Atlanta, GA (Marietta)

Cell: 314-***-**** Email: adyb8o@r.postjobfree.com

Portfolio: https://jackiefogas.contently.com LinkedIn: www.linkedin.com/in/jackiefogas

Employee Communications, Talent Attraction, Employer Branding

Editing & Copywriting

Storytelling

Content Planning

Relationship Management

Screening & Interviewing

Process Improvement

Degree

BA Journalism & Mass Communication (Samford University)

Technologies

CRM (Salsa, Salesforce), ATS (Jobvite, SmartRecruiters), and CMS (WordPress, Square) systems; LinkedIn Recruiter, Marketing automation (Mailchimp, Poppulo, Constant Contact), Microsoft Office, G Suite, Slack, InDesign, Canva, Simpplr (intranet), Survey Monkey, Squarespace (blog)

Familiar: SmartSheet, Jira, Aha, Sprinklr (employee advocacy)

Industries

Publishing/Magazine, Recruiting, Corporate, Agency, Start-up, Nonprofit, Small Business, Higher Education, Freelance, Direct Sales, Accounting, SaaS, Financial Services

CAREER OVERVIEW

Global Employer Brand Copywriter (Contract) MetLife (Atlanta, GA - REMOTE) 2022–Present

{Financial Services Focus: insurance and employee benefits}

Support launch of the talent brand function and activation of the EVP through copywriting and editing projects (e.g., writing weekly recruiter enablement emails, team sell messaging, employee spotlight blogs and promotion copy, job postings, job description templates, recruiting process email templates, etc.). Partner with stakeholders to produce and track EB content. Support implementation of Avature (careers site, blog, ATS, CRM) and pilot and launch of employee advocacy tool.

Sr. Communications Specialist, Strategic Comms. (Contract) UKG (Atlanta, GA - REMOTE) 2020 – 2022

{SaaS provider Focus: human capital management}

Previous Roles: Customer Success Coordinator, Senior Customer Communications Specialist

Owned and assisted with developing internal communications including emails, articles, newsletters, blogs, and other business communications to support Global Services and the Global Employee Communications team. Crafted and shared leadership messages, org updates, and culture stories.

Community Committee (Volunteer) Talent Brand Alliance 2019 – Present

{Practitioner-led forum Focus: employer branding} Previous: Marketing and Events Ambassador

Editor & Writer; Recruiter; Employer Branding Freelance 2014 – Present

Work with companies to support EB, communications, HR, and development efforts. Projects include marketing consulting as well as editing and writing print and digital content (emails, blog posts, articles, website content, annual reports, handbooks, manuals, etc.).

Recruitment Marketing Strategist with Manhattan Associates (3 months 2022)

Senior Recruiter with Forrest Johnson Recruiting (9 months 2019)

Associate Executive Recruiter with Parker Blake (6 months 2018-19)

Talent Acquisition Specialist CapinCrouse (Atlanta, GA - REMOTE) 2017 – 2018

{National full-service CPA firm Focus: auditing}

Established US infrastructure for donor-centered fundraising. Researched and assisted with CRM implementation.

Acted as an agency recruiter for 10 of company’s NPO clients. Consulted with hiring managers and generated screening questions. Posted jobs on traditional and nontraditional sites, sought referrals through internal and external networks, conducted interviews, and presented candidates.

Represented firm at college events. Collaborated with one recruiter to hire 15–18 summer interns.

Managed talent team social media accounts: Facebook, LinkedIn; launched Instagram account.

Interviewed 10 employees for recruiting videos for use on social media and careers site.

Planned quarterly email series to nurture leads from events. Designed, wrote, and launched campaign.

Discovered underutilized features of ATS and led initiatives to engage talent community, increase passive candidates, identify and communicate with top talent, and create a pipeline.

Taught CPE Course: “Improving Your Writing Skills.”

Director of Development Rayo de Sol (Matagalpa, Nicaragua/ Atlanta, GA - REMOTE) 2016 – 2017

{Nonprofit Focus: Community development work with children and families}

Nurtured relationships with 100+ donors through meetings, phone calls, emails, and notes.

Established US infrastructure for donor-centered fundraising. Researched and assisted with implementation of CRM database to track donor acquisition, engagement, and retention metrics.

Used storytelling across channels to recruit new donors and increase engagement with supporters.

Wrote 4-minute video script for new annual event executed within 7 weeks of hire.

Strategized ways to increase leads/ potential donors and provided framework for growing referrals from current donor networks. Increased revenue through gaining additional monthly partners.

Created email campaigns and social media posts for $40,000 rain harvesting tank fundraiser.

Recruited, prepped, and led team of 13 (donors and potential donors) on working trip to Nicaragua.

Planned and executed regular communications including print and digital content including fundraising collateral and posts as well as impact stories annual report.

Assistant Director of Donor Relations Covenant Seminary (St. Louis, MO) 2005 – 2014

{Graduate school Focus: training ministry leaders}

Previous role: Senior Copy Editor & Special Projects Coordinator (6 years)

Strategized with team about approaches and messages to increase donor acquisition and retention (including direct mail and social media campaigns) as well as enhance relationships with donors.

Managed Covenant, a 30–50 page quarterly magazine. Created editorial calendars, co-planned lineups, worked across departments to generate content, identified freelancers and negotiated rates, curated photos, wrote stories, collaborated with graphic designer, and fact checked and edited all content.

Assistant Copy Editor Southern Living Magazine / Time Inc. (Birmingham, AL) 1998 – 2005

{National lifestyle magazine Readership: 2.6 million Focus: Homes, Foods, Gardens, Travel}

Previous Roles: Photo Assistant (2 years) Copy Assistant (3 years)

Wrote travel and feature stories for Southern Living and its Special Interest Publications (SIPs).

Ensured accuracy of and copy edited 15-20+ articles a month and worked with team of 12 to proofread entire magazine and multiple SIPs each month.

ADDITIONAL EDUCATION & DEVELOPMENT

Certificate

Fundamentals of Digital Marketing, Social Media, and E-Commerce

edX: The Wharton School, University of Pennsylvania 2018

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