John Lorefice

East Moriches, NY *****

adyi6w@r.postjobfree.com

516-***-****

Summary

A polished advertising/marketing professional with a wide-range of talents and abilities. Over 20 years’ experience w/emphasis on brand management, creative writing for advertising, video content creation, digital marketing campaign implementation, content creation and placement, distribution of organic and PPC advertising and email marketing. Hands-on w/all digital products including; Google Ads, Google Analytics, Looker Studio, Search Console, Meta Ad Manager, Hootsuite, Buffer, Sprout Social, SEM Rush, Constant Contact, AWeber.

iGo Marketing and Entertainment - February 2023 - Present

Digital Marketing Manager/Video Content Producer

●Media relations, media buying and placement. Digital marketing promoting ticket sales, on-site event production, video production and editing, creative ad layout and design and distribution.

Insula Capital, Atlantic Home Capital - July 2021 to December 2022 Marketing Director

●Manage the overall marketing direction, content creation and execution for three individual companies.

●SMS and email outreach/advertising.

●Google ads/Facebook ads management.

Heatherwood Luxury Rentals - January 2015 to July 2021

Digital Marketing Manager/Multi-Media Production and Content Specialist

●Create brand awareness. Drive traffic organically, and through PPC advertising.

●Manage Google Ads, Google Analytics, Google Data Studio, Search Console, Facebook Manager, Campaign planning, creation and implementation. Create digital performance analysis, and website analytics reports.

●Initiate targeted content strategy, determine relevant channels for distribution, create all elements and disseminate.

●Create social media calendars and content distribution schedules.

●Creative writing, blogging, interoffice communications, script writing, content editor, campaign headline creation.

●Email marketing using various platforms (Constant Contact, Mailchimp Aweber), A/B Testing.

●Layout, design and implement print marketing materials for, in-house and out-of-house distribution.

●Create, shoot, edit & produce videos for use on company websites, YouTube & other SM outlets.

●Interior and exterior real estate photography; post-production using Adobe Lightroom and Photoshop.

Your Home Center - February 2013 to January 2015

Digital Marketing Director

●Create social media calendars and content distribution schedules.

●Create brand awareness and help drive traffic to website, storefront and other SM channels.

●Manage email marketing campaigns, Google Ads/Analytics, Facebook planning and advertising.

●Layout, design and implement all print marketing materials for, in-house and out-of-house distribution.

●Maintain company web sites design & manage pages using Adobe Business Catalyst CMS.

●Write and produce radio/TV scripts and promotions.

●Create in-store events, customer referral programs and community outreach programs.

WLNY-TV - October 1998 to February 2013

Marketing Director/Production Director

●Manage Marketing, Promotion & Production personnel.

●Write, produce, direct & edit commercial advertisements, promotional spots. Draft production budgets & schedules. Secure talent, supervise voice-over sessions, direct & produce subsequent edit sessions.

●Create/Write all marketing, advertising & promotional material including; newspaper advertisements, direct mailers, media kit inserts, outdoor marketing materials, web advertising & specialty promotional items.

●Work directly with account executives, advertising agencies, content distributors, media buyers & production companies.

●Create legal Id's, news promos and nightly news teases.

●Coordinate contests, promotions, special events & presentations.

TOPLINE Advertising - October 1993 to October 1998

Senior Producer/Writer

●Create, write, produce & manage all broadcast and print production.

●Write scripts, treatments, production budgets & schedules, secure video & film crews. Produce & traffic all radio and TV broadcast material. Secure voice talent, direct recordings sessions, produce & edit all.

●Attend client/creative meetings as needed.

●Held an additional title; as Broadcast Production Manager.

Education

Dowling College / Suffolk Community College-Bachelor’s Degree: Communications

Applications:

Google AdWords, Google Analytics, Google Search Console, Google Tag Manager, Looker Studio, Meta Ad Manager, Meta Business Manager, Hootsuite Pro, Web Building, HTML, Adobe Photoshop, Premiere Pro, Lightroom, WordPress, Pro-Tools, Web-Based Broadcasting Audio and Video. Constant Contact, Mailchimp, Aweber, Yardi, RentCafe, Yardi Voyager, Yardi CRM.

Skills

●Digital Marketing Director, Content Creator, Content Strategist, Social Media Manager.

●Google AdWords/Analytics, Keyword Specialist for Search, Display & Video.

●Photography, Videography, Production, Direction, Editing.

●Email Marketing, Affiliate Marketing, Multi-Channel Communication.

●Web-Building/Maintenance, HTML, CMS.

●Writing and Production (for Digital, Social Media, Streaming, Podcasts).

●Print Layout and Design, Logo Creation, Media Production.

●Advertising & Marketing (Traditional & New Media).

●Creative Writing, Blogging (Long Form/Short Form).

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