Dayana Bonotto Rampinelli
West Palm Beach, FL 561-***-**** *****************@*****.*** www.linkedin.com/in/dayanarampinelli/
A multifaceted and talented communications professional with extensive experience in marketing management, account management, project development, B2B and B2C strategy and sales. Expertise in advertising content, search engine optimization, social media and CRM/Saas. Management annual marketing plans and budgets. Recognized by senior leaders for a willingness to travel and for exhibiting a strategic mindset and negotiation skills. Fluent in English, Spanish and Portuguese.
Areas of Expertise
International Business Development and Marketing Manager Across Diverse Industries & Landscapes
·Project Marketing Manager and Bussiness Development experience in initiating, planning, executing, controlling, monitoring, and handing over a project. Expertises A/B test - SEO - E-commerce
·Journalist engaged as an International Correspondent for areas throughout the United States, Brazil, and Latin America crafting scripts and engaging stories.
·Account Manager and media engagement/ execute special Marketing Projects for PR agency.
·Wrote and produced a bilingual children's books. An educational series that turned into characters available in the marketplaces: dolls, books, pens and clothes.
Strategic Messaging & Marketing
·Oversaw and coordinated all communications, media, coverage of events and travel, website content, press releases, and targeted advertisements for election campaigns of Mayoral candidates and companies. Relate/research/analysts - Outstanding communication.
·Reporting Producer and Researcher for two (2) high-rating television shows in Brazil responsible for coordinating between interviewer and host, producing new guidelines for each program, and organizing text, images, and materials for use in productions.
·Prepared all persuasive messaging and text for campaign media coverage on TV, newspapers, radio, social media and magazines.
Team Collaboration, Training & Leadership
·Crafted and presented media training lectures.
·Instructed course on consumer behavior as a Professor of Marketing for ESCURI in Brazil.
Professional chronology
Cartier Jewelry - Palm Beach, Florida Currently employed
Seasonal Coordinator
Project Manager - Content, Marketing and Social Media Manager (consultancy ) Currently employed
Consultancy – Remote
Salvatore Ferragamo – Palm Beach, FL 2019 – 2021
Sales Supervisor Coordinator
Media Coach Communication – Florianopolis - Brazil 2012 – 2019
Marketing Director
Election Campaign for Mayor – Rio das Ostras - Brazil (consultancy ) 2012
Reporter & Instructor Training Media (Media & Planning)
Producer and TV Researcher Central Production Globo – Rio de Janeiro - Brazil 2008– 2012
Municipal Science & Technology Macaé – Macae - Brazil 2005 – 2008
Press Officer & Marketing Projects Coordinator
Assistant Press Officer, Election Campaign for Mayor - Criciuma - Brazil (consultancy ) 2004
ESUCRI – Criciuma - Brazil 2003
Marketing Professor - Consumer Behavior
Office of the Governor of the State of Santa Catarina – Florianopolis - Brazil 2003
Executive Press
Department of Public Safety & Defense of the Citizen – Florianopolis - Brazil 2002 – 2003
Assistant Executive Press Officer
Education
Columbia Bussiness School 2022 -2023
Digital Online Marketing Intensive
Screenplay Story e Structure 2023
New York Film Academy - NY
Master’s Degree – Regional Planning & City Management 2012
Universidade Cândido Medes, Rio de Janeiro – Brazil
Political Communication 2010
Research Institute of Rio de Janeiro – Brazil
MBA – Marketing 2009
Associated Faculties of Santa Catarina – Brazil
Journalism 2002
Communication University of Southern Santa Catarina – Brazil
Professional Development
Leader Coach Training, Brazilian Institute of Coaching – Sao Paulo, Brazil 2020
Professional Behavioral Analysis, Brazilian Institute of Coaching – Sao Paulo, Brazil 2013
Community Engagement
Volunteer, fund-raising for Bairro da Juventude - Santa Catarina, Brasil 2021 - present
https://bairrodajuventude.org/
Volunteer, Church Mouse of Palm Beach - Florida, USA 2017 – 2020
https://bbts.org/church-mouse/