Abhinav Mehra

MULTIFACETED EXPERTISE: HUMAN RESOURCE MANAGEMENT MARKETING

Waterloo, Canada adydxc@r.postjobfree.com 226-***-**** https://www.linkedin.com/in/abhinav- mehra-1a67a0244/

Professional Profile

Results-focused and driven HR Assistant and marketing professional with a year of experience undertaking a variety of HR administrative duties, and assisting with the development and execution of marketing plans. Track record in facilitating daily HR functions, including maintaining employee records, supporting the talent sourcing, acquisition, and recruitment process, and maintaining a keen focus on growing the talent pipeline and improving sourcing tactics. Proven capacity to research and identify client requirements, habits, and trends, brainstorm and develop ideas for creative marketing and brand awareness campaigns, and leverage various media to reach the target audience. Competencies

Talent Sourcing & Onboarding New Employee Orientation HR Policies & Procedures Employment Law Staffing & Retention Performance Management Staff Training & Development Payroll & Benefits Administration Channel Marketing Competitive Trends Analysis Brand Development Market Research Consumer Behavior Analysis Traditional Advertising

IT SKILLS: SEO Google Analytics Adobe Microsoft Teams Office 365 Microsoft Word & Excel Career Summary

HR Assistant 11/2022 – Present

ÀLA.HAUSSE, Toronto, Canada

KEY HIGHLIGHTS

• Provide crucial support in the recruitment process, including screening, phone interviews, reference checks, orientation sessions, and hiring schedules development to amplify efficiency

• Aid with marketing functions, including employer branding on social media and training programs/recruitment marketing to attract the best talents

• Amplify productivity by handling employee service requests, performing health and safety procedure research, aiding in staff wellness communication, creating employee guidelines, and creating WFH guidelines post-COVID

• Improve performance management by researching and developing performance management strategies suitable for the team

• Enhance the new staff experience by establishing guidelines for a smooth onboarding, screening, and training process

• Fashion an assortment of efficient workflow collaboration systems and other ad-hocs, develop internal document sets, and provide consulting-level assistance for premeditated plans Digital Media Intern 10/2022 – 01/2023

Rituals for Recovery, Canada

KEY HIGHLIGHTS

• Utilized Canva to make planned content for social media platforms. Raised Instagram profile to 975 accounts and increased Impressions to 6,151 in 3 months Oct 2022 – Jan 2023 HR Coordinator (Internship) 01/2022 – 06/2022

Taj Mahal Marbles Trading LLC

KEY HIGHLIGHTS

• Revamped the records management function by implementing new processes and procedures that ensured the security and confidentiality of employee records (contracts, performance assessments, benefits, etc.)

• Partnered with the HR director and manager in formulating new HR policies that optimized departmental efficiency

• Performed various administrative duties, including interviews and new staff orientation, creating job adverts, interview questionnaires, reference checks, and job offers, heightening managers and supervisors’ performance

• Maintained up-to-date records of staff sick leaves, vacation leaves, and overtime, ensuring managers had access to accurate information on the HRIS

• Identified top talents by leveraging the ATS software in screening resumes, slashing the resume screening time by half

HR Assistant (Internship) 08/2022 – 11/2022

GaoTek, Waterloo, Canada

KEY HIGHLIGHTS

• Assisted the HR manager with sourcing and attracting top-performing candidates. Hired 15 candidates by posting jobs on LinkedIn, Glassdoor, and Indeed, as well as guiding the candidates throughout the onboarding process

• Elevated from HR assistant to assistant team leader. Partnered with a committee of 7 in analysing and providing feedback on resumes, assisting with interviewing candidates, and ensuring adherence to HR policies

• Implemented HR best practices in candidate sourcing and hiring, ensuring diversity and inclusion at the workplace Marketing Intern 01/2021 – 05/2021

The Caring Hand Foundation, Waterloo, Canada

KEY HIGHLIGHTS

• Secured the foundation’s brand presence by utilizing SEO, Google Analytics, and various social media platforms

• Designed marketing plans and presentations as well as managed websites, blogs, and social media platforms. Grew the foundation's Instagram followers by 16%

• Identified market trends through data analysis and market research, supporting the creation of strategies that directly impacted long-term profitability

• Developed captivating adverts by utilizing Adobe and Canva in creating graphic designs, attracting target audiences Additional Experience

Waterloo Recreation Ambassador

University of Waterloo

Fundraising Coordinator

Suvidha Foundation, Waterloo, Canada

• Raised 30,553 Indian Rupees (500 CAD) in 2 months Proctor

University of Waterloo

Education

Honours Liberal Studies Psychology 2023

University of Waterloo, Canada

PROFESSIONAL DEVELOPMENT

• Inbound, HubSpot Academy

• Digital Marketing

• SEO, HubSpot Academy

• Google Analytics

• HR foundations

• Inclusive Leadership

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