RON REED

**** *** ******* *** *******, TX ***** Cell: 713-***-**** adyhxp@r.postjobfree.com

Internet Marketing/Dynamic Web Design/Data Administrator

Multi-faceted, results-oriented Internet Marketing/Dynamic Web Design/Data Administrator with comprehensive experience demonstrating quantifiable achievements and expertise encompassing all facets of technology, creativity and advanced design functions. Combines a unique blend of visionary leadership and executive business savvy with competencies to spearhead strategic marketing and quality advertisement and promotion. Demonstrate operational and administrative initiatives to drive overall technological advancement, organizational and bottom-line financial performance. Poised with talent in website design, creative visual effects and software enhancement. Possess broad knowledge of data analytics and email optimization.

CORE COMPETENCIES

oTraining/Development

oWeb Design/SQL Coding

oData Governance

oData Analytics

oData Migration

oZOHO

oIntegration of Applications

oSearch Engine Optimization

oStrategic Marketing

oHTML Language

oSAS Language

oData Lifecycle Management

oUI Application Creation

oDynamic Business Design

ASP.net Expressional logic

COMPUTER SOFTWARE/PROGRAMS

oAdobe Analytics

oGoogle Analytics

oCheetah Digital

oSASEG

oIBM Silverpop

oJIRA

oMySQL

oSalesforce Marketing Cloud

oSQL Server Stored Procedures

oFlash Catalyst

oAdobe Experience Manager

oDigital Message Center

oCAN/SPAM Practices

oJava/J2EE Development

oUnica Campaign

oTeradata (CIM/DMC)

oDreamweaver

oServiceNow

oAmp Script

oTableau

oMarketo

oPhotoshop

PROFESSIONAL EXPERIENCE

Papa John’s, San Antonio, TX (April 2022 - Present)

Salesforce Marketing Cloud Campaign Analyst – Contractor

oDrive the digital messaging strategy and execution of campaigns via Salesforce Marketing Cloud.

oCreate and manage the digital messaging calendar, including email and SMS.

oDrive/manage the email process and project workflow for digital messaging calendars.

oWork with partners and business units to proactively solicit details needed to create content that delivers on business goals; translate concepts and strategies into engaging copy that conveys brand tone and encourages customers to take desired actions.

oHave an in-depth understanding of CAN-SPAM Act regulations and requirements, including opt-out mechanisms, sender identification, and content guidelines.

oAbility to create and translate complex SQL queries to support ad-hoc business requests.

oCollaborate with designers, marketing, and business units to maximize message impact through design and marketing concepts.

oPossess extensive expertise in utilizing Adobe Creative Cloud software, effectively leveraging its applications to create visually captivating designs and impactful visual assets.

oProficient in employing various Microsoft Office applications, such as Word, Outlook, and other relevant software, to generate professional documents and facilitate seamless collaboration.

oProficient in HTML and CSS languages, enabling the ability to modify existing code and enhance website design for optimal user experience.

oMonitor daily, weekly, and monthly revenue performance and visualize insights.

oShare email program insights/recommendations with vital internal partners for ongoing optimization.

oWork with cross-functional teams to create/align on messaging and offer strategy; work with content and design teams to create messaging; route for stakeholder approval.

oDevelop dynamic, interactive, and responsive emails, templates, journeys, and campaigns in Salesforce Marketing Cloud using HTML/CSS, AMPscript, Journey Builder, Automation Studio, and Personalization, which may include CloudPage development.

oRecommend/implement new strategies, innovative ideas, and technologies to grow the messaging channels.

oCommunicate messaging strategies/plans to technical team members for proper implementation.

oDevelop an email segmentation strategy, including identifying key customer segments, developing a contact strategy, and A/B testing on content, coupons, promotions, and creative optimization.

oStay current on fast food trends, marketing, and competitor initiatives; identify opportunities for improvement.

oAdhere to stringent deadlines to ensure a smooth flow of content projects through the department and allow for special projects, pre-work, and rush assignments.

