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SOPHIE-CLAIRE KANNO (SHE/HER)

adyi0h@r.postjobfree.com 401-***-**** Los Angeles, CA 90068

Summary

Highly skilled and results-driven Social Media Manager and Strategist with over 6 years of experience in strategically scaling social presence and driving audience growth. Proficient in developing and executing content strategies for various social channels, including creating and editing short-form and long-form videos. Adept at leveraging data insights to inform decision- making and increase brand awareness.

Skills

Social Media:

• Platform experience: Facebook, Instagram, Tik Tok, Pinterest, LinkedIn, Twitter, Youtube, Threads, and other emerging platforms

• Social media management and strategy for existing and new channels

• Community building and management

• Content calendar creation, management, and scheduling

• Content strategy development

• Data analysis and insights

• Turning Insights into action

• Long-form and short-form video production and editing

• Graphic design

• Influencer marketing strategy and management

• Innovative engagement strategist

• Copywriting and copy editing

• Social media platform audits and optimization

• Social media SEO and keyword research

• Organic and paid strategy

• Social media ads management

• Template and department Standard Operating

Procedure development

Digital Product Experience:

• Management and Scheduling: Meta Business Suite,

Later, Hubspot, Sprout Social, Hootsuite, Planoly, Unfold

• Project Management: Trello, Asana, Notion, Meister Task, and Monday

• Video Editing and Graphic Design: Adobe InDesign, Photoshop, InShot, Capcut, and Canva Pro

• Office and Communications: Microsoft Office Suite products, Google Suite products, and Canva Suite

• Email Marketing and CRM Management: Mailchimp,

Klaviyo, Wix, Wordpress, Pipedrive, and Kajabi,

Digital Marketing and Content Management:

• Content management and strategy

• Marketing campaign creation and management

• Blog, newsletter, website, and product page copy writing and copy editing

• Webinar strategy, planning, and hosting

• SEO and keyword research

• Sales funnel strategy and management

• Landing page creation, management, and data analysis

• Diversity, Equity, and Inclusion specialist

• Accessibility specialist

• CRM management

• Website management and upkeep

• A/B testing

• Customer journey mapping

• Brand strategy

Personal:

• Leadership and people management, experience

managing teams of 4-200 people

• Initiative

• Team player, able to work well with others

• Verbal and written communication

• Crisis communications

• Time management

• Relationship building

• Communicating ROI

• Creative and innovative, thinking outside of the box

• Presentations and presenting to senior leadership and stakeholders

• Perpetual curiosity and desire to stay up-to-date with current trends, algorithm updates, and best practices

• Perpetual student, developing skills outside of the job to enhance my contributions to the organization

Digital Experience

Manazil Management Los Angeles, CA

Digital Communications Strategy and

Marketing Manager

04/2021 - Current

Mixedpresent USA

Social Media Strategist & Community

Manager

• Developed, implemented, and managed comprehensive social media strategies that boosted brand awareness and engagement, including strategies for new channels.

• Successfully planned, created, and published day-to-day content across various social media platforms.

• Managed community groups on social media to deliver personalized and authentic content, responding to comments and direct messages and assisting with crisis communications.

2

05/2017 – Current

Contractor USA

Digital Marketing and Social Media

Strategy Manager

05/2017 – Current

• Utilized various digital products and editing software to edit photos and videos, maintaining a consistent and visually appealing brand identity.

• Created and maintained editorial calendars and content plans to ensure timely and consistent content delivery aligned with business goals.

• Demonstrated a keen understanding of social media trends, best practices, and emerging technologies to enhance the brand's online presence.

• Monitored and responded to customer comments and feedback, proactively maintained a positive brand image, and leveraged my communication skills to build a thriving online community.

• Implemented strategic campaigns to increase follower count and engagement, resulting in a notable rise in online interactions.

• Tracked and analyzed data, created benchmarks, and produced monthly analytical reports. Consistently analyzed this data and shifted the digital strategy as needed.

• Developed and executed influencer strategies, sourcing influencers, negotiating contracts, and outline and approving content aligned with brand goals, resulting in an increase in social channel growth.

Leadership Experience

Target Rowland Heights, CA

Executive Team Leader, Specialty

Sales

04/2021 – 08/2022

Abercrombie and Fitch USA

General Manager

12/2014 – 04/2021

• Leveraged my extensive knowledge of guest service and retail fundamentals to develop and lead a guest-first team culture, resulting in increased department sales trends and heightened guest satisfaction.

• Effectively managed inventory to optimize stock levels, aligning with guest shopping patterns, pricing strategies, and promotional activities.

• Proven track record in scheduling, planning, and managing multiple departments' workload and operations, aligning campaigns with business priorities, and achieving Key Performance Indicators (KPIs).

• Implemented successful recruitment strategies to onboard top talent for the team, fostering a culture of leadership and hourly team member development, resulting in enhanced sales and performance, as well as improved employee loyalty and retention.

• Conducted regular 30-60-90 check-ins with leaders and team members, setting clear goals and establishing a culture of accountability and performance management to consistently meet sales objectives.

• Collected and analyzed data to produce concise reports and present Key Performance Indicators (KPIs) to senior leadership and stakeholders, driving data-driven decision-making for future sales strategies.

• Collaborated with cross-functional departments to identify and address employee and customer needs, ensuring seamless service delivery, responding to feedback, and integrating valuable insights.

Education and Languages

Rhode Island College

Bachelors in International Business Management

Japanese, Japanese Sign Language: Fluent

Accomplishments & Activities

Abercrombie:

• District 2017 Leadership Award for motivating peers, cultivating global relationships, implementing innovative business strategies and solutions, having positive energy in high-stress scenarios, and generating year-over-year KPI increases.

• District 2018 Diversity and Inclusion Award for implementing initiatives regarding staffing, philanthropy, customer care, and educating peers on allyship to create an inviting environment, increase customer loyalty, and reduce employee turnover.

• In 2018, pioneered a campaign called 'Carpe Moments,' which received recognition from the Brand President and CEO, and went on to become a company-wide initiative.

• District 2019 Award for organizing multiple region charity events, raising the highest number of donations for philanthropy partners for 3 consecutive years.

• District 2020 Stay Curious Award for ability to show up with positivity and adapt to changing Covid-19 guidelines, motivating team through consistent check-ins and touch bases, and prioritizing health & safety.

• Member (2019-2021) - Abercrombie & Fitch Store's Diversity & Inclusion Council

• Member (2021-2022) - Target District 217 Diversity & Inclusion Council

• Member (2021-2022) - Target Asian Business Council

• Owner of Mixedpresent, a mixed/multiracial/BIPOC community and advocacy space (2017-present)

• Board member of MASC (Multiracial Americans of Southern California) (2022-Present)

• Member of The Critical Mixed Race Studies (CMRS): Mixed Asian Caucus (2022-Present)

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