Lisa Ann Cane

Director Of Marketing

DIRECTOR OF MARKETING Marketing professional with over 30 years of experience leading corporate and brand marketing for multimillion dollar companies across diverse industries. Respected leader of creative teams, marketing teams and project teams. Develop, create and implement marketing campaigns that effectively reinforce and build brand images. Highly skilled in the technical, conceptual and content development of sales-driven collateral, programs and trade shows to drive record-high marketing campaign response rates and execute successful product launches.

Contact

Address

Buford, Georgia 30518

Phone

678-***-****

E-mail

adyhui@r.postjobfree.com

Technical Profile

HTML

Google Drive

QuickBooks

Oracle

Google Workspace

Salesforce

WordPress

Google Analytics

Canva

Microsoft Suite

Microsoft Project

Office 365

Google Docs

Adobe Creative Cloud

Google Ads

Cloud Services

Social media sites

Competencies

Project & Marketing Team

Leadership

Marketing Strategies &

Campaigns

Product Positioning & Branding

Sales Collateral & Support

Social Media Management

Work History

2018-10 -

Current

Director of Marketing

RIIFO, Buford, GA

Implement marketing department for start-up company in US

Develop and write press releases, technical documents, sell sheets and other collateral

Developed metrics and measured success in order to further penetrate marketplace

Devised marketing plans using digital strategies, print advertising, and word of mouth tactics

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs

Created content and promotional materials to drive engagement and conversions

Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies

Created and managed marketing budget, ensuring

maximized ROI

Oversaw preparation of marketing copy, images, videos, emails, and other collateral

Analyzed and reported on KPIs to validate and

demonstrate success of marketing campaigns

Created and managed social media campaigns to

increase brand engagement increasing interaction by at least 7-8% monthly

Launched successful digital marketing campaigns that achieved goals for increased website traffic with 65% new users monthly and decreasing bounce rate to just over 1% 2017-07 -

2018-10

Brand Marketing Manager

Mimaki USA, Suwanee, GA

Manage marketing team of 4

Launch WeAreWideFormat ad campaign generating buzz in industry and increasing new prospects by 28%

Produce several product and highlight videos of new and existing products within product line with views and click- throughs of over 35% in social media and emails

Successfully launch several lead-generation campaigns and nurture them to qualified lead status with interest of almost 50% and conversion of 13%

Business, Marketing & Product

Launch Plan Authoring

Trade Show Booth Design,

Logistics and Follow-up

SEO and Web Admin

CMS Systems

Project Management

Continually maintained and improved company's

reputation and positive image in markets served

Established, initiated and optimized business development strategies based on company targets, product

specifications, market data, and budget factors

Analyzed and reported on KPIs to validate and

demonstrate success of marketing campaigns

Created and managed social media campaigns to

increase brand engagement

Devised content strategy to effectively engage target audiences

Managed budget allocation and resource utilization to maximize marketing ROI

Developed creative presentations, trend reports, kitted assets, and product data sheets

Improved website visibility through development and implementation of SEO strategies

2015-04 -

2017-07

Product Marketing Manager

Mitsubishi Electric Cooling & Heating, HVAC, Suwanee, GA

Redesign hero collateral for residential and light commercial product lines

Create and develop technical manual for residential and light commercial product lines

Create cross-departmental communication lines and new processes to ensure all information is conveyed correctly

Maintain calendar for all product launches and updates

Work closely with vendors, Regional managers and sales teams to gain insight into needs of customers

Implement and manage several Ductless Rewards

programs resulting in 18-20% increases in sales and 33% more participation than expected

Communicated value and position to sales team and developed tools to support selling process

Planned new product external launch and release while managing cross-functional implementation of plan

Collected requirements from end-customers and business partners for product upgrades, added features and new product development

2014-04 -

2015-04

Marketing Manager

Halco Lighting Technologies, Norcross, GA

Establish and execute social media presence

Write and create press releases and other customer-facing materials

Manage event and trade show schedule from booth

design, show floor selection, logistics and managing messaging

Manage open house event for new warehouse with 85% attendance based on invitees

Develop several press releases and publish

Create email/direct mail campaigns to gain awareness with 11% conversion

Maintain trade show schedule, new graphics, logistics and work events

Maintained documentation, detailing assignments, in- progress work and completed project milestones

Created and managed social media campaigns to

increase brand engagement increasing awareness of 12% 2011-06 -

2014-04

Marketing/Project Manager

BSI, Norcross, GA

Manage website redesign and implementation – both Sales cloud and Force.com customer portal

Manage trade show schedule from booth design, show floor selection, logistics and managing messaging

Redesign and manage website content and design using Sitefinity CMS & Adobe Creative Suite increasing users by 7% monthly

Manage SEO to move company and products to higher Google placement

Salesforce.com master including sales cloud, service cloud and customer portal – integral part of implementation of both Sales Cloud and Customer Portal

Develop social media strategy for company through Linked In, Facebook and Twitter

Implement Act-On email/Marketing Automation software – creating drip email campaigns, web-to-lead forms, website tracking, campaign ROI, landing pages and reporting of all marketing activity

Planned, designed, and scheduled phases for large projects

Developed and initiated projects, managed costs, and monitored performance

2007-10 -

2009-10

Marketing Manager

Maytronics US, Inc, Norcross, GA

Multi-million dollar International manufacturer of robotic pool cleaners

Established US Marketing Department with limited resources and ahead of schedule

Implemented “book of processes” for Israeli management to use in US

Developed programs and merchandising to introduce Dolphin to US market

Initiated rebate program with postcards, posters, counter cards, $25 rebate, securing 24 dealers within one week, mailed to over 65,000 consumers

Generated 5% in sales and exposure into untapped market

Secured $2mil account as result of pull-through

Education

1991-08 -

1993-05

MBA: Marketing

University of San Diego - San Diego, CA

1988-08 -

1991-05

Bachelor of Science: Marketing

University of Hartford - West Hartford, CT

Dean's List, Fall 1990 and Spring 1991

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