Public Relations Financial Services

*

A.E. LA CROIX

adye4t@r.postjobfree.com ***-***-xxxx https://www.linkedin.com/in/abigaillac New York, N.Y. EXPERIENCED PUBLIC RELATIONS, CHIEF COMMUNICATIONS OFFICER/EXECUTIVE DIRECTOR

Account Management, Client Relations, Brand Reputation, Crisis Management, Communications Strategy & Execution High-performing and forward-thinking Corporate Communications, Public Relations, and Brand Strategy professional with a diverse background in financial services, fintech, health care, digital assets, cybersecurity, AI, higher learning institutions, law, nonprofits, and startups among other sectors serving the B2B and B2C communities thrive on exceeding challenges working in a fast-paced and results-driven environment. With significant expertise in developing and implementing impactful communications programs, strategies/tactics, brand awareness elevation, protection of clients’ reputations, leading key initiatives, and managing people, this practitioner has been instrumental in leveraging best practices to streamline and improve processes. Accomplished in leadership, development, relationship-building, and collaborating with all employees and stakeholders organization-wide, this expert works robustly to achieve integrity and economic prosperity for clients. TECHNICAL PROFICIENCY:

Cision, MS Office, Teams, Zoom, Microsoft 365, WebEx, CRM, Adobe, Gorkana, MymediaInfo, Keynote, Big Time, and Westlaw Next. SPECIALTY IN CORE PRACTICE AREAS:

• Team Management

• KPI Measurement/Evaluation

• Engagement

• Press Releases/Product Launches

• Internal/External Communications

• Media Relations

• AP Style PR/Storytelling

• Content Creation

• Issues & Crisis Management

• Budgeting/Analysis

• Marketing

• Project Management

• Awareness & Branding

• Investor Relations

• Business Development

PROFESSIONAL EXPERIENCE

AL STRATEGIC MEDIA, New York, N.Y.

Chief Communications Officer 2018-2023

• Collaborate with legal and compliance departments to effectively manage a portfolio of cryptocurrency clients

• Maximize client value via integrated communications campaigns – traditional, social, digital media, and top-tier news

• Adept at distilling technical and complex material into clear, concise, impactful, and action-oriented communications

• Own and manage the press release process from conception to distribution

• Promote customer-centricity that ensures a strong focus on great customer experiences and brand loyalty maintenance PR AGENCIES

Public Relations & Corporate Communications Consultant 2015-2017

• Approval from TED Talks for beauty and personal care marketer, Nerium, to give a presentation

• Built strong relationships with C-suite personnel and served as a trusted advisor on executive communications, corporate governance, employee engagement, mergers and acquisitions, marketing strategies and approaches

• Enhanced thought leadership through proactive outreach and operational alignment of executive expertise

• Agile at managing competing priorities/ambiguities for global B2B and B2C clients, and balancing strategy with superior execution

• Proactively monitored, identified, and submitted CPG, B2B, fintech, and digital marketing clients for awards A.E. La Croix

2

GREENER COUNTY CONSTRUCTION, New York, N.Y.

PR & Corporate Communications Executive Director 2011-2014

• Won the confidence of the company’s C-suite executives to serve as a trusted communications advisor on best practices

• Increased GCC’s visibility in the real estate sector which led to $2 million in seed funding from a confidential source

• Abated corporate reputational risks and protected the company’s brand credibility

• Achieved positive outcomes from the development and implementation of multidimensional organizational programs ROYAL INSTITUTION OF CHARTERED SURVEYORS – RICS, New York, N.Y. Communications Manager (My stint here was short due to a company-wide reorganization.) 2010-2011

• Attained U.S. government recognition for cost estimators as trusted experts in the real estate and construction sectors

• Slashed PR budget by 50 percent through successful negotiation with vendors, while enhancing services

• Amplified the company’s reputation and sustainability profile through an online radio audience of 70,000 stakeholders

• Authentically built trusted relationships, collaborated across teams and matrixed businesses to drive corporate objectives

• Favorably resolved matters pertaining to members, client conflicts, and concerns PUBLIC RELATIONS/COMMUNICATIONS FREELANCER, NEW YORK, N.Y. Subcontractor for PR/Financial Communications Agencies 2009-2010

• Coached, mentored, and built a strong global team of communications specialists

• Built a critical understanding of clients’ industries, businesses, audiences, and needs to align strategy with objectives

• Displayed superlative leadership and management of comprehensive strategic communications and media relations campaigns to advance organizations’ mission, vision, values, and goals

• Fostered strong relationships across the global landscape and nurtured those connections with reporters, editors, analysts, opinion leaders, producers, and influencers

• Demonstrated a track record of building and landing feature and trend stories that enhanced credibility and thought leadership for brands and executives

ANREDER & COMPANY, New York, N.Y.

Vice President of Public Relations (I was downsized due to the Great Recession.) 2008-2009

• Publicized Morgan Joseph’s launch of the first financial services Special Purpose Acquisition Company (SPAC)

• Secured top-tier news placements in WSJ, NYT, CNBC, FT, Bloomberg, Reuters, The Economist, and financial trade media

• Resolved crises for financial services, CPG, and pharma clients by flipping the issues to sustainable leadership positions

• Spearheaded shareholder activism and governance forums and guided clients on best practice approaches

• Procured executive thought leadership on myriad prominent platforms at seminars, conferences, and trade shows

• Maximized new business growth through upselling of products and services

• Leveraged New York Financial Writers’ Association (NYFWA) membership, superior media relations, and understanding of financial media operations to achieve effective outcomes Master of Professional Studies (Top 1%): The George Washington University – Graduate School of Political Management Washington, D.C.

Major: Strategic Public Relations

Bachelor of Arts (Cum Laude): Long Island University – School of Media Arts Brooklyn, N.Y.

Major: Communications

Minor: Journalism

A.E. La Croix

EDUCATION & CREDENTIALS

Contact this candidate