Santilla M. Victorian

adycpv@r.postjobfree.com • LinkedIn Profile URL

https://santillavictorian.net/ • Spring, Texas 77379 • 504-***-****

Marketing Profile

A creative and extremely adaptable leader with a passion for developing effective marketing/advertising programs, boosting various brands, and scaling up market value to deliver measurable and revenue-generating outcomes.

Accomplished, growth-focused, and mission-driven Marketing professional; offering substantial experience in developing and directing marketing strategies for new market penetration, revitalizing existing markets, growing brands, boosting sales, and increasing lead acquisitions. Remarkable background in implementing branding initiatives and organizing scalable marketing campaigns/events. Technically proficient in Microsoft Office, Adobe Creative Suite, and Google Analytics.

Areas of Expertise

•Marketing Operations Management

•Digital & Google Analytics

•CRM

•Event Management & Trade Shows

•Copywriting

•Product A/B Testing

•E-mail & SMS Lead Nurturing

•Content Creation & Campaigns

•Lead & Demand Generation

•Brand Management & Positioning

•PR, Paid Media, SEO

•Team Building & Development

•Client Acquisition & Retention

•Market Trends Analysis

•Customer Service

Career Experience

Triada Health, Houston, Texas 2021 – 2023

Marketing Director

Steered the full spectrum of operations associated with management of marketing such as supervising department and providing guidance/feedback to other marketing professionals while working with B2B, B2C, and unions. Collaborate with business team to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products, internally/externally.

Key Accomplishments:

●Established and deployed Email campaign strategies while leading social media strategies for 3 lines of business.

●Revamped company digital marketing campaigns, emails campaign, website to enhance brand awareness.

●Directed company's branding, marketing, and CSR efforts across all channels (traditional, digital, internal, and executive).

●Contributed to corporate growth, enhancing the company's public image, and taking the helm of the business's communications, marketing, and social impact efforts.

Pan-American Life Insurance Group, New Orleans, LA 2014 – 2021

Marketing Manager

Conducted market research, understood the trends and customer preferences, created marketing strategy and budgets, oversaw creation of marketing materials and content, and performed all other relevant tasks essential for increasing the business's sales. Managed budget for U.S. Group Marketing department. Planned and executed all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. Oversaw internal marketing team, provided strategic direction, and improved corporate communications.

Key Accomplishments:

●Acted as a liaison between the company and contracted agency partners, making vendor communications.

●Spearheaded various marketing projects for large-scale marketing campaigns from inception to completion.

●Promoted and enhanced a positive corporate image and brand identity and played a pivotal role in increasing sales.

●Served as Marketing Communications strategist for developing and editing content, branding, B2B, and internal/external communications.

●Implemented marketing and lead-generating strategies, constantly adjusting marketing plans as required to achieve objectives and ensuring compliance with government regulations.

Education

Twelve C.E.U credits in Special Event Marketing & Management

University of New Orleans

Bachelor of Arts in Communications

University of New Orleans, New Orleans, LA

Certification

Google Analytics Certified (Advanced)

Hoot Suite Social Marketing Certification

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