www.LinkedIn.com/in/DeniseRamirez*/

Boulder, CO *0303 DENISE M. RAMIREZ 917-***-****

adyirr@r.postjobfree.com

VICE PRESIDENT, REGIONAL DIRECTOR HOSPITALITY PROFESSIONAL P&L OWNERSHIP OPERATIONS MANAGEMENT CROSS-FUNCTIONAL COLLABORATION CUSTOMER SUCCESS PEOPLE DEVELOPMENT HOSPITALITY Showcase Excellent Ability to Achieve Complex Business Objectives through Effective and Aligned Communications and Budget Planning. Strategic, performance-driven, and process-focused Hospitality and Operations Management Professional with 15+ years of transferable experience in cultivating, implementing, monitoring, and managing lucrative business strategies and plans to maximize sales, margin, profitability, and customer experience. Possess a proven track record in achieving year-over-year business growth and expansion, along with securing revenue and profitability targets for iconic organizations, thriving within fast-paced environments. IMMEDIATE VALUE OFFERED

C

ORE

C

OMPETENCIES

- Cross-Functional Team Leadership

- Continuous Process Improvements

- Point of Sale (POS) Systems

- Communication Training

- Operations Management

- Hospitality Management

- Business Requirements

- Multi-Unit Management

- Payroll Administration

- Operational Efficiency

- Financial Forecasting

- Operational Budgets

- Contract negotiation

- Skilled Multi-Tasker

- Deadline oriented

- P&L Management

- Risk Management

- Team Leadership

- Labor Relations

- KPI Dashboards

Excel in consistently exceeding expectations and improving business functions while revamping and turning around underperforming operations, processes, and systems, along with leading end-to-end operations and logistics.

Collaborate cross-functionally and interdepartmentally with personnel, management, and leadership while managing multiple projects and initiatives from concept-to-completion and in alignment with requirements.

Exhibit subject matter expertise in sales strategy, operations, team building, guest experiences and hospitality, and differentiated solutions implementation to maximize revenue growth and profitability.

Promote leadership, empowerment, and accountability among personnel by communicating career opportunities, providing collaborative feedback, and administering training and development to elevate team performance.

Verifiable success in delivering robust customer services to promote brand loyalty and overall satisfaction while meeting market demand through strategic inventory management, and steering customer service strategies.

Earned a winning reputation for developing internal and external messaging to support corporate objectives while providing data-driven and insightful recommendations to facilitate strategic organizational decision-making. WORK EXPERIENCE

DIRECTOR GUEST SERVICES VAIL RESORTS BROOMFIELD, CO 2021– 2023

• Created vision, strategy, and roadmap for the evolution of in-resort Guest Service Delivery including people, process, and technology.

• Led cross functional projects end-to-end, ensuring scope and objectives were clearly defined, aligned to, and delivered the stated objectives.

• Designed, delivered, and maintained all standards, training, and operational effectiveness initiatives for 34 North American resorts.

• Demonstrated excellent leadership skills, onboarding and developing 3 executives in newly created roles in a remote environment.

• Identified, organized, and executed resource management efficiencies that shifted administrative duties out of resorts, to enable resort teams to shift focus to providing superior guest service.

- Implemented over 30 customer-

focused strategies that reduced guest

friction points related to process, policy,

and technology.

- Improved Employee Engagement score

to 79 (+19pts)

- Reduced in-resort transactions 10%,

by enabling guests to better self-serve.

- Reduced labor 5% through

implementation of Resource Management

strategies.

VICE PRESIDENT, RETAIL OPERATIONS AND MERCHANDISE MADISON SQUARE GARDEN (MSG) NEW YORK, NY 2017–2020 Operated within a multifaceted and all-encompassing operational leadership position, overseeing day-to-day responsibilities, including transforming and turning around underperforming operations at over 900 annual events in 7 venues. Administered change management initiatives regarding operations, visual merchandising and customer experience while maximizing revenue growth and profitability. Responsible for developing and executing all guest strategies to increase customer engagement.

• Redesigned entire merchandising strategy while capturing data analytics, identifying areas of discrepancies, steering in-store merchandising planning, and maximizing profitability within complex work environments.

• Enhanced annual sales $50M (30%+) on a year-over-year basis, by cultivating win-win agreements in collaboration with vendors and internal

- Grew revenue 30% over 3 years.

- Arranged 400+ events while meeting

operational and logistical challenges.

- Negotiated $1M in Vendor support.

business development, marketing, sponsorship, ticketing, IT, and event presentation partners.

