SALMA SHAIKH

Copywriter/Content Strategist

Career Profile and Key Skills

• Engaging written and verbal communication

• Proficient at coordination, interpretation, and critical analysis of others’ work

• Creative and adept at writing on a diverse range of subjects

• Well-researched and result-oriented approach

• Skillful client servicing aptitude to ensure efficient and accurate resolutions Work Experience

PowerPublish/Fiverr (St Louis)

Freelance Writer (Jun 2019 – Present)

• Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification.

• Write, critique, review, edit, and proofread in several niches including health and fitness, B2B, medical, luxury, beauty, and FMCG.

• Compose, edit, and use SEO guidelines to increase traffic and engagement for various content types, including social media, newsletters, and blogs resulted in a 70% increase in site traffic, with an upward trend for Saudi Food Expo 2022

Adfactors PR (Mumbai)

Senior Account Executive (May 2018 – May 2019)

• Research industry-related topics and identify story pegs that can help garner media coverage for the client.

• Assist in various pitch presentations for clientele to expand the company's digital footprint, awareness, subscribers, and leads with experiential writing through online outlets with over 20,000 readerships.

• Deliver content for internal/external communication by implementing best practices and trends in social media marketing for Volvo India, ICICI Bank, Lupin increasing engagement rate over 30%

• Work closely with third-party vendors for delivery of different projects related to branding, marketing, and sales.

Freelance

Entrepreneur/Content Curator (Mumbai/Vadodara) (Jun 2016- Apr 2018)

• Set up a boutique including marketing, distribution, sales strategies, online advertising, public relations, and networking.

• Managed and curated digital marketing initiatives including proper usage of tags, title tags, keyword usage, and outbound, and inbound links; increased engagement and exposure by 50% within a year.

• Research, write, and curate ideas to help design strategies together with implementing brand guidelines, and corporate communication.

St Louis, Missouri adye6f@r.postjobfree.com

314-***-**** https://www.linkedin.com/in/salmacontentstrategist/ SALMA SHAIKH

Copywriter/Content Strategist

WizSpk Communications (Mumbai)

Account Manager (Oct 2015 – Jun 2016)

• Spearhead the design and dissemination of promotional social media posts and newsletters to induce interest and awareness of upcoming events for BPCL, Macau Tourism, and APEDA

• Develop brand awareness, content, and social media marketing strategies generating inbound traffic and cultivating leads and sales for national and international events including IIFA and GiMA; increased engagement and exposure by 100%

• Edit and proofread content to ensure proper grammar, quality, creativity, and consistency across social media platforms for over 50 posts.

• Manage service/ product communication across the organization including creating excitement around new product/feature launches, channeling product feedback, and managing issue resolution.

• Collaborate with other departments to manage reputation, identify key players to achieve sales, footfalls, and consumer engagement on digital platforms, driving 30% in sales in two months. Gozoop (Mumbai)

Senior Account Executive (Jul 2014 – Oct 2015)

• Successfully develop messages on behalf of corporate management, blueprint, and editorial process based on client’s goals, demographics, and brand identity.

• Analysis and optimization of content based on the success of content versus objectives and client feedback.

• Provide literary and strategic insight for marketing and internal communications to create informative content basis ideation sessions with clients ranging from branding to social media campaigns.

• Create comprehensive account plans and strategic project opportunities monthly to acquire new business, increasing positive sentiment to 45%.

Cosmos Creative (Mumbai)

Account Executive (Aug 2012 – Jun 2014)

• Curate with a variety of clients based in the Middle East, creating web content, blogs, marketing communications, feature articles, press releases, and white papers.

• Write marketing content and advertising copy that served clientele for branding, taglines, headlines, titles, and design concepts.

Alfa Overseas (Mumbai)

Senior Content Writer (Aug 2011 – Aug 2012)

• Research, write, and edit 20-30 unique content monthly for businesses across U.S., UK, AU, and UAE within the real estate, finance, health care, FMCG, and luxury industries.

• Create content, copy, and messaging in a variety of styles, voices, and tones to represent different target audiences, product categories, and enterprises.

• Wrote, edited, and proofread eBook (Difficult People Made Easy) for Eleanor Shakiba Education

St Andrews, Mumbai University Apr 2008 – Apr 2011

Bachelor of Mass Media (Journalism)

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