Marketing Manager
Resume:
Deann L. Sanders
Bethesda, MD ***17
**************@*****.***
HIGHLIGHTS
• More than 20 years of experience in direct marketing; business-to-business, business-to-consumer and business-to- government
• Software proficiencies: Marketo, Salesforce, Pardot, Asana, RealMagnet, WordPress, Canva, U Follow Up, Dreamweaver, CMSX, Adobe Acrobat, MailChimp, Constant Contact, SharePoint and Hootsuite (Wavve, Scribie, and Castos for podcasts), Microsoft Excel, Word and Powerpoint
• Extensive written and oral communications background
• Exceptional project management and organizational skills
• Executing and promoting podcasts across multiple platforms PROFESSIONAL EXPERIENCE
12/14-Present Naylor Association Solutions, McLean, VA Client Marketing & PR Manager
• Responsible for developing and implementing online marketing and communication strategies to promote products and services driving traffic to clients’ career centers, events and websites.
• Provide marketing support to Director of Sales, 40 Sales Representatives, Business Development, Corporate and Product Marketing Management team for all clients.
• Develop messaging and materials, manage lists, schedule implementations through marketing automation platforms, and track results for multiple campaigns at once.
• Set and manage the content marketing strategy for all email campaigns including monthly themes, A/B split tests and lead generation.
• Collaborate with Corporate Marketing to utilize all web-based media, such as providing content for blogs, press releases and updating relevant social media accounts (Twitter, LinkedIn and Facebook) to drive website traffic.
• Project Manager and cross-functional liaison with Sales, Event Marketing, Business Development and Product Marketing Management.
• Develop marketing collateral tools, such as brochures, fliers, presentation decks, banner ads and other promotional materials to support Sales staff across multiple departments.
• Work with Business Development to provide thought leadership and customer success stories promoting subject matter experts, new products and services.
• Create and communicate monthly email campaign reporting to clients that detail sales, lead activity, market feedback from Sales team and any other relevant information.
• Marketing support to Vice President of Sales including email drip campaigns, creating marketing collateral, booth set up and follow up for 25+ events annually.
4/12-12/14 Piccard Companies, Rockville, MD
Marketing/Administrative Manager
• Responsible for all marketing and administrative activities for commercial and residential real estate builder.
• Update all marketing content on News portion of website, blog, Facebook and Twitter pages.
• Sent monthly E-Newsletters for prospects, current homeowners and commercial tenants
• Create surveys through Survey Monkey to reflect customer satisfaction to use on future marketing materials.
• Compose press releases and e-blasts to local newspaper outlets, current homeowners, commercial tenants as well as prospects.
• Update website of all current news events and capturing web prospect leads.
• Initiate a live chat support system which monitors customers visits as well as interaction with the sales force.
• Work with Customer Service Manager to promote and set up all commercial and residential marketing events for over 10 properties.
• Work with on-site Sales Managers regarding all advertising and loyalty program efforts for residential and commercial sites including events, implementing a QR Code system for all models, and welcome gifts to new residents/tenants.
• Responsible for maintaining all new leases for commercial properties.
• Set up, maintain and monitor Google Ad Words for 6 commercial property sites.
• Partner with various charities such as, Autism Speaks, Susan G. Komen and Safe Haven of Delaware with a “Give Back” program to sponsor these organizations.
9/08-4/12 Visions Home Theater, Rockville, MD
Marketing Manager
• Responsible for marketing and administrative functions for small company in the home theater industry.
• Created all marketing collateral and white papers for Visions Home Theater.
• Managed all communications for RFP and client requests.
• Developed all business development efforts including, marketing materials for all client presentations, ensuring all branding was consistent, as well as responses to RFP’s.
• Developed and implemented a marketing plan with CEO and other departments to promote Visions Home Theater through direct marketing efforts, promotions, advertising, and trade shows.
• Attended industry related conferences and events to ensure position of Visions as a brand and follow up with potential customers.
• Management of affiliate marketing program.
Earlier career experience includes:
Account Executive, Matthews Media Group, Rockville, MD (9/03-3/04) Marketing Manager, HRdirect (formally G. Neil) Sunrise, FL, (5/99-6/01) Sales & Marketing Manager, Winfair Hospitality Management, Ft. Lauderdale, FL (4/98-4/99) Assistant Marketing Manager, TV Guide, Radnor, PA (5/96-1/98) Marketing Coordinator, CRC Press, Inc., Washington, DC, (4/95-4/96) EDUCATION
University of Maryland, College Park, MD
Bachelor of Science, Consumer Economics 1994
AFFILIATED ASSOCIATIONS
American Marketing Association, 1993-1994
Frontline Leadership Training, 2000
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