Product Marketing Social Media
Resume:
Contact
Education
Phone
adya2a@r.postjobfree.com
Priyanka Sinha
P r o d u c t M a r k e t i n g M a n a g e r
Bringing creativity and business together through product marketing - I am a strategic product marketing specialist looking to stimulate growth and help scale Tech companies I work closely with product teams and consumer teams to develop product proposition, drive Go- to-Market strategies and launch campaigns.
Simply put – I thrive when working in customer centric, fast-paced environments in which I can combine strategy, great leadership and creativity to deliver game-changing marketing initiatives Experience
Created value for our customers at every stage of the funnel resulting in 175% upsell Maintain cross-functional relationships across our Product, Customer Success, and Sales teams leading to better alignment and 130% target achievement Crafted go-to-market strategy, planning and execution for new product launches along with use-case centric decks that resulted in winning 7 customers from already established deployments of our competitors in Q1
Hands-on development and execution of ABM marketing campaigns Enable and work closely with Sales to meet/exceed sales goals through demand generation initiatives. Responsible for the pipeline. Developed product marketing collateral such as competitor decks, use case decks, pitch decks, product release news blurbs, demo sessions, blogs, webinars to communicate the value
As a core member of the GTM team, I led all major Product Marketing initiatives within FinIQ. I was responsible for supporting all Geographical & PnL leaders with the best messaging and positioning of our range of complex financial products. Manage a team of product marketers, designers and campaign managers to design and execute campaigns globally.
Conceptualize the GTM plan and strategy for new product features and spearhead its execution across marketing channels.
Worked as an active member to close deals with 2 clients in NA and 3 clients in Europe (each with around 4M USD portfolios)
In charge of sales enablement initiatives for all the complete sales team. Responsible for creation of product presentations, feature decks, product fact sheets, battle cards User manuals, win-loss analysis.
Spearhead the messaging and product positioning at all offline events including event collaterals, booth design, speaker presentations etc. with a strong focus on generating positive ROI.
Lead content marketing activities spanning across blogs, eBooks, whitepapers, guides etc. for demand generation.
Conducted customer marketing for Product adoption, product webinars, release newsletters, user group meetings, case studies, success stories. Repurposed a standard 2 hr demo session to various 2 min short demo sessions that increased our sales velocity by 7X
Product Marketing & Campaign Management
Product Marketing
2021-Present
2018-2021
MoEngage
FinIQ Pvt Ltd
Bloomberg Institute for Bloomberg Market Concepts
Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing Google Analytics Certified - Google
Social Media Certified - HubSpot Academy
Certifications
Symbiosis International University
St. Xavier's College
MBA (Marketing)
Economics Hons.
2016-2018
2013-2016
Salesforce
Product Marketing
Hubspot
English
Hindi
Expertise
Language
LinkedIn Profile
https://www.linkedin.com/in/pri
yanka-sinha-590b83152/
Google Analytics
Excel & Powerpoint
Content Creation
Paid Search
ABM (Demandbase)
Contact this candidate