CRAIG LAJOIE

adyi7t@r.postjobfree.com • www.linkedin.com/in/craiglajoie/ • +1-603-***-****

Experienced Marketing and Communications Manager

Strategic, challenge-driven marketing leader with rich experience in developing and executing digital campaigns and offering innovative marketing and communications solutions across diverse verticals. Success generating six-figure revenues and propelling overall business growth. Impeccable track record of combining digital and traditional marketing to deliver exceptional results in increasing brand awareness, maximizing visibility, and ensuring successful rebranding. Skilled in creating digital, social, multimedia, print, and all-targeting campaigns to build new funnels and cost-effectively drive lead generation. Proven history of building and coaching high-performing teams, cultivating a value-driven culture of inclusion. CORE COMPETENCIES AND ACHIEVEMENTS

• Digital Marketing and Communications Leader. Solid background in digital and interactive marketing, brand management and architecture, PR and media relations, ad design and media buying, content and channel strategy; expertise across all digital and social channels. Develops game-changing digital marketing strategies from scratch for two companies. Initiates, creates and executes multiple revenue-generating marketing and brand awareness campaigns. Regularly organizes high-profit trade shows and customer appreciation events.

• Analytical Problem Solver. Able to identify and analyze the root cause of each problem. Brings out-of- the-box solutions due to openness to new ideas, extensive knowledge of market trends, research, data analysis, and competitive insights. Perform A/B testing on landing pages, email marketing campaigns, digital retargeting strategies & advertising performances to maximize consumer conversions.

• People Leader and Team Builder. Orchestrates, coaches and develops teams by encouraging people to harness their skills and experience, helping contribute to overall business success. Drives alignment, direction and meaning through developing team purpose. Led small and medium teams, leveraging diversity and transparency. Recognized for a successful revamp of Marketing Department.

• Negotiator and Business Developer. Contributes to business and financial growth from $40M to $54M annual revenue stream as a result of successful rebranding. Negotiates vendor partnerships, generating more than $1M in annual revenue through sales programs.

• Project and Budget Manager. Ideate business strategy, benchmark and set new KPI targets, measure and report performance of all digital marketing campaigns, and assess against goals. Consistently meets project deliverables, including timelines and budgets. Creates and manages marketing budgets ranging from $75K to $100K per year.

• Relationship Builder and Partner. Establishes and nurtures strategic partnerships and networks, building influence and audience engagement through relationships.

• Creative Digital Transformation Innovator. Integrate CRM system (Salesforce) with marketing automation program (Marketo) within 3 months. Develops customer segmentation tool to improve targeting. Innovatively utilizes geofencing and retargeting campaigns to increase web traffic by 92% over a six-month period.

• Technology-Astute Specialist. Proficient with Adobe Creative Suite, CRM, Final Cut Studio 2, MS Office Suite, and desktop publishing. Expert in the effective use of sophisticated web design software, content and file management applications, and financial programs.

• Effective, Responsive Communicator. Demonstrates high-level written, verbal, and interpersonal skills to communicate information, ideas, procedures, and processes in a clear, logical, consistent manner. Communicates well with various stakeholders at all levels. English – fluent, French – basic.

• Adaptable and Flexible Learner. Quickly adapts to change, finding the greatest motivation in handling new challenges and acquiring new skills. Ensures continuous professional development in the areas of graphic design, digital and channel marketing, social media marketing, email marketing, etc. PROFESSIONAL EXPERIENCE

FAVORITE FOODS 2013 – Present

Marketing Manager

Spearhead and direct digital marketing efforts to boost new business development, convert leads, and enhance client relationships, ensuring full alignment with business strategy and vision. Lead and mentor a team of marketing professionals for the company and affiliate businesses. Drive all aspects of digital and traditional marketing, including email marketing, online advertising, mobile marketing, social media, and print. Oversee website content, optimization, and A/B testing to improve conversion rate and enhance user experience. Maintain consistent branded voice, mission, and messaging.

• Drive new funnels and grow revenues by road mapping the overall business development.

• Significantly increase web traffic by monitoring website analytics and attracting more visitors.

• Identify and leverage media buying opportunities (TV, radio, print ads).

• Maximize marketing revenue by incorporating a deviated pricing and accrual-based income structure.

• Jointly develop proposals with Business Development team, including annual business plans and innovative pipeline strategies.

AMD GLOBAL TELEMEDICINE 2012 – 2013

Marketing Manager

Created a digital marketing plan to support the enterprise-wide strategy, optimizing digital ecosystem across all touchpoints for exceptional customer experience. Determined market requirements for existing and future products, resulting in value writing propositions. Developed pricing strategies. Managed six-figure marketing budget and delivered marketing activity within budgets and schedules.

• Improved Lead-to-Close rates by developing and executing comprehensive digital marketing strategy.

• Optimized market penetration through data analysis, market review, and management of partner network; maximized visibility by generating media attention and advertising.

• Identified prospective industries by analyzing digital campaign’s impact, customer reach and competitor data, conversion metrics, and other relevant data.

• Met and exceeded business growth objectives by delivering effective marketing campaigns. HARVARD UNIVERSITY 2008 – 2012

Marketing Communications Coordinator, Dept. of Government Aptly managed marketing, communications and operations initiatives, focusing on generating online engagement across various digital and communication channels. Kept stakeholders and prospects informed on new and existing products and services. Coordinated the production of diverse marketing collateral. Organized, promoted, and managed events. Engaged in budget forecasting and report preparation. Helped with grand submission and monitoring. Facilitated videotaping and posting for a range of educational events.

• Increased web traffic by optimizing the use and effectiveness of the website, continuously devising innovative tools for its design and development.

• Drove community integration by creating course websites based on competitive analysis.

• Advanced strategic interests, built brand visibility, and raised market awareness by leveraging appropriate marketing and communications tools.

Earlier Working Experience:

HARVARD UNIVERSITY - Administrative Assistant, Media Coordinator, Editorial Assistant EDUCATION

HARVARD UNIVERSITY EXTENSION SCHOOL – M.A. in Marketing Management EMERSON COLLEGE – M.A. in Visual and Media Arts, Television, and Video Production PLYMOUTH STATE COLLEGE – B. Sc. in Exercise Science and Psychology PROFESSIONAL TRAINING / CERTIFICATION

Internet Marketing Strategies International Marketing & Strategic Marketing Certified Project Manager

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