Leatrice Martin, MBA

Durham, NC *****

adyjw1@r.postjobfree.com 919-***-****

Research Analyst II/Health Education Specialist

Public Health Education Practitioner / Community Outreach and Engagement Manager /

Community Engaged Research Analyst

Goal-driven Research Analyst and Public Health Education Practitioner with over three decades of success influencing positive community health change by championing innovations in translational sciences, public health practices and community engagement initiatives within Duke University Health System and the Duke School of Medicine. Analytical and strategic leader with a talent for developing innovative strategies to empower consumer markets, volunteers, staff, and underserved communities. Stakeholder engager working with Duke faculty, staff, students, community organizations, and senior administrators to implement broad-range engagement initiatives and, most recently, to mobilize mitigation efforts against COVID-19. Highly abreast of digital health strategies and innovations that will advance the future of health care.

Dynamic health advocate adept at leading large-scale community health outreach and education initiatives designed to reduce health disparities, engage target markets, increase knowledge, connect consumers to resources and connect health consumers to the resources they need. Inspiring presenter with natural public speaking abilities and a proven record of mobilizing support from donors, individuals, and the greater Duke community.

Project planner that collaborates with community stakeholders to manage outreach and engagement offerings that empower and reach desired markets. Develop key scopes for grants and funding. Organize communication strategies by managing a repository of community engaged research tools, develop and write newsletter content, and share funding, outreach and engagement offerings to key constituents across the local, regional and national community engaged markets. Apply theoretical methodologies to develop educational programing on community engaged research to advance health equity and access to clinical trials.

Chronic disease management and community health expertise

Proposal development and presentation designer

Marketing and communications leader

Community organizer and community health engagement process designer

Program design and administration

Partnership collaborator, team builder skilled in activating community health worker deliverables

Marketing and community outreach

Full-Cycle project management

Public relations and market strategy designer

Manager of grants that provide community outreach, education and engagement in local and regional communities.

Professional Experience

DUKE CLINICAL TRANSLATIONAL SCIENCE INSTITUTE

Research Analyst II/Project Planner I/Health Education Specialist – Community Engaged Research Initiative (CERI),

Provide coordination of the Duke Community-Engaged Research Initiative (CERI) by leading the efforts of the African American COVID-19 Task Force.

Coordinate the weekly schedule, guest speakers, workgroups, executive committee, education programming, and community embedded COVID-19 testing and vaccination efforts. Connected researchers to grassroots community organizations to foster trustworthiness and accurate information and increase continual representation of unrepresented populations in research studies. Develop and administer community health improvement grant proposals for community-based organizations to address health disparities, significantly for conditions influenced and impacted by COVID-19. Provided oversight in the activation of the funding proposals. Lead in recruiting community consultation studio participants that connect Duke researchers to community members for feedback based on their lived experiences that help shape research design and address research from a health equity lens. Serve as the day-to-day point of contact for AACT+ members that seek funding proposals, build-out stakeholders, plan community outreach initiatives and allocate resources from partnering organizations. Maintain inclusive partnerships through correspondence, newsletters, and social media postings. Update job knowledge by participating in educational opportunities, workshops on equity in research, diversity, and inclusion, and reviewing peer-review publications. Daily, maintain the AACT+’s Twitter, webpage, and event platforms and support logistical planning of COVID-19 mitigation activities at Duke. Support the Workforce Development and Community Partnership and Engagement workgroups of the Research Engagement and Diversity Initiative (READI) at the Duke School of Medicine. Management the Community Advisory Committee for READI and the Duke Clinical and Translational Science Community Engaged Research Initiative (CERI).

Program Coordinator, Sr – Duke Mobile Application Gateway, April 2019-Present

Provided marketing leadership for the Duke Mobile App Gateway (MAG) by developing and implementing marketing and advertising campaigns to promote digital health at Duke Health and Duke University. Tracked data, maintained promotional materials inventory, planned meetings, and trade shows, maintained a database for the Duke Digital Device Library, and prepared event evaluation reports. Strategize and implement marketing and advertising campaign for scheduled MAG monthly events by assembling and analyzing practice forecasts; developing marketing and advertising strategies, plans, and objectives; planning and organizing promotional presentations for guest speakers and updating MAG team calendars. Maintain MAG promotional materials ready by coordinating requirements with graphics from Duke CTSI, inventorying stock, placing orders, and verifying receipts. Support the MAG team by organizing digital health consults for researchers and medical providers and developed a track for advancing education on digital health equity through a planned education series. Provided digital health research subject recruitment to increase unrepresented populations in the COVIdentify Study, by recruiting 300 African American and Latinx subjects from across the state of North Carolina. Capture MAG consultations in RedCap for digital health market trends and new product information. Researched other academic medical center digital health strategies to identify and evaluate the competitive advantage of work efforts. Planned consultation meetings connecting researchers to community stakeholders to strategize research design solutions.

