Business Development Public Relations
Resume:
Ann K. Ashley
Davidsonville, MD
***********@*****.*** • 443-***-****
http://linkedin.com/in/ann-ashley-4986a1a
Strategic Planning, Business Development, Public Relations & Marketing Executive
Summary
Accomplished corporate executive with progressive experience defining and driving business and communication strategies. Proven track record of creating innovative marketing plans, business development initiatives, and promoting brand awareness. Drive profitability through business strategy, development, marketing, and media relations. Able to achieve long-lasting revenue gains, steer strategic visions, and align and execute public engagement stratagems. Adept at cultivating partnerships and building lasting relationships across business and public sectors, including executive level communications with government and community members.
Areas of Expertise
Brand Marketing
Digital Marketing
Strategic Planning
Community Engagement
Project Management
Public Relations
Media Relations
Advocacy
Consulting
Training & Development
Communications
Government Relations
Leadership
Business Development
Coaching & Mentoring
Professional Experience
Turtle Toes Productions, LLC, Annapolis, MD 2018 – Present Principal
Established and runs Production Company geared toward publishing, screenplay writing, with an umbrella reserved for music production. Formulated outline of an autobiography, wrote and edited. Created title, designed cover and oversaw publishing and production. Self-taught screenplay development and converted book to a screenplay upon request by William Morris Endeavors, and Reese Witherspoon.
• The book, Feigning Dead Turtle, (under pseudonym) was widely received by numerous publishing production companies.
• Screenplay currently under review and awaiting sales. Wright’s Neck Road, LLC, Centreville, MD 2014 – 2020 President, Land Development
Responsible for complete land Development Life Cycle from inception to final sale. Conducted perc testing, plat design, permitting review, and commissioner review. Procured land and set border parameters for clients. Coordinated with Department of Natural Resources, oversaw compliance with environmental regulations, and maintained sustainability on the property.
• Sold land property (initial value $80K) for $1.2M (Over $1 million profit). Sweet Briar College – Sweet Briar, VA 2014 – 2016
College Advocate
Hired as Advocate and board member of Sweet Briar Alumnae. Appointed to investigate funding, investments, and educational programs. Created Partnerships with state and local government agencies to improve transparency and salvage educational facilities and contributions. Collaborated with media to promote public relations, engage community, and raise awareness.
• Strategically devised and executed marketing campaign to rebuild the college’s reputation and educational offers yielding the highest student enrollment in history as of 2016.
• Facilitated roundtable meetings to analyze, review and implement adjustments to staff and university programs, effectually averting college closure.
• Strategically fundraised millions in aid to renovate the college campus and recuperate litigation costs. Page 2 3
Nexus EnergyHomes Inc., Stevensville, MD 2009 – 2013 Senior Vice President, Public Relations and Marketing Oversaw all aspects of architecting and developing the Net Zero Home concept. Worked with National Assoc. of Home Builders Research Center and Dept. of Energy to design and develop Net Zero Energy homes. Researched and designed geothermal and solar technology, and hurricane proof, Structurally Insulated Panels (SIP). Conceptualized COTS software for smart home systems that allowed homeowners to manage energy production and consumption. Served as Public Relations Representative and Executive Ambassador of Nexus EnergyHomes. Cultivated relationships with local community associations, government, and commercial organizations. Led corporate brand initiatives to convert home buyers to energy independent Net Zero living. Regulated all enterprise communications, press releases, collateral, internal announcements, partner announcements and corporate investor newsletters. Designed, wrote and supervised the implementation of the corporate web site, applied Search Engine Optimization, created private portal for stakeholders/investors. Created construction on-site signs to promote brand awareness in collaboration with realtors. Generated email blasts using Constant Contact. Led, trained and counseled the sales and regional realtor teams on education strategies for home buyers and the high-tech paradigm of emerald home construction. Collaborated with executive leadership, joint venture partners and supported vendors to facilitate home technology conversions.
• Developed urban townhomes in Philadelphia, Low Country homes in rural South Carolina as well as a HUD community in Frederick, MD, designated as Historical Preservation Committee approved.
• Promoted Nexus EnergyHomes to the International Builder Show and won recognition as “2012 Builder of the Year”.
• Educated Smart CEO Magazine on the capabilities and achievements of Nexus EnergyHomes and won inclusion in “The Fastest Emerging Technology Innovator” awards within first year of production.
• Informed and guided the office of Maryland Governor Martin O’Malley, who then issued a public proclamation that Nexus EnergyHomes was the Net-zero capable Energy Value Housing Award 2012 Builder of the Year.
• Promoted and strengthened long-standing, trusted business development relationships with government officials, clients and business partners.
• Designed and piloted advertising campaigns including radio, magazines, newspapers, videos and billboards, and received coverage from major publications such as USA Today, NY Times, and Washington Post, with Yahoo Homes story generating 1 Million impressions in one day.
• Secured a partnership with Ford Motor Company to install and operate EV (car charging) stations powered by Nexus solar installations.
Whitlock Infrastructure Solutions, Annapolis, MD 2004 – 2009 Vice President, Corporate Relations and Marketing
Directed corporate marketing and joint marketing initiatives for IT Services Management consulting company that provided HP Solutions. Planned and conducted seminars, executive events, virtual presentations, and campaigns. Drove strategy, creative development, design, planning and communications. Procured marketing development funds from technology partners. Originated and steered advertising campaigns including radio, magazines, and newspapers. Composed corporate communications including press releases, collateral, and internal announcements. Controlled lead generation and delivery for sales executives.
• Formed and expanded key relationships within the HP and Avnet business partner communities and third-party solutions provider communities.
• Persuaded partners to contribute $250K quarterly towards procurement of marketing.
• Played a key role in firm’s attainment of platinum certification standing as one of six platinum-certified firms worldwide; accepted formidable bid to study engineering, sit and pass comprehensive exam required for firm’s certification. eSavio Solutions, Annapolis, MD 1999 – 2004
Director, Marketing and Alliance Partner Programs
Piloted the Alliance Partner Program and marketing initiative during eSavio’s acquisition of Coleman, Martin, Bafford and Bender, prior to Paradigm Technology Partners’ acquisition of eSavio. Propelled strategy, creative development, media planning, direct response execution and web programs around channel partners. Facilitated employee recruiting and retention programs, created requirements analysis for customer relationship databases, and developed company proposals. Constructed annual corporate marketing initiatives during marketing program launches. Contrived comprehensive joint marketing plans and effectively positioned partner products and Paradigm’s value-added services to current and potential customers.
• Partnered with business development divisions to establish and strengthen new alliances.
• Fostered state and local affiliations including High-Tech Councils, Chamber of Commerce and State Governments. Page 3 3
Digex, Beltsville, MD 1997 – 1999
Site Engineer and Project Specialist
Served as the interdepartmental liaison to facilitate project management goals and completion. Designed and Developed firm’s online Sales Contract Tracking Tool (SCTT) and delivered tool’s training to sales and executive staff. Devised and managed pricing packages. Created training and education programs for sales departments. Performed business analysis and market trend research. Carried out sales support organization across business development, finance, site engineering, technical operations, and customer service departments.
• Recognized for exceptional contributions, progressively promoted from coordinator to engineer role. Education
Bachelor of Arts (BA), Liberal Arts, Anthropology
Sweet Briar College, Sweet Briar, Virginia
Coursework (Architecture, Theater, Arts)
Regents College, London, England
Professional Affiliations
Member, Chesapeake College Board of Advisors
Member, Center for Leadership in Environmental Education Member, Tech Council of Maryland and Queen Anne
Member, Frederick County
Member, Anne Arundel Chambers of Commerce
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