Wells Fargo, CA (April 2021– March 2022)

Data Governance/Data Admin Specialist

oDevelop, implement, administer, and maintain policies and procedures for ensuring the security and integrity of the company database.

oImplement data models, database designs, data access, and table maintenance codes.

oResolve database performance and capacity issues, as well as replication and other distributed data issues.

oPerform a variety of complicated tasks.

oPreserve data integrity.

oCreate automation for repeating database tasks, reports, architecting highly available and performant database systems, and being stewards of security and data integrity.

oWork through system performance/scaling concepts and make meaningful contributions to company goals and planning efforts.

oLoad dataset and run SQL queries for data analysis in Google BigQuery.

oPrepare complex queries to support channel managers.

oHave knowledge of database structure languages, such as SQL or SQL/PSM.

oInstall, tune, implement, and upgrade DBMS installations.

oWrite, execute, and validate DML, DDL, and DCL scripts to meet business and customer needs.

oProperly handle private/secure data.

oManage user permissions for database access.

oParticipate in the development, application, and adherence of data management policies and procedures across data governance, data quality, and master data management.

oApply the data governance roadmap, including artifact discovery and development of data dictionaries, catalogs, classification policies, data lineage, operating models, and standards.

oWork directly with various stakeholders to realize the objectives identified in the data governance and data management roadmaps.

oThink through data relationships, life cycles, and processes to ensure and improve consistent data quality.

oSupport the importance of data processes, data integrity, cleanliness, and the strategic application of data.

USAA, San Antonio, TX (October 2016 – March 2021)

Email Channel Manager/Decision Analyst

oHave an in-depth understanding of CAN-SPAM Act regulations and requirements, including opt-out mechanisms, sender identification, and content guidelines.

oPay exceptional attention to detail to review and analyze email campaigns for compliance, identifying potential issues, and recommending corrective actions.

oLeverage business/analytical knowledge to participate in discussions with cross-functional teams to understand and collaborate on business objectives and influence solution strategies.

oAnalyze medium to large-scale business problems with an impact on current and/or future business strategy.

oApply scientific/quantitative analytical approaches to draw conclusions and make 'insight to action' recommendations to answer the business objective and drive the appropriate change.

oTranslate recommendations into communication materials to effectively present to colleagues for peer review and senior/lead analysts.

oDemonstrated skills in crafting compelling PowerPoint presentations, including the development of unique templates and the creation of dynamic graphics and slide layouts to enhance content delivery.

oIncorporate visualization techniques to support the relevant points of the analysis and ease understanding for less technical audiences.

oDevelop and maintain complex workflows using IBM Unica software.

oLeverage Unica to report on email metrics and make recommendations regarding future targets.

oSupport identifying and gathering the relevant and quality data sources required to fully answer and address the problem for the recommended strategy through testing or exploratory data analysis (EDA).

oThoroughly document assumptions, methodology, validation, and testing to facilitate peer reviews.

oAdopt emerging technology that can affect the application of scientific methodologies and/or quantitative analytical approaches to problem resolutions.

oProvide support to the IT team by providing data for our email dashboard for performance data visualization of our tactics that are 'In-flight'.

oDeliver analysis/findings in a manner that conveys understanding, influences up to mid-level management, garners support for recommendations, drives business decisions, and influences business strategy.

oProvide recommendations that typically have an impact on business results.

oPerform and support all marketing campaign efforts, including list pull/segmentation, HTML presentation/testing, and quality assurance of all outbound campaigns across multiple channels.

oConduct multiple email optimization tests for several LOBs to help increase email throughput.

oBe responsible for project management of campaign operations as well as managing ad hoc requests.

oHave the ability to multitask and manage stakeholders effectively.

oThrive in a fast-paced, dynamic business environment.

oHave an extremely detail-oriented approach with strong analytical skills.

oLeverage RPAs to generate $9 million in FTE savings.

oLeverage campaign management best practices to optimize campaign performance, including techniques like A/B or multivariate testing of emails and landing pages, personalization, and segmentation.

oHave an extensive understanding of email marketing business practices.

oPossess intermediate HTML skills, specifically for responsive email and landing page design.

oHave knowledge of end-to-end campaign management processes.

oDesign and build AEM modules, such as Core Components, Editable Templates, Web Content Management (WCM), Touch UI, Digital Asset Management (DAM), and Tagging. Troubleshoot technical issues related to HTML templates, list segmentation, and other aspects of email execution, as required.

oHave knowledge of KPIs and success metrics for hypothesis testing.

oMaintain SFMC data imports and exports using SQL.

oAssist in requirements gathering, design specifications, data mapping, workflow documentation, audience building, campaign scheduling, testing, troubleshooting, deployment, delivery, and reporting.

oBe responsible for project management of campaign operations as well as managing ad hoc requests.

oHave the ability to multitask and manage stakeholders effectively.

oThrive in a fast-paced, dynamic business environment.

oHave an extremely detail-oriented approach with strong analytical skills.

oHave experience with 'Channel Synergy' to capitalize on member channel preference.

oBe a pivotal contributor in establishing "USAA's Marketing 20/20 vision".

oWork with 3rd party vendors (Movable Ink, Persado, Salesforce & Cheetah Digital) to conduct test plans and optimization strategies and manage the CDP.

oProvide enterprise-level support via Adobe Analytics, including last-touch attribution and full-funnel data analysis.

oEngage with creative vendors Razorfish & Publicis Hawkeye to help establish email channel taxonomy for Neustar integration and customer MTA.

oCollaborate with our DAM administrator to establish meta tag commonality to support our 'Four Cornerstone Email Template' design.

oBe responsible for end-to-end development, testing, and production readiness of the solutions.

oOptimize the email channel through our email reduction exercise to help increase our Incremental Acquisition Rate (Acquired Products).

oHelp establish our email channel 'Learning Agenda' and test repository for shared consciousness across LOBs.

