Marketing, Digital Marketing, SEO

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SASHIKA DILSHAN

Mobile: +1-709-***-****

Email: adyaih@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/sashika-dilshan/ Address: 4D, Kingsbridge Road, Saint John’s, NL

PROFESSIONAL SUMMARY

Highly skilled Marketing Professional with over 5 years of experience in the IT and FMCG industry, seeking a marketing position in Canada. Offering expertise in branding, digital marketing, and content creation, with a track record of increasing revenue, brand awareness, and lead generation. Strong analytical and strategic planning skills combined with a creative mindset.

WORK EXPERIENCE

Marketing Coordinator

Digital Transformation Center, Quebec, Canada (Remote- Volunteering) Marketing Strategy, Social Media Account Management, Content Marketing, SEO Marketing Manager

Knovik LLC, February/2021 – 2022 (Previously known as Insfra Technologies)

Increased product's online organic presence by 50% through SEO and strategic planning and multiplied digital revenue by more than 2X times.

Developed and executed marketing plans and strategies to meet objectives.

Created a content marketing strategy including pillar pages and clustering.

Collaborated with the graphic designer to develop the company portfolio.

Enhanced user experience by coordinating with the IT department and content developers.

Stayed updated with SEO trends and updates, analyzing market behaviors and trends. Senior Marketing Executive

Insfra Technologies, January/2017 – February/2021

Aligned product/app features with user satisfaction and experience in collaboration with the IT department.

Analyzed user behaviors and trends using Google Analytics, providing insightful reports for marketing decisions.

Designed and created info graphics, short videos, and social media post images.

Conducted keyword research and competitive analysis to increase organic traffic.

Wrote blogs to improve website visibility.

Management Trainee (Branding) – Reported to Director, Marketing Lucky Lanka Milk Processing PLC, Oct/2016 – Oct/2017

Developed strategies for brand positioning and implemented island wide. 2

CERTIFICATIONS

EDUCATION

SKILLS

Ensured the brand message was effectively conveyed through print design and promotional materials.

Prepared marketing proposals and brand plans, presenting them to senior management.

Coordinated with media and advertising agencies for television, radio, and newspaper campaigns.

Managed overall branding for Lucky Yoghurt range, Yoghurt drinks, Cheese, and Lucky Ice Cream.

Designed content outline for various advertising needs (Hoardings, Vehicle branding, leaflets, Scripts etc.) Customer Experience Associate

Dialog Axiata PLC, (Leading Telecommunication Company, Sri Lanka) March/2011 – July/2016

Provided exceptional customer service and support. Master of Business Administration (MBA) - Jan/2019 – Nov/2020 London Metropolitan University, UK

Post Graduate Diploma in Marketing (SLIM) - Dec/2013 – Dec/2015 Sri Lanka Institute of Marketing

Professional Skills: Marketing, Digital Marketing, Creativity, Strategic Planning, Analytical Skills, Research Skills Technical Skills: Google Analytics, CMS, Canva, SEO, Social Media, Content Writing, G Suite, SEMRush

HubSpot Content Marketing Certification

Google Certificate in Digital Marketing

Google Certificate in Google Analytics

Google Ad Search Certification

Brand and Consumer Psychology Master Class Certificate AWARDS & ESPECIAL ACHIEVEMENTS

Best Student –Island Rank #1- Post Graduate Diploma in Marketing (SLIM) Awarded for the best student for the subject of Strategic Marketing Planning (Gold Medalist) by Sri Lanka Institute of Marketing (SLIM)

Certificate of Appreciation for the Total Commitment to Customers Awarded with the Certificate of Appreciation for the best performance at Dialog Axiata, 2014 (Leading Telecommunication Service Provider)

Certificate of Appreciation for the Commitment to Task & Excellence Awarded with the Certificate of Appreciation by Dialog Axiata, 2014

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