Danielle M. Snead

*** ****** ***, ***********, ** 11757 516-***-**** adyjy5@r.postjobfree.com

PROFESSIONAL EXPERIENCE Nestle Health Science March 2019-Present

Category Manager

• Manage, analyze, promote and market Vitamin Categories throughout Puritans Pride Brand and Nestle.

• Administered, and monitored all facets of product lifecycle, including category assortment optimization, pricing, promotions, NPI, as well as marketing and promotional initiatives.

• Forecast sales and drive business by monitoring competitive brands.

• Analyze customer trends, develop strategies, and oversee pricing to maximize sales and profitability.

• Deliver overall perspective and established profitable business plans to stimulate growth across DTC channel by devising and integrating customer, supplier, and on-line strategies / business needs.

• Identified and delivered new business opportunities by liaising with product development, purchasing, marketing and cross functional teams.

• Review contract documents and specifications to ensure alignment with all stakeholders.

• Manage project controlling with a focus on revenue and margin, including budget approval and change orders.

• Plan the project engineering program and organize project staff according to requirements.

• Coordinate and manage project support disciplines and resolve issues. Macys East, Herald Square New York, NY

Pricing Analyst July 2012-March 2019

• Lead localized pricing strategies, project financial impact, maximizing business opportunities focusing on Sales and Margin.

Secured cost savings and enhanced profit margins by devising and driving innovative operational movements.

Developed markdown strategies which utilize both permanent and POS markdowns profitably.

Piloted taking remarks and markdowns for our digital businesses.

Provided clearance markdown forecasts to buyers for ROF.

Understand clearance strategies, marketing constraints and key operating parameters.

Developed and maintain clearance system forecast models. Bed Bath and Beyond, Inc. Farmingdale, NY

Associate Buyer May 2005-July 2012

• Generated weekly reports analyzing sales and inventory trends and performance.

• Associate Buyer for Home Linens, Decorative Throws, Decorative Pillows and Table clothes

• Created Packaging and Marketing for each product.

• Worked closely with the store ops team to set up floor plans and grids.

• Communicated with stores and vendors on key items and stock levels.

• Reviewed weekly report statistics and historical data.

• Tracked key item sales and processed re-orders as necessary.

• Partnered with the Planning team to assure proper distribution of merchandise to meet both sales and margin.

EDUCATION Fashion Institute of Technology New York, NY

Bachelor of Science in Fashion Merchandising and Buying Sept 1998 to June 2002 Technical Proficiencies; Microsoft Word Excel PowerPoint Pivot Tables Business Objects Oracle AS400 Power BI Microsoft Office Suite Lascom SAP

Interests: SEPTA Board Member & PTA Board Member at Lindenhurst School District Girl Scouts of America Troop Leader and Member of Autism Speaks Society.

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