Support the management of community advisory councils that contribute to Duke’s research strategies by providing advice about the efficacy of the informed consent process and the implementation of research protocols. Provide thought leadership to community-based organizations in grant preparation for community- based health initiatives. Monitors budgets by comparing and analyzing actual results with plans and forecasts for Duke’s annual Digital Health Day. Updates job knowledge by participating in educational opportunities, workshops in equity in research, diversity and inclusion and reviewing peer-review publications. Daily, maintain the AACT+’s Twitter, webpage, and event platforms and support logistical planning of COVID-19 mitigation activities at Duke.

COMMUNITY HEALTH COALITION, Local Health Equity Non-Profit - DURHAM, NC

Development Director and Public Health Education Program Consultant

April 2019 – August 2020

Provide oversight to move the organization to a more sustainable position based on important public health program planning and trends. Research, scope, and managed the provision of grant writing to foundations and funding organizations. Lead in the strategic planning of programs to address diversity and inclusion in addressing health disparities in Durham County. Provide leadership of the upcoming annual meeting and an inaugural community medication giveaway and health-screening event in memory of Dr. Brenda Armstrong. Organize presentations for on-going board meetings and recruit new board members from a diverse background and skill set. Manage the organization's health education programming, cardiovascular screenings, and directed public health internships for daily operations. Provide individual assistance to the founding director and medical director to continually develop novel strategies that will keep the organization viable.

DUKE HEART CENTER, Durham, NC

Program Coordinator, Sr - Community Outreach and Education, 1998–Present

Govern the daily activities that engage Duke Heart staff and a rotating team of volunteers in support of community-based health education objectives. Oversee the strategic planning of health engagement programs, including CPR education, chronic disease management, heart health awareness and outreach initiatives for 20K+ women. Plan, implement and evaluate various consumer engagement events independently while organizing collaborating work groups to advance the mission of Duke Heart’s consumer education initiative. Implement decision born out of internal and external feedback. Managed the invitations to attendees, registration, attendee tracking, pre and post event trouble shooting.

Performed a Gap Analysis and research emerging internal and external opportunities and analyze local, state and national health data in order to identify competitive advantage framework for higher quality delivery of community health and increase growth. Oversee the allocation of program resources and drive special marketing projects from concept to completion, ensuring strict compliance with budgets and timelines.

Increased the response rate for sudden cardiac arrest from less than 17% to 28%+ by spearheading the Save-A-Life initiative; established an event steering committee and developed new educational materials to support mass community CPR training. Developed videos and training modules for consumer markets. Maintain instructional and educational supplies for trainings.

Increased Duke Health System’s walker participation and fundraising efforts for the Triangle Metro Heart Walk in 2017, recruiting over 1900 walkers, 200 team captains and raised over $227,000 to support cardiovascular education and research.

Developed community health screening standards, operating procedures and volunteer training policies and guidelines, to implement community based cardiovascular health screenings. Manage event logistics, volunteer recruitment and logistical operations.

Developed, managed and executed Duke Health’s Women and Heart Health and Community CPR marketing and public relations campaigns annually.

Developed newsletters and communication tools for Duke Heart Center Patient Support Program volunteers keeping them abreast of compliance and policy changes and timelines for patient visitations.

Planned logistics for internal and external guest speakers and lead the developed of two community based mall walker programs.

Developed promotional materials and processes for Duke Heart Center Patient Support Program.

Appointed to coordinate Duke University Health System’s annual women and heart disease community education and awareness campaign in recognition of subject matter expertise.

Instrumental to the success of numerous community-based health education initiatives, including ongoing efforts such as Duke Health’s annual Women and Heart Disease Community engagement initiative and Senior Health Promotion titled Stay Fit For Life.

Achieved alignment with Joint Commission guidelines by introducing standardized training procedures for program volunteers; developed new protocols to streamline the delivery of community health screenings.

Catalyzed significant gains in community awareness of breast and cervical cancer and heart health issues by leading support groups, health screenings, and speaker series, as well as the Sharing Hearts fundraiser.

Enabled continuous program operations through extensive networking, outreach, fundraising, and grant writing, as well as by implementing internal technology support systems and tools that support staff volunteer engagement.

Coordinate memos, letters, IT/AV needs, logistical operations and execution for staff, consumers and community volunteers.

Manage internal and external vendors for sponsored Duke Heart consumer engagement events. Oversee catering orders, itineraries for speakers, volunteers, consumers along with travel and parking logistics for sponsored events.

Additional Experience

Public Health Education Supervisor, (Health Educator II), Durham County Health Department, Durham NC, 3/6/95-1/3/98

Served as Breast and Cervical Cancer Control Program Coordinator, which involved planning and funding compliance and procedures for mammography and cervical cancer screenings to women that qualified based on income and risk factor guidelines provided by the North Carolina Division of Health Promotion. Coordinated proposals for outreach funding that would assess the needs of populations that were underserved by Health Department’s current BCCCP initiative. Organized a systematic method for follow-up of abnormal results and for rescheduling annual exams. Managed a budget of $86,000 for program implementation. Maintained on-going program expense reports and education supplies. Organize and plan outreach strategies focusing primarily on African-American and Hispanic women over 50 years of age. Organized education events to increase the community’s awareness of the services and served as the liaison for the BCCCP clinic and Adult Health Promotion services. Managed the Smoking Cessation, Senior Health Promotion, Wellness for Life, PRN Nurse Practitioner, and staff assistant positions under the Adult Health Promotion team. Independently completed monthly financial reconciliations.

