Social Media Key Accounts

M. Steven McDonald

***@***.*** • Diberville, MS *9540 • 228-***-****

Sales and Marketing Executive

Results-driven leader with years of success maximizing new business revenue and profitability for high-growth companies. Expert prospector, presenter, and negotiator; able to uncover new sales opportunities and acquire key accounts in competitive markets. Talent for launching sales and marketing strategies that generate record-setting revenues. Software proficiency includes Microsoft 365, RouteOne, Reynolds & Reynolds Retail Management System, and Global Connect; proven ability to quickly master new concepts and technologies.

•Strategic Planning and Forecasting

•Prospecting and Lead Generation

•Key Account Management / Growth

•New Business Generation

•Sales Cycle Management

•Content Creation / Curation

•Consultative and Solution Selling

•Digital / Engagement Marketing

•Social Media Optimization

Career Experience

Underwriting Director, Holmes Motors, Diberville, MS 04/2021 to Present

Devise and Direct company policy for proper evaluation for asset risk management and oversee a four store platform to ensure that lease agreements are in compliance and legally viable. Implemented multiple programs to ensure accuracy of customer information and security as well as decreasing defaults company wide.

Decreased first year defaults by 42 % company- wide.

Increased accuracy of consumer information by 28%.

Implemented cutting-edge Argyle software to verify employment.

Internet Director, Stan King GM Superstore, Brookhaven, MS 01/2017 to Present

Recruited by a high-volume Chevrolet, Buick, and GMC dealership to conceptualize and implement innovative digital strategies aimed at boosting retail traffic by 15%, web traffic by 15%, and inventory turn rates by 11.5%.

Launched content and social media campaigns that elevated retail and web traffic by 15% each and inventory turn by 20% YoY resulting in a 40% increase in profit per unit.

Selected by management to represent the company in meetings with representatives of General Motors and collaborate with local dealers to create joint omnichannel marketing strategies.

Proposed increasing the annual social media budget to enhance brand awareness and conduct a search engine optimization (SEO) initiative to elevate organic search results / search page rank.

Diagnostic Sales Developer, Snap-On Diagnostics, Kenosha, WI 01/2012 to 01/2017

Presided over a 26-member team tasked with generating $16M in annual sales of tools and diagnostic equipment and services across a two-state territory while managing existing accounts to maximize customer satisfaction and retention at a leading global innovator, manufacturer, and marketer of high-end tools and equipment for the transportation industry.

Led the team to aggressively pursue its sales targets, achieve 107% of each annual goal, and produce one of the highest profit margins (35%).

Earned the President’s Award in from 2013 – 2017 for exceptional sales production / goal attainment.

Played a key role in regional franchises’ increased penetration into the Dallas and Houston markets.

Designed and led sales training seminars that led to a significant increase in customer acquisition.

Served as a peer coach and mentor, enabling the promotions of multiple team members to regional management positions.

Territory Manager, Smitty’s Supply, Roseland, LA 03/2005 to 01/2012

Identified and engaged with potential clients through persistent outbound prospecting across central MS to secure $300k in annual revenue for an industry-leading manufacturer of lubricants and related products.

Generated $700k in average annual revenue (233% of goal) and increased territory market share by 30% by penetrating new industries, such as bulk distributors and private parts manufacturers.

Key accounts acquired include Dickerson Petroleum, Sanderson Farms, and Sterling Petroleum.

Created an enhanced business mapping process that increased prospecting volume by 12%.

Education

Bachelor of Science in Business Administration (4.0 GPA)

Belhaven College, Jackson, MS

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