marketing

*

KARLINDA SASTRA

**** ***** ********* ******

Apt. 205

New Berlin, WI 53151

HP: 510-***-****

US Citizen

email:***********@*****.***

MARKET VALUE

Multiple Project Management

Creative branding, visual merchandising

Versatile characteristic traits

Flexible and adaptable to changing environments

Time Management

Maturity to problem solving, an effective worker

Meticulous, attention to details

High Emotional Intelligence

Good Writing skills

Strong Interpersonal skills

Team Player

Customer Service

PROFESSIONAL EXPERIENCE

2013-2016 Accompanied my husband to China as he was posted to work there, whole family was relocated. Relocated back to Singapore in October 2016.

Roche Singapore (Translational Medicinal Hub)

Hub Secretary – Contract Position (4/2012 to June 2013)

Provide personal assistant support to Global Head Academic Alliance and TM Hub Director

Liaison with travel agency on travel arrangements for everyone in the Hub

Provide hotel reservations for the Director and the Heads 2

Manage the calendars of the Heads in-charged of Preclinical and Imaging

Organize/manage meetings, VCs and TCs internally and with external customers on a global basis of different time zones

Raise purchase orders and keep track of delivery orders, assisting the Imaging team

Keep track of invoices and recouncile invoices on a monthly basis

Compile and maintain office filing system for records

Maintain inventory list inclusive of consumables and chemical

Take minutes for meetings

Assist in courier shipment to overseas offices

Co-ordinate with admins globally and locally for Joint Steering Committee meetings twice yearly

Take charge of purchasing of stationery and pantry supplies

Organize bi-monthly hub activities for team members

Maintain project updates by uploading on shareweb and touch point platforms

Undertake all other adhoc duties assigned

BEACON CONSULTING PTE LTD (Training, Research and

Consultancy Services)

Training Admin Executive cum PA to Director cum Project Manager ( 1/2011 to 2/2012)

Uphold 3 portfolios in the company: being the personal assistance to the director. Provided admin support to the training department and executed the role of a project manager, administering co-ordination duties between the company and the client for training needs.

Perform general administrative and secretarial duties including making travel & hotel arrangements, managing the google calendar for the Director

Assist in updating the Director’s schedule and assist in the preparation of powerpoint presentation slides

In charged of the company petty cash, office supplies purchasing, air- control and pantry housekeeping

Answering and screening phone calls, accompanying director to focus group discussions

Drafting of minutes for meetings

Execute production and printing of workbooks and packing of props for the training programme

Execute being the project manager responsible for co-ordination of logistic requirements and post-programme for training programme

Provide consolidation of feedback forms for post-programme review

Provide photo template for the client after the programme using adobe 3

photoshop

Consolidate training updates in power point slides for presentation during monthly meetings

THE BUSINESS COMPANY (PRIVATE) LIMITED (Publishing/ Consulting)

Temp Admin Asst cum PA to Managing Director (2/2010— 12/2010)

Performed the duties of a PA and an admin while the current PA was seconded to heading a project.

Perform clerical duties including taking charge of stationery supplies

Screening and answering enquiries for phone calls

Assist in drafting all emails, memos and letters

Update all meetings, activities in diaries

Assist in making travel arrangements, travel insurance

Raise invoices for billing purposes for vendors or third parties

Execute bank reconciliation for monthly bank statements

Keep track of petty cash claims for department

Raise payment vouchers for director’s expenses for reimbursement AROMATIC HOUSE DAY SPA

Marketing Executive (2004-2008)

Executed and take charge of the budget, marketing plans for the short- run and long-run marketing activities. Create platforms such as exhibitions, road shows, joint collaborations with corporate companies so as to generate leads and sales for the highly competitive spa environment.

In charged of the corporate marketing collaterals inclusive of above and below the line advertisements with close liaison and coordination with advertising agency for the brief, text, header, tagline and objectives.

Conduct events to recruit members through road shows and joint collaboration with third parties to drive membership base and increase sales with onsite products selling.

Create promotions for products and services on a bi-monthly basis and execute big promotions to tap on big holiday occasions.

Conduct events for in-house members such as cocktail parties and retreats with onstage performances and creating new service orientation platforms.

Monitor advertising patterns of competitors through their daily activities and to first hand try their new services. All these are consolidated through the generation of reports for management analysis and decision making.

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Work closely with web designer on web enhancement and visibility; consistently update latest promotions and information in the web.

Act as the public relations representative doing up press kit, press release, speeches and liaising with the media people. LIFESTYLE WORLD DOWNTOWN EAST, PASIR RIS

Marketing Communications Executive (1999-2003)

Provided high level of marketing projects for Downtown East and Escape Theme Park, addressing branding and promotion issues. The Downtown East and Escape Theme Park is one of the largest recreation lifestyle Club, supporting chalets, retail outlets, theme park and the clubhouses. Directly support the marketing department, managing and co-ordinating a broad spectrum of marketing and marketing communications activities.

Handled multiple major projects--Food Festival, Downtown East Official Ceremony, Escape Theme Park Christmas Promotion to ignite public awareness, visitation and usage.

Execute promotions for Pasir Ris Chalets and do special tie-ups with restaurants for big holiday occasions.

Work closely with in-house designers for all marketing collaterals and promotions.

Provide articles for the department’s monthly newsletters.

Act as the Downtown public relations representative for liaison with overseas counterparts (travel agents), TV media Co. for film production, external photography sessions for facility and live shots. TIMES THE BOOKSHOP, PLAZA SINGAPURA/SUNTEC CITY

Retail Executive cum Branch Manager 1995-1998

Provided operational and managerial support for up to 10 employees in the branch. Recipient of the best 'window visual display' among all Times Bookshop branches.

In charged of the outlet’s sales, operations, human resource, training, customer service, visual merchandising.

Prepared budget reports, filed and maintained important records for the tracking of best sellers and for the outlet’s profit and loss.

Provided excellent training to achieve quality customer service status quo.

Promoted to Branch Manager as a result of consistently exceeding the department manager’s expectations in terms of work quality, productivity and sales.

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EDUCATION

Postgraduate Diploma in Marketing, 1999-2000

Chartered Institute of Marketing/Thames Business School, Singapore

Bachelor of Science: Business Management, 1993-1994 San Francisco State University, CA.

G.P.A in Major 3.36/4.0

G.P.A Overall 3.26/4.0

Scholastic Achievement: Dean's List-3 semesters

College Business Courses,1990-1992

City College of San Francisco, CA.

G.P.A 3.48/4.0

Scholastic Achievement: Dean's List

'A' Level Certificate, 1987-1989

Dunearn Pre-University, Singapore

'O' Level Certificate, 1983-1986

Methodist Girls' School, Singapore

ACTIVITIES

Travelling, creative writing, swimming, bowling, photography.

Associate Member of Chartered Institute of Marketing & Singapore Institute of Management (SIM) since 2001 to 2005

Librarian at Dunearn Pre-University for up to 3 consecutive years.

Recipient of bronze award by Ministry of Education for swimming proficiency. Awarded the first prize for inter-class relay.

Member of the Maths & Science Society and Literature, Drama & Debate Society in Methodist Girls' School.

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