Ben Salinas

** ***** ** *********** ** Digital Marketing related to Radio, Television, Concert promotion, artist development and paid campaigns investment for social media. I provide results: brand engagement, social media growth, brand recognition by keep up with new trends and exceed brand expectation.

Professional Experience

EMM Elite Media & Marketing - CURRENT 2018 - NOW

•EMM - Elite Media & Marketing - Social Media Manager

•Ozuna Usa Tour 2018 - Developed / Executed strategy to bring awareness to tour/ tickets sales. Paid Digital Advertising & day of concert social media coverage.

•Rauw Alejandro USA Tour April 2022 Developed/ executed promotional strategy for 6 show tour - Social Media coverage of show day of concerts.

•Univision Uforia Concerts 2018 - 2022 - Miami - New York City - Houston - Worked closely with UNIVSION Team to create strategy to sell tickets.

•Jay Wheeler USA tour - Managed Budgets for Digital Advertising - awareness and tickets sales.

•Bachata at the Hard Rock Live 2018 - 2022 created social strategy for digital campaigns and set digital advertising.

•Carin Leon at hard Rock Live 2022 - Managed budget to raise awareness to concert - sell tickets.

•Day to day operations of Social Media pages for EMM - AP Global Music

•Run digital campaigns with goal to sell tickets, bring awareness to shows

•Provided digital plan for budget

•Managed budgets 15K plus for digital advertising per show

•Manages social pages daily with organic content, created daily calendar to organize week posts. Developed visuals, wrote copy for feed, and executed daily posts.

AP Global Music Label

●Created strategies for artists under label to grow artists pages

●Launched song released from presave to digital campaigns for song releases.

●Managed budgets for artist digital promotion 20K plus

●Coordinated Spotify playlists, influencer interviews, dance trends with dancers to push song on all digital platforms.

PREVIOUS

•Univision: Digital Marketing Manager

• Developed and launched strategy for Social Media to launch “El FreeGueyShow”

•UNIVERSAL MUSIC - SONG RELEASE CONTENT CREATOR FOR JBALVIN’S

•MI GENTE AND KAROL G’S - MI CAMA SUENA

•Don Omar/ Daddy Yankee at AmericanAirlines Arena - August 6th, 2016

Social Media Coverage - #TheKingdomMIA

Over 10 million impressions generated for El ZOL 106.7FM Spanish Broadcasting Systems

●Ceriani en Mega TV - Mega TV

Show debuted on Mega TV in June 2016

Key person in charge of placing the hashtag #CerianiEnMega Trend on twitter

twice on in first month of shooting

Managed Key Artist Social Pages - Ceriani

●#ZOLBEACHHOUSE16

Key person contributing to trend on twitter for 2 summer 2016 events.

Worked with brands such as Heineken, Boost Mobile in the presence of artists, Daddy Yankee, Jencarlos Canela, J Alvarez, Jacob Forever. Contact to SBS events: Stephanie Guerrero & Gabriela Ordonez @ELZOL1067FM

More with Spanish Broadcasting Systems

•Calibash 2015 Promotion development & execution - Pitbull, Don Omar, Wisin,Tego Calderon

•Ricky Martin Mega Boda promotional development and execution

•Executed promotion of Mega star Shakira press conference for launch of Mega 96.3fm

•Executed promotional strategy and campaign for Romeo Santos & Luis Miguel concert

•Covered a Romeo Santos interview & Meet & Greet

•Calibash 2013 Social Media Coverage

•Los Temerarios concert marketing development and execution.

•Developed successful promotional campaigns for social media at SBS MIAMI.

•Best Practices and Copyright infringement training

•Social Media Reports, Campaign reports and analytics for Clients

Signal Outdoor Advertising 2014 - 2018 MIAMI, FL. - Previous Employer

Business admin Manager / Social Media Content Producer

●Manage day to day operations of business for Out of Home Advertising Marketing business

●Work closely with GM and Sales Executives to execute contracts and purchase orders.

●Develop advertising campaigns and reports.

●Developed strategic creatives to grab consumers attention on Outdoor..

●Monthly reporting of all expenses and sales by account executive

●Key person to submit contracts, commission forms, contract change forms to Atlanta Corporation

●key person to maintain operation of contracts..

●Managed Twitter/Facebook for Signal Outdoor and Signal Outdoor Miami

●Spanish Broadcasting System, Inc. Previous Job/ Los Angeles CA

Web & Social Media Coordinator for Radio

(Mega 96.3 FM, 97.9 La Raza FM) @mega963fm @979Laraza

•Manage all social media platforms Facebook. Instagram, Twitter, Youtube

• Increase: Mega 96.3 increase by 250k followers on Facebook 80% increase.

• 97.9 La Raza Increase by 550k under my management,150% increase.

•Growth consists on creating organic content: Breaking news, Meme’s, Quotes, Videos, Artist updates, Station events, Station interviews & event photos, viral postings and on going trends.

•Managed/Created Social Media contests for clients such as Disneyland & station giveaways.

•trained by attorney on Fair Use of Content videos, music, and images

•trained to create Social Media calendars and reports per campaign.

•Worked closely with 5 other coordinators from other markets owned by SBS, Including Miami and New York.

•Worked closely with sales executives, radio personalities and directors to strategically develop and execute all upcoming promotions.

•Developed sales advertising digital campaigns for social Media and Website, Gathered images and copy for banners and memes.

•Managed major client campaigns on web & social media, Such as Bud light, McDonalds, Toyota, Disneyland, Universal Studios to name a few.

•All campaigns consisted on executing web elements and delivery on social media, such as copy, uploading content to website, registrations forms, selecting winners and strategically using social media to expose.

•Station concerts Content development for Romeo Santos, Luis Miguel, Daddy Yankee, Tucanes de Tijuana, Gerardo Ortiz, Larry Hernandez & more.

•Managed and developed newsletter via MailChimp and sent weekly to 30k subscribers.

•Wrote unique copy points on for all Web content, flyer design and Social Media Postings.

•Ability to manage website operations, advertising campaigns, Photo galleries, viral content uploads, galleries, videos, polls, contests and giveaways.

•Trained Dj’s and street team on Social Media Content for all social media handles.

•Created calendars for Dj’s to follow to keep posting organized

•Wrote exclusive web content with photo galleries of on going trends.

•Covered live events, community events, concerts events, Live DJ Interviews

Skills

•Facebook, Instagram,Twitter, tik tok Youtube Ad’s

•Excellent writing skills, Spanish and English.

•Creative mindset to develop original content.

•bilingual

•Work great under pressure to meet deadlines and always enthusiastic & dependable team player, Meet & over deliver job expectations.

•Proficient in Wordpress, Mailchimp, Hootsuite, Hipcricket.

•Social Media Reports/ Analytics.

Promotions intern At Spanish Broadcasting Systems

•Created competition reports

•Checked social Media sites Interaction

•Some Social Media training

•Assisted with Frankie J meet and greet social Media

Education & Technical Skills

Mt. San Antonio College

Walnut, California Certification of Radio ON-AIR and Behind-the-Scenes production

Including social media & web course.

Received Best Morning Show Award given by board of radio Experts.

Nogales High School

High School Diploma

La Puente, California

Technical Skills

-Microsoft Office Suite (Word, Excel, PowerPoint, Outlook), Photoshop

-Hoot suite -Google Analytics -WordPress – Sprout Social – Promosuite interactive

- Simp– twitter analytics -Mail chimp – Hip Cricket -

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