Steve Berman

480-***-**** adye5r@r.postjobfree.com Phoenix, AZ

PROFESSIONAL SUMMARY

After decades of experience within the digital media deal-making field, I am trained and skilled in a wide range of positions. Publishing, advertising, demand generation, leadgen setup, and media buying strategy and execution are just a few of my previous roles’ focus within the field. I am a driven, motivated individual that believes in the importance of taking pride in all forms of work, as well as keeping an open-mind in order to constantly learn and adapt. Over the last 17 years I’ve gathered significant experience in digital marketing leadership roles, and successfully run teams of all shapes and sizes. These experiences have led to me not only being familiar with all aspects of campaign management, creation, and optimization, but a deep familiarity and comfortability with Javascript, SQL, and other relevant subjects. This diverse and deep experience in all parts of demand generation and digital marketing has me ready and confident in my ability to bring success and results to my next role. FULL-TIME WORK EXPERIENCE

AdOutreach, October 2020 - February 2023 Head of Media Buying Austin, TX

Responsible for decision-making and overseeing/organizing the team of multi-channel (omnipresent) junior and senior media buyers across the company, operating on Google Ads, Facebook, LinkedIn, TikTok, Snapchat, AdRoll, and Reddit.

Crucial part of strategizing within the executive team and ensuring that operations were as efficient as possible.

Improved existing multi-channel “omnipresent” demand generation funnel and its 3 separate targeting

“temperatures,” (cold/warm/hot), boosting daily qualified leads from ~150/day to ~300 per day, along with a 300% decrease in approved client application cost.

Specialized in Google Ads, primarily YouTube, as well as funnel creation, landing page design, and CRM relation to marketing efforts and subsequent attribution models. FilmOn TV, September 2016 - August 2020 Director of Digital Marketing, Beverly Hills, CA

Responsible for directing and overseeing user acquisition and immediate audience expansion.

Responsible for the purchasing of traffic and auditing page layouts for increased speed and profitability, as well as building and merging highly efficient reporting systems on all activities related to their efforts.

Generated $250k of net profit by the end of 2016, as well as over $1 million of net profit by August 2017.

Averaged 150% net ROI during my term of employment at FilmOnTV. Obsev Media Studio, January 2019 - December 2019 Sr. Native Media Buyer, Hollywood, CA

Responsible for planning and executing native media buys on the Taboola, Outbrain, RevContent, and Nativo ad platforms, including frequent A/B testing of copy, headlines, landing pages, and image choice.

Successfully took an overall break-even ad spend of $500-$1k daily and scaled it to peaks as high as $2-5k gross revenue within a few months, including periods with extremely high bursts of revenue via content arbitrage. RhythmOne (Formerly AdOn/Blinkx), August 2012 - March 2016 Senior Business Development Director, Tempe, AZ

Responsible for handling all tax and contractual obligations when setting up daily traffic buys on gross/net terms, and facilitated all payments and implementation requirements to the publisher base of over 100 companies at its peak. (IOs, Publisher/Advertiser Agreements, TCs, etc).

Identified and negotiated deals with numerous previously unknown world-class publisher sources with near-unlimited volume, fulfilling our overall advertiser demand, generating maximum value for the company. These new publisher boosted R1’s CPC gross revenue from $80k/day to nearly $500k/day at its peak. CBS Interactive, August 2011 - January 2012 Mobile Operations Associate, Hollywood, CA

Managed a multi-million dollar mobile ad operation relationships, largely with agencies and entertainment clients/national brands, with reporting on a weekly basis using CRMs and data pulls from DART ad-server.

Tested, launched, and ensured even trafficking on all mobile ad units across multiple CBSi Apps and inventory types. (iOS, Android, App, etc).

OVGuide.com October 2008 - August 2011 Director of Advertising Operations, Los Angeles, CA

Set up an OpenX ad serving system and implemented all JS tags and zones sitewide, while creating a universal labeling system to clarify which areas were earning higher/lower CPM.

Handled all discussions, contracts, payment interactions, and negotiations with ad networks and programmatic providers, to ensure that 100% of inventory was filled with paid ads of the proper size and category.

Responsible for a significant improvement in the site’s overall revenue, due to daily optimizations. CONTRACT WORK EXPERIENCE

Marketerhire/Franchise Empire, February 2023 - May 2023 Contract Head of Media Buying - Temp

Responsible for coming up with complete overall demand generation strategy, including budgeting, strategy, targeting methods, audiences, demographics, which were then executed on and delivered as promised.

Created an successful 3 temperature funnel yielding a 2.5x spike in daily qualified leads, costing an average of

$12-13 on an expected KPI of $35.

BusinessRocket, February 2021 - March 2023 Contract PPC Marketing Specialist

Responsible for managing the daily ad spend and performance of Google Search Ads, as well as campaign optimization and improvement as new and more complete data came in.

Created custom audiences and improved targeting options/keyword lists, and created new campaigns with improved bid strategies and overall configuration. Hostfully, February 2022 - November 2022 Contract Marketing Attribution Specialist

Responsible for reviewing all paid marketing efforts across all channels (Google, Facebook, Email, Social Media, Influencer, Print Media) and creating a coherent reporting and labeling system showing which channels were providing what leads, revenue, and ROI.

Utilized Segmetrics reporting (Ad Platform Data combined with CRM data) to consult on and advise Hostfully’s demand generation strategy, with a specific focus on lead quality and multi-channel ROAS data.

Created a series of new internal reporting dashboards that showed extremely accurate attribution and ROAS data on all active channels, both at macro and micro levels, to allow anyone in the company to easily understand the current state of any given channel, campaign, or platform, and see its progressive history over time. Karate Combat, January 2018 - June 2018 Contract Media Strategist, Los Angeles, CA

Responsible for creating a new, cohesive media buying and marketing strategy in promotion of Karate Combat in general, along with their specific PPV events, across multiple mediums.

Created SOPs regarding the intent and process behind the executed strategy. EDUCATION

Brophy College Preparatory Graduated 2003 General Studies/Psychology Phoenix, AZ

Attended and studied for a four-year term between the years of 1999 and 2003. CERTIFICATIONS, SKILLS & INTERESTS

Certifications: Lead Sales Training Facilitator (MCI); OpenX/DART/AdTechUS/Excel; CRM Mastery

(Salesforce, Hubspot, GoHighLevel)

Skills: Analytics; digital marketing; demand generation, media buying; IT proficiency; leadership; campaign management/creation; pattern analysis; training; SQL/JS competency; ad operations; team leadership; effective management; training program creation/facilitation; sales; effective management training facilitation; custom audience planning; demographic planning; historical data review; SaaS leadgen; product marketing; asset design

Interests: Soccer; social media; movies; TV shows; Titanfall 2, YouTube, drums