• Assumed financial and managerial oversight for licensing and wholesale of Knicks, Rangers, Liberty, The Rockettes, and Private Label merchandise.

• Maximized $25M MSG retail operations across 11.1K sq. ft. selling space, developing a team of 9 executives and 125 union associates who entertained up to 20K attendees per event, spanning 400+ total events annually at MSG.

• The Rockettes: Transitioned to in-house merchandising operations from third-party agreement, including identifying new warehouse, product development/purchasing, and steering logistics to achieve $3M in 10 weeks.

• Started online e-commerce store for Madison Square Garden and the Rockettes from concept-to-implementation, generating incremental revenue.

• Negotiated $1M vendor support to improve operations and drive revenue.

- Negotiated 3-year labor contract with

Local 100 leaders to increase wages,

provide full-time hours for part-time

workers, and incentivize attendance, thus

improving retention from 55% to 74%.

- Leveraged customer feedback, data

analytics, to improve product and guest

experiences while enhancing KPIs,

including NPS 15%+, conversion 27%,

basket size 21%+, per caps 25%+, and

average unit retail 17%+.

- Optimized employee engagement scores

by 11 points through building trust,

empowerment, and accountability.

`

BLOOMINGDALE’S 59TH ST FLAGSHIP/ CORPORATE NEW YORK, NY 1998–2017 OPERATING VICE PRESIDENT GENERAL MANAGER, 59TH ST FLAGSHIP WOMEN’S READY TO WEAR, MEN’S, YOUNGWORLD (2015– 2017) OPERATING VICE PRESIDENT STORE MANAGER, 59TH ST FLAGSHIP—WOMEN’S READY-TO-WEAR (2011–2015)

• Oversaw all facets of in-store strategic buying decisions, buying strategies, and visual merchandising responsibilities across women’s, men’s and kid’s while leading direct reports with up to 600 union employees and 35 managers.

• Proactively planned, implemented, and executed full-scale renovation of 335K sq. ft. Women’s Ready to Wear selling space through successful cross- functional project management and streamlined communications.

• Tactfully negotiated $2M+ in vendor supported side pay to strategically drive vendor sales and optimize conversion.

- Spearheaded financial and managerial

responsibility for $300M+ annual sales.

- Utilized CRM tool to coach team on

creating service-focused culture through

reinforcing client acquisition/outreach.

- Improved NPS 5pts through increased

leadership presence and associate staffing

to reflect guest traffic patterns.

BLOOMINGDALE’S CORPORATE NEW YORK, NY 1998–2011

DIVISIONAL MERCHANDISE MANAGER —MEN’S DESIGNER AND CONTEMPORARY, YOUNGWORLD (2007–2011)

• Cultivated seasonal, store, and assortment plans by optimizing receipt flow, margin, turnover, markdowns, and marketing to achieve and exceed revenue and profitability targets.

• Stabilized margin by balancing growth in core resources with growth in high margin, private label resources

• Supported decision-making through trend analysis, competitive insights, and regular communication with the Stores’ Organization to maximize regional opportunities.

- Administered inventory management

and direction while crafting impactful

buying strategies across 34 stores.

- Elevated Men’s sales volume up to 13%

and improved Gross Margin by 4 points.

- Curated Contemporary Youngworld

assortments increasing volume 15%

EDUCATION QUALIFICATIONS

YALE UNIVERSITY NEW HAVEN, CT – BACHELOR OF ARTS (B.A) ECONOMICS 1988 COLUMBIA, EMERITUS – DIGITAL MARKETING ONLINE CERTIFICATION 2021 PROFESSIONAL AFFILIATIONS

2 TIME IRONMAN 140.6 FINISHER DIVERSITY COUNCILS: BLOOMINGDALE’S, MSG MACY’S ECOMMERCE PLANNING COMMITTEE COMMUNITY SERVICE

MEALS-ON-WHEELS, NEW YORK CARES YALE ALUMNI SERVICE CORPS IN CUBA INTERCULTURAL PROGRAM MENTORING USA TECHNOLOGY PROFICIENCY

Proprietary CRM Microsoft Office Suite: PowerPoint, Excel, Word Power BI DENISE M. RAMIREZ 917-***-**** adyirr@r.postjobfree.com WORK EXPERIENCE CONTINUED…

VICE PRESIDENT, RETAIL OPERATIONS AND MERCHANDISE MADISON SQUARE GARDEN (MSG) NEW YORK, NY 2017–2020

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