Profile
Planning and coordinating administrative procedures and systems and devising
ways to streamline processes. Recruiting and training personnel and allocating responsibilities and office space. Assessing staff performance and providing coaching and guidance to ensure maximum efficiency. Employment
Sales Administration Manager June 2022 – Present
Ferentini Tyre Corporation (Pvt) Ltd
Planned and coordinate sales administrative procedures and systems and devise ways to streamline processes.
Assess sales staff performance and provide coaching and guidance to ensure maximum efficiency.
Ensure the smooth and adequate flow of information within the sales division to facilitate other business operations.
Planning and presenting reports on customer progress, goals, and quarterly initiatives to share with management.
Sales Administration Manager Jan 2022 – June 2023
Diana Trading Company (Pvt) Ltd
Preparation of Primary & RD Targets & monitoring (Daily / Weekly / Monthly / Quarterly / Annually) and monthly sales requirements for production planning. Approve and monitor all sales orders after analyzing security limits distributor free issues/discounts vehicle allowance/balance stocks / blank cheques/expenses incentives market returns etc…
Monitor daily cash/credit collection for current orders & pending orders. Return cheques and overdue payments of distributors/direct dealers. Preparation and monitoring of the sales department’s KPIs for monthly quarterly biannually / annually.
Administration Manager – Consumer Sales Jul 2015 - Nov 2021 Nations Trust Bank PLC
Manage the Consumer Sales administration division and function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships.
Maintain & organize the office premises through high caliber supervision to keep up an attractive working environment.
Managing, Motivating, Guiding and Training all staff within the division. Train all relevant Staff to ensure awareness of all policies and procedures. Oversee the activities of the contracted security service, janitorial service and verify bills for payments to ensure that the requirements of the bank are met. Skills
Organization
Written & Verbal
Communication
Multitasking
Scheduling & Planning
Leadership
Administrative writing &
Reporting
piyasena-662575136
160/5/B Hulangamuwa Road,
Matale
21000 Matale Town
November 16th, 1979
Male
Sri Lankan
Married
Personal details
Anuradha Piyasena
Anuradha Piyasena
Dedicated and focused HR /
Administrator with 20+ Years of
Experience in Sales & Marketing.
Languages
Qualities
Self-aware and prioritize personal
development.
Focus on developing others.
Encourage strategic thinking,
innovation, and action.
Practice effective cross-cultural
communication
Sales Administration Manager May 2014 - Jun 2015
My Beverages Marketing (Pvt) Ltd
Manage the sales administration division and function, operational performance reporting, streamlining processes and systems wherever possible, and advising senior management on maximizing business relationships.
Responsible for managing the sales team revenue, expense controls, and promoting the organization’s presence.
Assist in the development of the annual target plan, specifically advising on: realistic forecasts for each product and territory (based on historical data, market trends, competitive activity, promotional strategy and sales effort), realistic costs of operating the sales promotion programme plans. Asst. Manager Sales Administration Oct 2006 - Apr 2014 Scan Products Division of C.W. Mackie PLC
Preparation of annual, quarterly, monthly primary/RD targets budgets, national/regional wise as per the direction given by the management for approval.
Manage Sales Admin Assistants for preparation of Field Sales Force incentive, special incentive, turnover incentive and expenses for approval, preparation Distributors’ Cheque Schedule by checking and reconciling. Maintaining Sales Reps Appointments & Resignations and finalizing the compensation benefits.
Carryout assignments of all types of sales analysis for management review. Administrative Executive Feb 2002 - Oct 2006
Watawala Plantations (Pvt) Ltd
Implement a Sales Monitoring System Software (SFA System) to all Distributors and analyzing the data.
Preparation of weekly sales monitoring reports, weekly expense statements, sales reports, updating expenditure, monthly payments, etc… Finalizing monthly sales forecast /production contract sheets and updating the sales graphs monthly and other pertaining documents etc... English
Hobbies
Music
Sports
Company Sales Representative Jul 2000 - Aug 2001
Lakmal Chemical (Pvt) Ltd
Sell a variety of chemicals to be used in different outlets especially to hardware outlets.
Monitor competition by gathering current marketplace information on pricing, products, new products, delivery schedules, merchandising techniques. Service existing accounts, obtains orders, and establishes new accounts by planning and organizing daily work schedule to call on existing or potential sales outlets and other trade factors.
Develop and grow the commercial relationships of assigned leading industrial customers while prospecting for new accounts to increase market penetration. Professional Achievements
Diana Trading Company (Pvt) Ltd
Developed and implemented Appointment Letters/JDs/KPIs/Performance Evaluations/development plans for sales staff and it led as a basis for interviewing candidates, orienting new employees and evaluating job performance. The development helped the organization to reach 12% sales growth. Nations Trust Bank PLC
Developed and implemented a series of process improvements within the bank’s consumer sales division leading to increased productivity and a reduction in administrative costs from reduced wastage and inefficiencies. Scan Products Division of C.W. Mackie PLC
Developed and introduced Sales Force Automation Systems to the distributors and it led to increased sales productivity and redistribution. Watawala Plantations (Pvt) Ltd
Implemented a Sales Force Automation (SFA System) for all Distributors and analyzed the data.
Education
Bachelor of Management Studies Honor December 2022
(Specialized in HRM)
Open University of Sri Lanka
Diploma in Management Aug 2015 - Oct 2018
Open University of Sri Lanka
Higher National Diploma in Human Resource
Management
National Institute of Business Management
Certificate course of Java Software
Development
School of Computing, University of Colombo
Certificate Course of Computer Hardware
Engineering
Raytronics Computer System (Pvt) Ltd.
Oct 2010 - Nov 2011
Nov 2005 - Feb 2006
Sports Achievement
Played Hockey at School Level/ Sports Club and participated in club tournaments.
Member of the Mercantile Division ‘E’ Cricket Team at C.W Mackie PLC & Captained 2012/13 Season.
References
Mr. Ashan Kannangara
Management Consultant, Colombo
Mr. Gamini Heraliyawala
Management Consultant, Colombo