fostered Community Development via online communities to build brand awareness through blogs, social networking, industry events & user-generated content sites.

+ Created Viral Marketing video content for Google+, Facebook, Instagram, Twitter & YouTube to grow community engagement.

TriZetto Provider Solutions

Technical Analyst

2008 - 2012 (4 years)

Union NJ

Analyzed, recorded, and resolved business and online software issues for healthcare payer organizations while exceeding corporate Service Level Guidelines.

+ Managed open cases through internal case management software by prioritizing issues based upon the level of urgency within production & test environments.

+ Supported over 100 corporate customers' technical departments on all aspects of their reported technical problems or questions during installation, conversations, or complex data issues.

+ Worked directly with customers to ascertain problems and assist in resolving issues through direct knowledge transfer.

+ Worked with corporate customers after business hours to assist with critical production environment issues during extended 24x7 support. Page 4 of 6

AOL

Viral Marketing & Business Development Manager

2005 - 2008 (3 years)

Fostered Community Development via online communities to build brand awareness through blogs, social bookmarking, industry events & user- generated content sites (N4G, YouTube, Digg, etc.).

+ Organized Partner Network program that consisted of over 30 partners for participation in GameDaily editorial & advertising offerings.

+ Coordinated marketing and communications program including info on the website, e-mail communications & plan execution.

+ Managed ad representation program for over 25 partner sites by buying, representing, and bartering ad space on partner sites & generated monthly revenue reports to GameDaily partners.

+ Facilitated recruitment of over 40 new sites with attractive traffic bases to increase viewer traffic to GameDaily while increasing ad revenue by 30% with additional ad inventory.

+ Aided sales team to identify, recruit, grow and retain new advertising partners.

+ Executed traffic assignments and cross-promotional agreements for syndicating GameDaily content, including download & editorial feed, to partner sites.

+ Tracked and reported site progress through online tools Insight Express, Hitbox, Salesforce.com, Nielsen NetRatings & Comscore/Media Metrix.

+ Directed marketing team to promote GameDaily content on blogs, forums, and other sites to increase inbound traffic.

+ Assessed productivity and strategized methods to increase GameDaily traffic based upon data from Web Analytics.

Innovative Computer Solutions

Computer Technician and Consultant

2003 - 2005 (2 years)

Brielle, NJ

Upgraded, configured, trained, and supported point-of-sale software for over 400 clients onsite, online, and via telephone.

+ Provided technical support for Linux-based POS software for retail liquor stores & tracked software issues through internal trouble ticket software.

+ Formatted and reconstructed older POS system database to fit company MySQL-based data structure.

+ Provided software management consulting to reflect day-to-day business operations.

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Best Buy

Computer Hardware & Software Sales

2001 - 2004 (3 years)

Manalapan NJ

Aided in bolstering the department’s image by offering excellent customer service and sales support.

+ Advised customers and technical associates on various issues that may arise in computer software and hardware.

+ Improved department company ranging from 440th to the 40th producer in computer and software sales within two months.

+ Entrusted to assist with daily operations, including opening and closing store, processing transactions, dealing with complaints, monitoring stock, ordering merchandise, and coordinating promotional events.

Wytech Industries, Inc.

Network and System Administrator

2002 - 2003 (1 year)

Rahway, NJ

Upgraded, configured, and maintained local area network (LAN), wide area network (WAN) to work with industrial machinery specializing in wire forming for medical devices.

+ Remodeled network hardware and software to ensure communication between 30 machinery users and management to forecast job completion times for upcoming machinery jobs.

+ Purchased and configured computer hardware and software to support LAN communications.

Education

Rutgers University-New Brunswick

Computer Science · (1996 - 2000)

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