NANCY J LAPOINTE

Uxbridge, MA 508-***-****

https://www.linkedin.com/in/nancy-lapointe-4aa9091/ adyi4h@r.postjobfree.com Personal Website: https://sites.google.com/view/nancy-lapointe/welcome PERFORMANCE MARKETING MANAGER, WORLDWIDE EVENTS

Qualifications Profile

Accomplished, results-oriented marketing professional with experience developing and implementing high impact virtual, hybrid and face-to-face events for high-tech/healthcare companies; Certified Digital Event Strategist with a deep understanding of digital/virtual event platforms; proven ability to develop effective end-to-end event strategy in support of business goals and objectives for multichannel marketing strategies; exceptional project management and problem-solving skills, detail-oriented and highly motivated; executed 18+ events, generating 3,659 unique responses, $48M validated leads, resulting in revenue of $11.8M.

• Certified Digital Event Strategist

• Project Management Skills

• Agile Methodology

• Microsoft Office Suite

• Monday.com

• Splash/Hopin/CVent

• Digital Marketing

• SalesForce

• Slack

• Miro

Professional Experience

PROJECT MANAGEMENT INSTITUTE, Philadelphia, PA

Channel Marketing Specialist (Contract), January 2023 - Present

• Channel Marketing lead responsible for developing, managing, and executing event marketing plans for PMI training, virtual events, and PMI Global Summit, to meet goals for event revenue, enablement targets and to drive attendee registration; Spearheaded development of email marketing and tactical plans, provide email content and copy for targeted and geo- targeted email campaigns; Managed Jira requests for all promotional email campaigns for Martech processing. JUNIPER NETWORKS, Westford, MA

Global Marketing Program Manager, April 2020 - September 2022

• Developed a comprehensive Global Demand Event Strategy for Juniper Enterprise organization. Documented critical planning and execution procedures, highlighting best practices that incorporated key checkpoints to mitigate risk, promote consistency and drive business impact across the global marketing organization.

• Spearheaded project management of key Enterprise industry and Security events. Executed innovative strategies that promoted Juniper Networks solutions, enhanced brand eminence and generated leads; Teamed with key stakeholders to ensure events accomplish shared goals for building and accelerating pipeline, expanding existing customer base, and building a community of Juniper advocates.

• Served as principal Program Manager for prestigious, multi-million-dollar Global Partner sponsorship with the Aston Martin Formula 1 Team; Oversaw allocation of exclusive sponsorship assets, ticket distribution for VIP experiences and hospitality for key customers and prospects for 23 Global Formula 1 race events. IBM WATSON HEALTH, Cambridge, MA

Marketing Event Strategist, April 2019 - December 2020

• Planned and executed 20+ events in 2020 (virtual and face-to-face); created event strategy to achieve thoughtful, impactful, attendee experiences to stimulated post event engagement. Managed Customer Advisory Board Meetings, CEO roundtables and C-Level ABM progression dinner events.

• Lead development of messaging and narrative designed booth "look & feel" and visual approach; expanded booth traffic by 12% utilizing tactics to boost interest and drive attendees; leveraged social media to involve attendees and promote on-site activities.

• Applied project management expertise via Agile Methodology; Led 8 key planning work streams, implemented weekly cadence calls and a robust communications plan; partnered with diamond team members and project stakeholders to verify alignment of branding and key messaging.

NANCY J LAPOINTE adyi4h@r.postjobfree.com PAGE2

• Analyzed response lead management plan by continually testing new method, resulting in boosting lead generation and attained a 17% higher conversion rate; applied analytics and insights to better understand attendee interests to improve engagement and optimization for future events.

• Maximized event budget to achieve 100% ROI; tracked event results, conducted post-event evaluation and analysis to deliver post event reports with data-driven analysis including goal attainment and recommendations for future event improvements and best practices.

IBM WATSON CUSTOMER ENGAGEMENT, Littleton, MA

Worldwide Event Strategist, February 2013 - April 2019

• Planned and executed 10+ major conferences and tradeshows; built innovative booth experiences featuring hands-on activations and gamification to promote social media engagement and improve booth traffic.

• Established a rolling 12-month event marketing strategy to aligns with product campaigns, key programs, and business objectives; drove call-for-paper/speaker submissions to furnish thought leadership opportunities; leveraged tailored micro events to align with gaps and opportunities.

• Led weekly cadence calls with key stakeholders; devise timelines, detailed project plans, and thoughtfully planned workstreams; escalated risks and challenges appropriately to guarantee event is delivered on time and on or under budget. IBM SOFTWARE GROUP, Marlboro, MA

Project Manager, Demand Generation, July 2012 - February 2013

• Coordinated development and execution of Information Governance marketing campaigns and marketing tactics for all major growth markets worldwide. Acted as marketing enablement advocate for IBM team in Spain.

• Oversaw development and delivery of high-impact assets; worked with external agency to transcribe and translate marketing materials into 6 foreign languages for distribution to worldwide team.

• Managed $5.1M project retainer for external content marketing agency for 8 business segments; Led regular cadence calls with agency to complete new project briefs, convey updates/changes, review status and deadlines; Produced 100% of projects on time and within or under budget.

Marketing Program Manager, August 2009 - July 2012

• Acted as team lead for IBM Global Conferences and customer advisory board programs. Enhanced development of product showcase to feature 100+ customized demos and high-profile customer use cases to demonstrate business value and ROI.

• Managed $3.5 M business segment budget planning and execution via IBM core budget/financial processes to better utilize resources, increase productivity and reduce costs.

• Launched IBM Client Champions program; assisted in planning and development of newly established program featuring an on-line client community to evangelized IBM products and solutions. EDUCATION

Bachelor of Arts (BA), Worcester State University, Worcester, MA, 1998 Major: Communications with a concentration in Communications Technology, Minor: Art CERTIFICATES

Digital Event Strategist Certification, PCMA, Nov 2020 IBM General Data Protection Regulation (GDPR) Awareness Course, April 2018 Data Driven Marketing: The New Work of Marketing Workshop, Austin, TX June 2019 Wicked Problem Solving - PMI Institute, February 2023 Market-Driven Strategies, Pragmatic Institute, March 2023 Product Launch Strategies, Pragmatic Institute, March 2023 ACHIEVEMENTS

IBM Eminence & Excellence Award, Aug 2008

IBM Bravo Award, Aug 2008

IBM Individual Achievement Award for Outstanding Leadership & Highest Level of Professionalism, 2011 IBM Managers’ Choice Award, June 2017

IBM Managers’ Choice Award, December 2019

Juniper Networks COO Star Award, August 2022

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