NetSpend, Austin, TX (March 2014 – August 2016)

Email Marketing Analyst

oDevelop and deploy emails and other digital marketing campaigns via ESP and API integrations with third-party service providers.

oDevelop and maintain best practices and standard operating procedures for campaigns.

oDevelop and deploy emails with dynamic content based on rules and driven by relational data source extensions using any scripting language available in the email platform (e.g., Silverpop).

oInnovate and document project workflow and processes as needed to continuously improve results, performance, and overall turn-around efficiencies.

oIdentify data solutions to support complex campaigns, including SQL Server, Oracle, Teradata, flat files, and data warehouses.

oDesign, develop, and execute behavioral and transactional Adobe Campaign workflows for MTA with other channels.

oAdept at structuring information hierarchy, effectively organizing and presenting crucial details in a manner that facilitates easy comprehension and enhances reader engagement.

oUp-to-date knowledge of the latest trends, standards, and technologies in digital and print design, ensuring the delivery of cutting-edge visual solutions.

oWork with art directors, production designers, and front and back-end developers to create and execute high-complexity, dynamic, and data-driven email experiences.

oDevelop campaign analytics and audience strategies to better profile, target, and re-target prospects.

oWork with Marketing VP to develop campaign lists and performance measurement reports.

oProvide counsel about email production guidelines, standards, and procedures, as well as suggestions for optimal email performance.

oUpload data files and map fields to appropriate attributes for specific email campaigns.

oUnderstand and implement suppression rules.

oDevelop and maintain strong working relationships with other team members, service groups, and clients.

oThink strategically and take ownership, pay strong attention to detail, and organize and manage multiple projects simultaneously.

oProvide support in the analysis and understanding of Marketing Data Mart segment populations and filtering.

oManage our DAM application by ensuring the proper use of assets and naming conventions for easy retrieval.

oApply modeling techniques relevant to media mix modeling optimization and multi-touch attribution to our marketing efforts to connect the impact of marketing activities on business outcomes.

oMaintain technical readiness for adoption of new technologies and improved business processes.

oUnderstand database marketing concepts such as householding, audience hierarchies, audience sizing, multi-step, contact history, test and control, hold-outs, cell-coding, promo-coding, propensity models, waterfall reports, quality control, and peer review methodologies (Data Migration to Teradata).

oBuild sophisticated ASP.net expression logic for dynamic brand/customer attribute personalization (over 20 brands within multiple channels).

oLead the development of campaign management audience selection, segmentation, and flowchart logic in support of specific CRM campaign development.

oHave a strong affinity for and knowledge of big data environments, relational databases, data interrogation techniques, complex joins, complex segmentation, etc.

LED OEM Partners, Houston, TX (November 2013 – March 2014)

Web Marketing Director – Contractor

oOwn the timely execution of all corporate marketing plans with a heavy emphasis on developing sales campaigns, running marketing events, and developing our overall sales message.

oManage the graphics and web department, meeting tight deadlines.

oHave experience working in a "start-up" environment as well as a successful track record building a brand.

oIdentify and monitor deployment processes, email best practices, deliverability/spam reporting, etc.

oLead the development of our Dealer Acquisition program, increasing business by 70%.

oWork closely with Sales to onboard new partners and create innovative campaigns.

oDevelop and maintain tools and materials necessary to support the Dealer Partner Program, including marketing campaigns, promotional/deal registration, content syndication, etc.

oProactively track and assess the performance of our direct and indirect (channel) marketing programs.

oDevelop email communication to inform the channel of programs, product updates, and important company announcements.

oManage all elements of online marketing & lead acquisition programs, including research, budget, planning, execution, tracking, and reporting.

oIntegrate ZOHO to automate prospect inquiries to the sales team.

okilled in motion graphics design, utilizing software such as After Effects and Cinema 4D to create visually appealing animations and dynamic visual elements.

oExperience in post-production editing, enhancing video content through precise cuts, color correction, audio synchronization, and seamless transitions.

