Mitch E. Apley

Highland Park, Illinois 312-***-**** adyeqk@r.postjobfree.com https://www.linkedin.com/ in/mapley/

OPERATIONS EXECUTIVE/HEAD OF PRODUCTION

Full Range Production Project Planning & Management Operational Excellence

Skilled executive adept at COO responsibilities. Creative and performance-driven executive with broad experience in managing all aspects of entertainment, commercial, and corporate production to induce global audience attention and increase customer base. Adept at overseeing client management, agile teams, and business development. Proven track record of producing live and virtual events focused on employee engagement. Well-versed in implementing best production methods and workflow improvements to increase productivity and reduce unnecessary costs. Strong attention to detail and people management skills with expertise in building an engaging workplace to ensure flawless delivery of client commitments. Well versed in implementing best practice production methods utilizing emergent technologies to increase productivity and expand customer offerings. Additional strengths include:

Agency & Client Objectives Attainment Production Best Practices & Methods

Project Management & Reporting New Technologies & Techniques Integration

International Production Experience

KPI Management:Technology and Service

Key Client Relationship Management

H IG H L IG H T E D A CH I EV EM EN TS

• Enhanced operational efficiency and minimized internal resource needs by 15% by consolidating 5 individual teams under a single umbrella at Abelsontaylor.

• Elevated business growth from absolute ground 0 to a $5M annual gross within 4 years while working at Resolution Digital Studios.

• Led the purchasing of a print proofing solution which led to building a 6 figure profit center and reduced inefficiencies in Abelsontaylor.

• Played an integral role in achieving a 40% new client growth rate at peak levels within Resolution Digital Studios.

P RO F E S S I O N A L H IS T O R Y

ABELSONTAYLOR, Chicago, Illinois

VP Director of Broadcast, Print Production (2011 to Present) Explore new technologies, techniques, and vendors to streamline agency workflow and generate output beyond current expectations. Implement emerging metaverse / W3 initiative in the agency, as well as produce short documentaries for MIT HealthMed Grand Hack to encourage healthcare innovation. Produced and directed short documentaries to generate funds for Heifer Int’l in Kenya and Tanzania. Align and support teams in the management of larger-scale operations to meet agency and client objectives. Deliver presentation on “When Medicine Rocks” with Walter Werzowa and Chris Bennicci at Dublin Tech Summit and Cannes Lions. Administer production of all broadcast / non-broadcast and motion for AbelsonTaylor clients, including Amgen, Abbott, Botox, Latuda, and Ingrezza.

…Continued…

Mitch E. Apley

Key Contributions:

• Provided strategic direction to 5 creative production teams, including broadcast, art buying, print, art production, and in-house studio team for attaining individual and corporate goals.

• Delivered compelling speeches at major conferences and conventions, including Cannes Lions, Dublin Tech Summit, and POFF Estonian Film Festival.

• Promoted awareness of pharma and healthcare brands through strategic marketing.

• Increased Dose (in-house) growth from a small group to $3M in annual project work. RESOLUTION DIGITAL STUDIOS, Chicago, Illinois

Executive Producer / Director (2005 to 2011)

Managed day-to-day operations of full-sized studio, live action, animation, audio, live feeds, and event support work to ensure optimal listener / viewer experiences. Supervised the top-quality production of broadcast tv spots, video game audio, original music, and international live- streamed events by staying within budget expectations. Designed and implemented business model for sound stage, production company, and experiential event facility to attain competitive advantages. Prioritized and managed all aspects of project, including resource allocation, logistics handling, and budget administration.

Key Contributions:

• Monitored all aspects of production / post-house from scheduling software to finishing and output platforms.

• Estimated, executed, and delivered projects within set timeframes while maintaining a creative culture.

E AR L Y C AR E E R E XP E RI E N C E

POST EFFECTS, Chicago, Illinois

Director / Producer

Promoted to editor to support the execution of the first DNC ’96 project with client David Axelrod. Built and developed highly skilled team tasked with producing award-winning children’s television show on Nick Jr. Gained a deep understanding of multiple production areas, such as engineering, editorial, graphics and VFX, color correction, and broadcast TV production cycles. Oversaw production of tabletop, effects spots, and traditional live action, as well as produced long- form documentaries. Ensured the delivery of superior experience to a number of clients, including Nickelodeon, Oprah, Kurtis Productions, and Albertson’s. Key Contributions:

• Earned promotion from Assistant Editor to Executive Producer for demonstrating utmost dedication and continued commitment toward work excellence.

• Received multiple Telly awards for driving excellence in video and television across all screens.

312-***-****

adyeqk@r.postjobfree.com

Mitch E. Apley

E DU C AT I O N AL B AC K GR OU N D

Northwestern University, Evanston, IL

Bachelor of Science in Radio / TV / Film with Minor in Integrated Arts Program

A WA R D S & H ONOR

MM&M Gold Manny for Heifer Int’l Work

RX Club Special Project Winner for Ronald

McDonald House Campaign MedAd News

Best Consumer Campaign – Aczone

Broadcast:60

Best Film +3 other awards – 48 Hour Film Project

P UB L I C A T I ON

Article: The Rise of Transmedia, PM360 https://www.pm360online.com/the- rise-of-transmedia-storytelling/

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