OMEGA GEORGE

Nashville, TN • 334-***-**** • adyift@r.postjobfree.com

HEAD OF MARKETING/BRANDING

DIGITAL MARKETING TEAM BUILDING & LEADERSHIP PROJECT MANAGEMENT Dynamic and results-driven leader with vision-focused mindset and extensive experience in developing innovative digital marketing strategies, leading top-performing teams, conducting appealing marketing campaigns, and booking artists within fast paced and challenging working environments. Natural talent for building and sustaining strong working relationships with artists, artist managers, internal/external partners, and team members. Recognized for developing artists and digital marketing talent with deep knowledge and understanding of social media platforms. Innovative change agent; equipped with exceptional ability to anticipate needs and areas of improvement and recommend optimal solutions. Committed to leveraging social media and digital advertisement to map campaign strategies for fan engagement and artists’ development and growth. CORE COMPETENCIES

Market Research & Analysis B2B Marketing Social Media Strategy Strategic Planning Vendor Management Marketing Collateral Public Relations Demand Generation Advertising & Collaboration Consumer Behavior Analysis Budget Preparation & Allocation Branding & Communication Customer Service Excellence Segmentation & Targeting PROFESSIONAL EXPERIENCE

MNRK Nashville • Nashville, TN

Vice President of Marketing & Strategic Partnerships (2021 to 2022) Designed and directed MNRK’s marketing strategies comprised of goals for all commercially released music and media. Supported in formulation and implementation of strategic plans and transforming into marketing and communications plans by establishing clear objectives. Steered strategy, business planning, and budget process in close collaboration with Senior Vice President and Vice President of Digital and Sales. Enhanced brand awareness through a variety of account-based marketing programs, web-based marketing initiatives, and Search Engine Optimization (SEO) tactics by building innovative strategies. Developed customer and competitor research programs to obtain continuous grasp of customer viewpoints/demands and critical competitor intelligence. Aligned with buyers’ journey, such as sales playbook, demo, target customer lists, and first call decks by offering tools, information, and content. Facilitated roll out of new releases of product initiatives by cooperating with Director of Marketing, Vice President of Sales and New Business, and Director of Radio Promotions and technology, operations, communications, and customer service teams.

• Vendor Management: Collaborated with the Nashville Fair to capitalize event marketing that brokered 4,415 email addresses captured at the point of sale, 1,731 TikTok followers (83,785 views from paid ad campaigns), 2,630 Facebook Followers (12,359 fan interactions), and 23,154 views from The Nashville Fair 2022 TV Commercial/YouTube Ad. Secured 15 different artists for Americana Fest by partnering with City of Nashville for first time in seven years. Built significant partnership with iHeart Music and BET on behalf of artist Jonathan McReynolds, which led to release of most recent single that stayed at number one on charts for four months, allowing BET to release large digital placement, including music videos and other digital marketing tools.

• Demand Generation: Brought in Queen of Gospel, Shirley Caesar for Gospel Superfest (4th biggest gospel fest) by collaborating with Dr. Bobby Cartwright, leading to sold-out show, and boosted profitability. Assisted Todd Dulaney in landing on the Stellar Music Awards multiple years by presenting a detailed marketing plan to bring more publicity.

• Public Relations / Collateral Marketing: Guided artist James Fortune through five-year rebuilding plan that enabled musician to appear on stage at biggest gospel award ceremony, Stellar Music Awards after 10 years. Formulated plans for rehabilitation and annual nine-city tour that aided in rebuilding artist's career and creating healthier lifestyle choices.

• Marketing Campaign / Project Management: Created a 200K budget to arrange the label’s first seven city tour with three developmental artists. Increased exposure for artists through seven-week long Risk Takers tour and supporting in learning community in different roles while emphasizing artist development. Entertainment One • Nashville, TN

Director of Marketing Marketing Manager (2017 to 2021) Coordinated all activities necessary for organizing budget expenditures and submitted to acquire approval. Created vision, spearheaded music projects, and handled deliverable deadlines in close collaboration with A&R department. Generated ideas for visual content and assisted with execution of album packaging creation. Directed implementation of work while providing Omega George Page Two

supervision to independent contractors and third-party vendors.

• Collaborated with various departments, such as A&R, sales, and promotions to oversee budget valued at $1.2M. • Ensured alignment with set objectives by conveying organizational plans and expectations to artists’ managers. • Raised brand awareness and credibility by forming brand partnerships and securing sponsorships. • Contributed to promoting products by developing strategic plans for social media platforms. • Mapped out cutting-edge strategies and discovered innovative ways for marketing and promoting catalog content. Nettie's Child Music & Management • Pikesville, MD Media Manager (2014 to 2017)

Executed day-to-day management tasks to facilitate contracted national and international recording artists. Oversaw graphics creation for marketing and promotional campaigns, ensuring the best experience for the audience. Managed all social media content and presence on different platforms. Generated attractive content on day-to-day basis to keep followers engaged. Produced and posted updates and responses for all online content for organization's social media. Forged and maintained positive relationships with artists and sponsors while promoting artists’ work to new audiences.

• Capitalized on new business opportunities by efficiently negotiating booking terms and conditions. • Formulated and implemented optimum social media strategy plan for client accounts as per industry standards. • Communicated with artists’ managers to book performances and prepare artists' travel arrangements. • Conducted promotional campaigns for artists’ albums and singles in cooperation with marketing teams. ATM Records • Huntsville, AL A & R Manager (2012 to 2014)

Supported company in building and sustaining positive relations with potential/existing clients by functioning as key point of contact for assigned artists. Devised and organized essential resources for successfully conducting marketing and promotional campaigns. Liaised with artist management teams and informed about significant contractual terms and conditions.

• Played vital role in various activities, such as artist development, new artist management, and music production by coordinating with organization’s President and Vice President.

• Facilitated in identifying and securing new opportunities by offering optimal marketing strategies. • Administered artist- specific budgets to assist in managing finances and keeping tours and production within budget. • Guaranteed perfect placement through different channels, including blogs, regional and national performance events, and advertisers by fostering network with media connections.

Gospel Music Association • Nashville, TN

Assistant Manager of Communications & Media (2011 to 2012) Planned and organized all pertinent activities to promote The Dove Awards and all other events sponsored by enterprise. Created and managed effective content for several social media platforms, intending to strengthen customer base.

• Boosted organization’s commitment to diversity by assisting in hiring new talent and securing membership. • Assured participation of vendor and sponsor representatives in signature conference of company held annually. • Orchestrated multilevel initiatives, resulting in remarkable increase in ticket sale profitability by 20%. EDUCATION

Bachelor of Science in Communications

Alabama State University, Montgomery, AL