oCollaborate effectively with cross-functional teams, including directors, producers, and designers, to bring creative visions to life and deliver compelling storytelling.

oResearch and promote email marketing best practices, including nurture, drip campaigns, segmentation, targeting, and profiling.

oStay abreast of web architecture trends, technologies, standards, and best practices.

oDevelop overall company branding, including website management, SEO, social media, tradeshow, and print materials.

oThink strategically and take ownership, pay strong attention to detail, and organize and manage multiple projects simultaneously.

oThrive in a fast-paced environment and bring a positive, high-energy attitude and desire to succeed.

oEstablish and maintain our CRM, create reports, automate tasks, and build rules for various processes.

oCreate and maintain our Google AdWords account, improve quality score, supervise ad marketing locations.

oMaintain multi-touch attribution and lead scoring initiatives.

oSpearhead email campaigns, schedule deployments, analyze soft and hard bounces, open and click rates.

oImprove organic search engine ranking, manage and improve our internet presence.

oCreate responsive email templates for our email campaigns, including gif animation via AE.

oConduct and edit product commercials using Premiere Pro, AE & Photoshop.

oCreate company branding using Cinema 4D and AE for video marketing.

oPromote UX/UI design for a positive customer experience and lead capture (forms, promotional landing pages, PHP databases).

oTravel to meet with clients, capture product video footage for marketing purposes.

Luminess Air, Sugarland, TX (March 2013 - November 2013)

Email Architect & Marketing Manager – Contractor

oWork with sales and management to develop and improve prospecting, reporting, and proposal development tactics.

oParticipate in strategy and concept development meetings.

oAssist in the installation of our DAM system to categorize digital assets.

oPerform project management, including time tracking, execution of milestones, and ongoing communication with clients.

oManage all planning and execution of social media, search, and display advertising campaigns, including campaign setup, monitoring, reporting, analysis, optimization, budgeting, keyword and demographic research, and targeting.

oWork with art directors, production designers, and client teams to develop projects and meet deadlines, providing insight into the design of online ads, landing pages, and ad messaging.

oStructure the email campaign with Dreamweaver and Photoshop to ensure a "Call to Action."

oOrchestrate our customer base and execute dynamic marketing (In-house Prospects and Customers).

oManage our SEO staff and monitor performance.

oAdminister the acquisition of new business leads by establishing out-of-the-box marketing techniques.

oAdhere to email marketing standards for crossing email client compatibility.

oHave excellent project management and communication skills.

oPay strong attention to detail and have the ability to multitask.

oParticipate in team and client meetings.

oHave experience in web and marketing project management.

oHave experience in Google AdWords, Google Analytics, SEO/SEM, inbound marketing, and/or social media marketing.

oHave expertise in Google Adwords and Facebook Advertising campaign development and management (PPC, content network, related media such as YouTube, etc.).

oHave expertise in analyzing campaign performance metrics and conversion metrics to monitor and improve performance.

oHave proficiency in Microsoft Office, especially Word and Excel, and with reporting and tracking tools.

Leading Edge Displays, Houston, TX (February 2012 - March 2013)

Online Marketing Manager/Dynamic Web Designer

oActively present the company and its products and services through online marketing via the World Wide Web.

oOversee the creation of websites, email newsletters, and text alerts, while positively presenting the skills and abilities of the company's graphic design capabilities and technological advancements.

oMonitor market trends as well as competitors' products.

oDevelop logos, company mottos, and videos using graphics and HTML-generated designs.

oMaintain a thorough understanding of Search Engine Optimization (SEO) and Search Engine Marketing (SEM).

oEffectively transfer information through expert communication.

oDemonstrate computer and graphic design expertise while drawing interest in products through energetic and highly creative promotions.

oProficient in videography, utilizing advanced camera equipment, motion stabilizers, and lighting techniques to capture high-quality footage for various projects.

oSkilled in post-production editing using industry-standard software such as Adobe Premiere Pro and Final Cut Pro, creating visually appealing and engaging video content.

oExperienced in creating captivating motion graphics using software like Adobe After Effects and Cinema 4D, adding dynamic elements and visual effects to enhance storytelling.

oDemonstrated ability to conceptualize and execute creative ideas for motion graphics, tailoring them to suit client preferences and project objectives.

oCollaborated with cross-functional teams to ensure seamless integration of videography and motion graphics, contributing to the overall success of multimedia projects.

oStayed up-to-date with the latest trends and techniques in videography and motion graphics, continuously refining skills to deliver innovative and cutting-edge content.

oSuccessfully managed multiple projects simultaneously, meeting tight deadlines and delivering high-quality video and motion graphic assets on time and within budget.

