BRandall Sumairsingh

Senior Copywriter

Boynton Beach, FL 33437

adyhnk@r.postjobfree.com

+1-561-***-****

I'm an experienced creative-writer and marketing professional with almost a decade of expertise building brands and writing everything for both B2B and B2C clients, across a myriad of industries. I've had the privilege of working with and learning from some of the very best minds at McCann World Group (Trinidad & Tobago), EDGE Marketing (Connecticut), and at Strategic Marketing (Florida). Not to mention those at FIT, NYC, where I completed my Bachelor's Degree (BS) in Advertising and Marketing Communications. My passion is storytelling in all forms and have a natural talent for creative writing and problem solving. With digital, traditional, and mobile marketing under my belt, I am a versatile and well-read marketing professional who specializes in copywriting. My portfolio (though it needs updating) is here at www.randalls.work.

Apart from creative work, I have a sound understanding of all marketing functions. This includes experience in project management, digital strategy, client management, and brand management, to name a few!

Willing to relocate: Anywhere

Authorized to work in the US for any employer

Work Experience

Content Writer

Strategic Marketing - Palm Beach County, FL

February 2022 to Present

Writes SEO copy and syndicated content. Blogs, Newsletters, Paid Social, Organic Social, Direct Mail,

Email Marketing, Print, Online/ Digital copy... you quote it, I wrote it.

Content Writer

Strategic Marketing - Palm Beach, FL

February 2022 to Present

Strategic Marketing (think strategic.com) may be a small agency, but it has loyal clients, a big reach, and

even bigger insight into the industry. With over 30 years of experience in the marketing field, there's a

lot to learn from these proud staples in South Florida. Our clients cover a multitude of marketing areas

including Contractors, Retail Chains, Local Cities & Towns, Architecture & Design Companies, Payment

Processors, Law Firms, Home Improvement Companies, Impact Window Installers, and so much more.

My responsibilities include writing copy for:

• SEO Blog

• SEO Landing Pages

• SEO Metadata for Websites

• Television & Radio Scripts

• Print & Direct Mail

• Email/Eblasts

• Social Media Content

• Presentations

• Digital Ads

• Town Newsletters

• Press Releases

• Branding/ Tagline & Concepting

TLDR: I write SEO copy and syndicated content. Blogs, Newsletters, Paid Social, Organic Social, Direct

Mail, Email Marketing, Print, Online/ Digital copy... you quote it, I wrote it.

Junior Copywriter

EDGE MARKETING - Stamford, CT

January 2019 to May 2019

Wrote copy for shopper marketing activities. I worked on everything from small things like coupons and

direct mail, to assisting with large scale campaigns for brands like Green Giant - in collaboration with

stores like Kroger and Aldi.

Senior Copywriter

McCann World Group - Port of Spain, TT

January 2017 to September 2017

Full Time)

• Conceptualized big ideas for leading brands in the TT, regional and international markets

• Presented these ideas and creative campaigns to our senior marketing clients

• Wrote Scripts/Copy for Print, Outdoor, Radio, Television, Digital and other mediums of Advertising

• Built strong relationships with clients based on consistency, punctuality and reliability

• Solved complex and delicate client concerns within the market (Jabs from the competition, the rising

costs of products and services, public relations issues etc.)

• Took a leadership role in creating innovative executions for brands, across all media - often beyond

the requirements of the brief

Copywriter

McCann World Group

April 2014 to December 2016

Full Time)

• Conceptualized ideas for leading brands in the TT, regional and international markets

• Presented ideas and creative campaigns to senior marketing clients

• Writing Scripts/Copy for Print, Outdoor, Radio, Television, Digital and other commercial mediums

• Researching trends keep brands not only relevant, but ahead of the curve

Junior Copywriter

McCann World Group

October 2012 to April 2014

Full Time)

• Conceptualized ideas for leading brands in the TT market

Examples: Bermudez Biscuit Company, TSTT (bmobile), NESTLE, RBC Royal Bank, Cable & Wireless

Communications (FLOW), Coca Cola, BTC (Bahamas Telecommunications Company), T&T Tourism Board,

Angostura Ltd, bpTT (British Petroleum) and more

• Writing Scripts/Copy for Print, Outdoor, Radio, Television, Digital and other mediums of Advertising

Education

Bachelor's degree B.s in Advertising and Marketing Communications

Fashion Institute of Technology - New York, NY

January 2019 to December 2021

Associate in Science (AS) in Advertising and Marketing Communications

Fashion Institute of Technology

May 2019 to June 2020

None in Liberal Arts

Queensborough Community College

January 2018 to January 2019

High school diploma

Fatima College

September 2003 to May 2008

Skills

• Copywriting

• Public Relations

• Search Engine Optimization (SEO)

• Creative Writing

• Journalism

• Digital Marketing

• Blogging

• Video Production

• Proofreading

• Adobe Creative Suite

• Email Marketing

• SEO tools

• Social media management

• Twitter Ads

• Content Marketing

• Project management

• Content Creation

• Google AdWords

• Branding

• Writing skills

• Communication skills

• Microsoft Excel

• Adobe InDesign

• Presentation skills

• PPC Campaign Management

• Content Development

Contact this candidate