Experienced Marketing Professional

TAD DIEMER

adygny@r.postjobfree.com 732-***-**** CANOGA PARK CA

Summary

Experienced Marketing, Strategy, and Sales Specialist with strong digital marketing skills and brand storytelling ability across a variety of industries, including high-end events, architectural glass, CNC machinery, and exotic motorcycles. High-profile clients include the NFL, the America's Cup, the London Olympics, the NHL Golden Knights, and the UFC.

Skills

Adobe Photoshop

Adobe Illustrator

Adobe Acrobat

Dreamweaver

InDesign

Microsoft Office Suite

Salesforce CRM

Powerpoint

Workfront

MailChimp

Sendinblue

Constant Contact

Experience

Marketing and Operations Manager Machinery Network - Encino, CA 01/2021 - 06/2022

Operations Manager for the premier seller of new and used CNC equipment in North America

Works closely with the sales team to ensure the flow of new and sold inventory is accounted for with daily checkups through our sales team and their respective clients

Directed day-to-day operations by spearheading implementation of short-term and long-term strategies to achieve business plan and profitability goals.

Responsible for the marketing and advertising of inventory in various metalworking and manufacturing related publications and media

Manages pre and post-auction inventory, creates website listings for unsold equipment.

Managing Editor Rare Sportbikes for Sale - OR 01/2011 - 01/2021

Creates and manages content for an online publication featuring vintage and rare motorcycles for sale.

Crafts effective strategies to propel audience growth.

Writes and edits regular feature content targeting motorcycle enthusiasts all over the world.

Updates and maintains site via Wordpress and eBay links system.

Community management, effectively moderating heavily trafficked comments section.

Marketing Manager Glasswerks - South Gate CA 11/2015 - 01/2020

Managed marketing & execution across multimedia platforms for the premier West Coast fabricator of architectural glass featured in the highest-profile architectural projects in the US and abroad

Developed marketing content including press releases, video, photos, email campaigns, social media, phone scripts, illustrations, presentations, graphics, print materials

Launched new corporate website and sales collateral for new architectural products.

Teamwork: Coordinate between developers/programmers, executives, factory/production workers, & sales team in collaborative marketing plans

Business Development: Spearheaded growth of tradeshow engagement, online branding, materials to support lead generation, sales growth and increase revenue, while identifying cost reductions

B2B and B2C strategies.

Product Marketing & Content Specialist Signature Systems - New York, NY 06/2009 - 02/2015

Content Marketing: successfully created and managed original content for approximately 20 websites covering a wide range of modular event fencing and flooring

Project Management: managed the overhaul of several websites catering to critical markets

Worked closely with senior management to implement strategic communications plans and marketing initiatives.

Agency & Developer Liaise: Coordinated multiple third-party agencies regarding edits, content and the maintenance of each site

Social Media Management: Actively managed content on six industry-specific blogs via WordPress, managed multiple Facebook, Twitter, LinkedIn accounts

Outbound: Managed all email marketing content, designed and sent targeted email blasts

Strategic Planning: Developed budgets & marketing plans ensuring client profitability.

Education and Training

Bowdoin College ME

Bachelor's Degree: Studio Art

References

References furnished upon request.

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