oUtilized strong communication and storytelling skills to understand client requirements and transform concepts into compelling visual narratives.

oAdapted quickly to new challenges and diverse project demands, maintaining flexibility and resourcefulness in fast-paced production environments.

oUtilize HTML, CSS, and XHTML to write content on web pages.

oCreate and design databases and User Interface Applications.

oProvide direct supervision of a graphic designer/assistant web designer, including DAM assets.

oSuccessfully administer our Google AdWords campaign, including keywords, negative keywords, remarketing, display ads, etc.

oIntroduce "Out of the Box" online marketing techniques that helped the organization generate over $600,000 a month in revenue.

oCreate a database for E-blast.

oCreate PHP forms to acquire visitor information for remarketing.

oEstablish branding using YouTube as a catalyst, including 3D animation logos for video and testimonials.

oSupervise daily organic SEO efforts and spearhead various product marketing agendas.

IPI, Cypress, TX (August 2011 - February 2012)

Web Product Manager

oResponsible for new product initiatives and site improvements within existing products.

oIntroduce and enhance features to use within the company's products and services.

oOptimize the current product, recommend and implement enhancements based on competitive research, product metrics, and company goals.

oCollaborate with all areas of the company on new sites and site enhancements.

oManage customer email databases and provide general IT support.

oMaximize efficiencies in web site development and user experience.

oCreate commercials using software such as After Effects, Cinema 4D, Premiere Pro, etc.

oManage and successfully administer our Google AdWords account.

oDesign and produce management reports, reporting on web sales and page analytics.

oPerform photo editing and special effects.

oDesign templates for E-blast.

oPrepare reports covering web analytics and product conversion.

oSpearhead the marketing plan for seasonal product lines.

JP Productions, Houston, TX (June 2011 - November 2011)

Graphic Artist/Video Editor – Contractor

oWork with Adobe AE to create amazing graphics.

oEdit video footage and strategically coalesce footage for trailers.

oHave expert-level front-end development skills and creativity.

oPerform editing functions using Adobe Photoshop and/or Illustrator, Gifbuilder, Macromedia, After Effects, and Premiere Pro.

oBe familiar with Sound Booth to edit and apply sound to footage.

oManage the central hub for video and digital assets.

oWork with Beta Cam and BetaCam SX.

oCreate web templates and webpages for video production.

oPerform SEO implementation on all websites.

oPerform backlinks and provide content for message boards and blogs, etc.

Blueprint Productions, Cypress, TX (April 2009 - October 2011)

Independent Web Design/Graphic Artist – Contractor

oResponsible for design and implementation of web graphics, flash, and animation.

oOffer graphic expertise and marketing design for individuals and companies.

oCreate, design, and implement an overall vision in coordination and management.

oConceptualize original designs to identify and support a graphical marketing strategy.

oHave expert-level front-end development skills in hand-coded HTML.

oAnalyze using Adobe Photoshop and/or Illustrator, Gifbuilder, Macromedia, and MS FrontPage.

oUse web database integration with MS Visio, ASP, JavaScript, DHTML.

oManipulate search engine rankings and optimization.

oSustain weekly maintenance of the web design, upload data and updates onto the server.

oFilm and video editing for presentation to clients using Premiere Pro, After Effects, etc.

oCreate various Amazon and eBay accounts to foster the distribution of various products.

oUpdate keywords and alt tags for SEO purposes.

Hewitt Associates, LLC, The Woodlands, TX (June 2006 - April 2009)

Client Acceptance Analyst - Benefit Implementation Group (08/2007 - 04/2009)

Human Resource Specialist (06/2006 - 04/2007)

oResponsible for the successful analysis and testing of the Connections technology to support eligibility and premium reporting for multiple clients in the implementation, annual enrollment, and extension of services.

oAnalyze and test client/health plan requirements and configure for health plan account structure derivation.

oCreate, test, and execute plans and test conditions and acceptance files.

oSupport the provision migration/deployment.

oCompile analysis reports for clients and client reporting teams.

oBe a team resource expert to improve service delivery in areas such as client HR knowledge, high-quality customer service, third-party vendor processing, and internal processing on the team.

oCreate a web newsletter called "Marriott Team Newsletter" with web links and pop-ups.

oResolve issues with Defined Contributions, Profit Sharing, Health & Welfare, 401-K Payroll, DB, etc.

oServe as a Trainer for the HR Client Team and promote to On-Floor Supervisor within the department.

EDUCATION

Wilberforce University – Business Information System (November 1995-December 1998)

HCC – Business Information System (November 2001-December 2003)

LeTourneau University - (November 2004-December 2005)

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