Customer Service Data Entry

MARGARET A. HYNES

Pittsburgh, PA 152**-***-*** **38 (C)

*****@**********-**************.***

PROFILE

Resourceful marketing professional with more than 20 years of both business to business and consumer marketing experience. Strengths: Proven integrated marketing leader; highly successful in strategic planning and business development; medical marketing expertise; solid background in sales, customer service and e-business; international experience. Content development experience.

INTERESTED IN PART TIME, REMOTE OPPORTUNITIES.

PROFESSIONAL EXPERIENCE

Marketing Consultant, Pittsburgh, PA Current

Independent Consultant

Collaborated with clients to create and implement marketing strategies that drove market share and engaged target markets.

Marketing services, specializing in integrated marketing communications.

Content developer for client digital communications.

Content developer for CE courses (Transitions Optical and Younger Optical); university level accredited courses (Higher Ed Partners); as well as scripts for employee onboarding (GM).

Developed first consumer advertising strategy and market test for leading sleep apnea manufacturer, Respironics.

Led brand strategy and marketing plan development for South Side Travelers’ Rest (event and accommodations venue).

PPG INDUSTRIES, Pittsburgh, PA 2002-2003

E-Commerce Business Manager, Specialty Chemicals Group

Worked with divisional business units to migrate systems to corporate e-commerce platform.

Deployed e-commerce business processes (MS Suite) through division.

Developed e-business strategies for business units; aligned these plans with their overall strategies and minimized churn.

Key member of new business team for optical products.

PPG INDUSTRIES/TRANSITIONS OPTICAL, Pinellas Park, FL 1989-2002

Director, Marketing and Channel Development 1996-2002

Director of Marketing 1995-1996

Marketing Manager 1989-1994

Key member of small management team that launched a new venture in the prescription optical lens business in 1990; within 7 years, the company became the 4th largest optical company in the world with sales of $350 million.

Developed overall marketing, branding and sales support strategy, with a yearly budget of $30 million, and a staff of 15 professionals. Also opened international markets including Europe, Latin America and Australia.

Initiated clinical studies and publications to provide underpinning for product claims. Product retained 90% market share despite escalating competition.

Conceived and implemented consumer advertising strategy for new optical product. Year one resulted in a 43% sales increase, and a complete payback of advertising expenditure.

Provided R&D with timely market input to guide product development efforts. Major product launches in 1992, 1995, 1997 and 2000 all exceeded sales and profit goals.

Created innovation sales promotion strategy that built and protected market share, with distributors paying 80% of the cost—a savings of $1 million/year.

Built awareness of brand to 57% among target consumers in three years, at an average spend of $18 million/year (half the average spend for a national consumer campaign).

EDUCATION

MBA in Marketing; Bachelor of Arts in Journalism

University of Pittsburgh, Pittsburgh PA

SKILLS

Strategy and marketing plans development

Training—content development, virtual and in person presentation

Integrating strategies and messages across channels and markets

Management—budgets, people, major initiatives

Writing https://margaretahynes.writerfolio.com/writing/

Enthusiasm

Creativity

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