C* - Internal use

CARAKAMENEV ** Engle Street, Tenafly, NJ 07670

917-***-**** / adyhpu@r.postjobfree.com

Profile

Cara is an executive, founder and CEO, with 15+ years’ experience leading global brands, marketing teams. brand equity strategy, social, digital, sales and business development at Fortune 50 multi-national organizations across beauty, fashion/retail, and AlcBev. Cara leads with passion and strategic thinking, has an interminable work ethic and natural creativity. Collaborative, inclusive, kind, cool; never bored and never done. Education

Emory University; Atlanta, Georgia – Goizueta Business School, BBA, 2007 MBA Institute; Paris, France, Sept 2006-Feb 2007

Experience

Thomas Ashbourne Craft Spirits: CEO + Co-Founder (current)

• Launch and manage a new brand, co-founded with Celebrity Partners including Sarah Jessica Parker, Vanessa Hudgens, Rosario Dawson, Neil Patrick Harris and more, in the Ready-To- Drink cocktail space; wholly responsible for business, fundraising, investor management, product development, celebrity management, legal and corporate governance, retail relationships, organization & development, operations, finance and growth.

• Successfully developed brand – formulations, brand identity, marketing strategy and business operations, supply chain, operations, including development of a national distributor network in the US and limited international markets.

• Experience managing P&L: Achieved >$8MM in seed round funding, $2.5MM in Y1 Revenue (half year operational) and on track for $8MM in Y2 Projected Revenues, with profit margins >60%.

• Within 5 months of operations, established key major retail alliances and partnerships, including with Kroger, Ralphs, Albertsons, Safeway, Fresh Direct, Go Puff, Total Wine, Specs, Lee’s, MGM and Madison Square Garden

L’Oréal Paris: Vice President, Consumer Engagement, June 2020 – April 2021 Vice President, Brand Communications and Strategic Initiatives, NY May 2019 – June 2020

• Oversaw brand marketing, communications, social, digital and brand equity strategy for L’Oreal Paris in the USA (>$2BN sales), L’Oréal USA’s largest flagship brand and the world’s largest beauty brand.

• Responsibilities included brand equity marketing strategy and execution, total brand communications, social and digital (Paid, Owned, and Earned), strategic media investments and partnerships, global and local tentpole events and programming, global and local celebrity spokesperson strategy and management, philanthropy and cause marketing, crisis management and scientific and executive communications.

• Lead owned brand equity event platforms, (integrated PR, Media, Digital), including the Golden Globes, Cannes Film Festival, Paris Fashion Week, and Women of Worth and Stand Up philanthropic programs.

• Charged with bringing brand tenet of “worth” to life across key investments and ensuring integrated messaging across paid, owned and earned media, social and digital/platform/CRM, advertising, talent/influencer strategy, and events.

• Managed complex matrix organization of teams and multiple external agency partners (PR, advertising, social and digital, media, event production, influencer, content, social) and multi-million dollar P&L budget.

• Key lead for the US market in liaising with and collaborating with global teams to ensure effective representation for US in global programming, and appropriate localization of global imperatives. Assistant Vice President, Brand Marketing + Comms, NY Sept 2016- May 2019 C1 - Internal use

• Managed Public Relations, driving L’Oreal Paris to become and remain the world’s most publicized beauty brand. Lead thought process around creative out-of-the-box campaigns, pitches, and events at the heart of total brand and product launch strategy.

• Spearheaded a cohesive launch plan for >30 product launches a year across Cosmetics, Skincare, Haircare and Haircolor, managing multiple agency and marketing partners to ensure best in class go-to-market strategy

• Responsible for launching the brand’s first influencer and advocacy strategy, with responsibility to achieving

>$500MM in EMV annually, including launch and ongoing growth/management of the “L’Oréal League” and the brand’s first- ever dermatologist advocacy strategy.

• Piloted “influencer as media” for L’Oreal Paris in the US. Fluent in contract negotiations and terms, with deep industry connections. Manage all brand talent / celebrity partnerships and contracts in the US.

• Managed US social media and content strategy across four categories, ensuring consistent brand messaging identity in owned channels (social, digital, website/CRM, PDPs) and in partner channels (etailer.com, amazon) L’Oréal USA: Assistant Vice President, Corporate Communications, NY – April 2015 – July 2016

• Oversaw strategy and development of corporate brand identity to establish, promote, protect and defend L’Oréal USA’s corporate reputation in the US market, developing internal and external digital content.

• Launched corporate digital and social channels for L’Oreal in the USA, leading all content development from concept through production and delivery, including research, editorial strategy and promotion / evaluation. Director, Corporate Communications, NY – Oct 2012 - April 2015

• Oversaw and developed communications department and strategy; Manage product portfolio for L’Oréal USA to promote key company messages in the USA.

PVH Corp: Director, Business Development and Communications, NY - 2011- 2012

• Oversaw corporate communications strategy internally and externally for the US’ largest apparel retailer.

• Partnered with key stakeholders and external agency to establish brand vision and guidelines for execution in US market. Managed earnings release schedules and announcements, corporate website and intranet, and CSR strategy and report, and other key filings.

• Worked closely with CEO and executive committee to create presentations for state of business, strategy meetings, and Board meetings, as well as external presentations for shareholders / investors and media. Bloomberg, LP: Manager, Fixed Income Analytics Team, NY – 2011

• Managed a team of 15 Fixed Income analysts to meet performance targets, with a focus on product development and customer service. Special accreditations in CDS and CDO markets. Sales Manager, Montreal Region, Bloomberg LP, Quebec - 2010 - 2011

• Managed >150 accounts in Montreal and province of Quebec with focus on French-speaking clients. Responsibility for generating new business opportunities, expanding client relationships and overseeing product introductions. Grew total AUM from $9.5 million to $12.2 million during tenure. Sales Manager, Goldman Sachs, Bloomberg LP, NY - 2007-2010

• Managed largest Bloomberg account globally, overseeing more than $10 million worth of annual revenue in NYC. Maintained a strategic customer partnership through 2007-2008 financial crisis, netting a zero dollar business loss. Skills & Awards

Highly proficient French speaker, conversational and business. Fluent in digital and social media tools and analytics, always an early adopter. Digital / Social Native. CEW 2021 Emerging Leader Award Honoree