Public Health Educator 1-T, Adult Health Promotion Coordinator, Person County Health Department, Roxboro NC 3/1/93 to 3/2/95

This position developed and administered innovative outreach programs and strategies that improved the utilization of health department services in the areas of immunization, child health, adult health and breast and cervical cancer control. Developed community mass media campaigns for Minority Cancer Awareness Month and National Breast Cancer Awareness Month and Child Health Month. Director of Project “Sister To Sister”, a lay health advisor, cancer education and outreach program targeting high risk, low income, minority women to receive mammograms. Focused marketing efforts on increasing the accessibility and availability of mammography screenings in Person County. Coordinated evaluation measures and formulated frameworks for program delivery. Managed monthly expense reports, annual program budgets operational reports and managed educational supplies. Served as team member with the Adult Health Promotion and Family Planning Clinic nurses.

Public Health Educator I, Wayne County Health Department, Goldsboro North Carolina, 7/991 to 3/993

Served as Public Health Education Generalist organizing special educational events, and developed education learning tools for maternity, child health and parenting classes. Coordinated and implemented Baby Love Parenting Classes targeting pregnant teenagers and first time pregnant women. Planned, implemented and evaluated Family Life Education for 4th through 9th grades in Wayne County Public School System. Served as community resource person for educational materials on teenage pregnancy and presenter of workshops on teen pregnancy, parenting, AIDS and other health related topics. Served on community committees and wrote grants for program funding for maternity and Baby Love Parenting Programs.

Dance Instructor, Wayne County Parks and Recreation Center, Goldsboro North Carolina 7/1991 to 3/1993

Served as a part-time youth dance instructor for Wayne County Parks and Recreation Department.

Health Educator I, Orange County Health Department, Hillsborough North Carolina, 11/1990 to 7/91

Served as prenatal and Family Planning Health Educator. Implemented sexually transmitted disease and HIV risk counseling to adolescent and others considered at high risk in family Planning Clinics at satellite screening sites. Acted as a community resource for citizens of Orange County on teen pregnancy, child health and safety, family planning, sexually transmitted disease and HIV education. Presented topic discussions in area high schools and housing developments on services of the health department.

Waitress, Baker, Hostess, Spinnakers Restaurant, Durham North Carolina, 1987-1991

Served as waitress, baker and hostess at Spinnakers Restaurant South Square Mall, Durham North Carolina.

Education and Credentials

Master of Business Administration (2017)

University of Mount Olive – Mount Olive, NC

Bachelor of Science in Health Behavior and Health Education

North Carolina Central University – Durham, NC

Certification and Training

Certified Instructor in CPR and BLS for Healthcare Providers

Certified HIV Counselor

QuitSmart Smoking Cessation Facilitator

Prenatal and Parenting Educator

Family Planning Educator

Cholestech LDX Trainer

Technical Proficiencies

MS Office Suite: Word, Excel, Publisher, Power Point, ZOOM, WebEX, SharePoint,

Designer Smart Suite, 123 Contact, Constant Contact, 123 FormBuilder, Duke Qualtrics, WebEx, Wellsource Health Risk Appraisal, WIX, MailChimp, Smartsheet, Canva Pro, DukeBox, Zoom, MS Teams, SquareSpace

Screening Tool Proficiencies

TANITA TS130X Body Mass Index Analyzer, Cholestech LDX, Blood Pressure screenings with Manual and Automatic Devices

Professional Associations/Affiliations/Boards/Taskforces

African American COVID-19 Taskforce (AACT+)

Advisory Board, North Carolina Central University (NCCU) Department of Public Health Education

Advisory Board, Durham Academy Minority Parent Council

Advisory Board, Durham Latino Breast Cancer Survivor Support Council

American Heart Association Health Equity Council

Duke Vaccine Equity Committee

Justice Warren Heart Disease and Stroke Task Force

Member, Directors of Health Promotion and Education, Centers for Control and Prevention

Member, National Coalition for Women with Heart Disease

Honors and Awards

Toys for Tots Duplin Volunteer Award (2019)

Departmental Recognition, Duke Heart Center, Record Fundraising for the AHA (2018)

Selected as Duke Health’s Diversity and Inclusion Trainer-Office of Diversity and Inclusion

Departmental Recognition, Duke Heart Center, Record Fundraising for the AHA (2017)

Outstanding Alumni Award, NCCU Department of Public Health Education (2016)

15 Year Service Award, Duke University Health System (2014)

Community Service Recognition, Durham County Women’s Commission (2008)

Ten Year Service Award, Duke University Health System (2007)

El Centro Commitment to Excellence (2005)

Five Year Service Award, Duke University Health System (2002)

North Carolina Society of Public Health Educators, Most Promising Health Educator (1994)

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