I am very interested in the position you have listed online and I feel that the

qualifications you mention match my experience.

In my attached resume, you will see that for over the past 20+ years I have been a high- performing, results-driven marketing strategist building brand affinity through cohesive, diverse, and memorable content and experiences as well as a leader in creative ideation, execution, and project management.

Some of my key achievements in past roles include but are not limited to:

• Elevated brand awareness by 30% through a successful influencer marketing campaign, increasing social media followers by 50,000 within three months.

• Improved search engine rankings, resulting in a 40% increase in organic website traffic and higher visibility.

• Boosted website traffic by 50% through SEO optimizations and content marketing, resulting in increased lead generation.

• Implemented a comprehensive email segmentation strategy, leading to a 40% increase in open rates and a 20% increase in click-through rates. In my current role as a marketing leader, I work closely with the CEO to develop and execute comprehensive global marketing strategies. By continually refining our messaging and positioning, I have successfully increased brand awareness and generated significant growth opportunities. My hands-on approach enables me to actively contribute to all aspects of marketing, including content creation, campaign execution, and demand generation initiatives. By leveraging my expertise in various mediums such as digital marketing, email marketing, and social media, I have effectively engaged target audiences and captured leads.

I'd appreciate the chance to meet with you to discuss my professional successes and how I could be a vital part of your organization. You may reach me at the telephone number or e-mail address listed.

Thank you for your consideration. I look forward to speaking with you. To Whom it may concern,

Sincerely

Aimee Davis

AIMEE C.

DAVIS

999 W. Hamilton Ave. Apt 49 Marketing

Campbell, CA 95008

Contact

408-***-****

ady9no@r.postjobfree.com

linkedin.com/in/aimeechristinedavis

SENIOR MARKETING MANAGER WESTERN DIGITAL

Led end-to-end outbound brand strategies, driving the successful execution of 15+ product launches and campaigns for G-Technology, a Western Digital brand. Established valuable partnerships with industry leaders such as GoPro, Red Bull, Nikon, and Red Digital Cinema, while overseeing the brand ambassador program. Orchestrated high-impact marketing initiatives, including speaking engagements, appearances, and global corporate events, managing a multi-million-dollar budget and executing 25+ programs annually. Streamlined brand presence and logistics for a portfolio of 20 international trade shows, optimizing visibility and implementing strategic planning to ensure seamless execution.

High-performance, results-driven marketing strategist building brand affinity through cohesive, diverse, and memorable content and experiences. Conceive and deliver global programs across multiple platforms via team- oriented approach. Leader in creative ideation, execution, and project management.

BACHELOR’S IN MARKETING

San Jose State University

2001 - 2004

BUSINESS MARKETING / FASHION

DESIGN

West Valley Community College

1998 - 2001

Strategic Brand Development

Marketing Communications

Strategic Planning

Inbound & Outbound Marketing

Event Management

Global Programs

Channel Marketing

Strategic Partnerships

408-***-****

ady9no@r.postjobfree.com

999 W. Hamilton Ave. Apt 49

Campbell, CA 95008

A IMEE C.

DAVIS

Marketing

Contact

MARKETING CONSULTANT SELF

Providing guidance to a variety of high tech and media and entertainment clients - including NetApp, McAfee, ProGrade Digital and Synopsys - by implementing impactful campaigns, launching marketing programs and developing global marketing strategies and content that en

gages customers and increases business opportunities. 2017 - 2020

2014 - 2017

Education

Expertise

Experience

linkedin.com/in/aimeechristinedavis

HEAD OF MARKETING Quobyte 2020 - PRESENT

Developed and executed a global marketing strategy to drive brand awareness, revenue, and growth targets. Managed and allocated the marketing budget for maximum ROI. Created and optimized engaging content across various mediums to generate demand and capture leads. Collaborated with leadership to establish monthly and quarterly metric targets and OKRs for organizational alignment and success.

•

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Spearheaded the companies rebrand including an updated website launch, template redesign and the development of all content. Enhanced brand visibility by developing and implementing a comprehensive global event strategy, and successfully executing all events.

• Led outbound marketing for 15+ product launches and related publicity campaigns. Partnered internally to develop and execute highly successful email, digital, social media, and other outbound strategies.

• Oversaw presence at 20 trade shows in international markets. Developed strategy, identified shows, managed vendors, and project managed global logistics cross-functionally with in-country counterparts. DIRECTOR OF MARKETING/CHANNEL VOICE CARRIER

Managed content and strategy for corporate web site providing marketing support to channel partners of VoIP technology company. Collaborated with internal channel, legal, and creative teams and channel partners’ marketing departments to develop and manage content in support of corporate branding and marketing campaigns. Monitored web site performance and drove enhancements to increase go-to-market effectiveness.

• Increased market penetration via successful delivery of 50% increase in channel partners. Analyzed program performance, redefined strategy, and developed new partners via research and outbound marketing.

• Enhanced marketing support for 100+ channel partners through channel web site redesign. Conducted needs analysis, designed and developed user-friendly interface and back end, and populated system.

MARKETING COMMUNICATIONS MANAGER MLSLISTINGS

Delivered comprehensive marketing communications strategies for leading real estate multiple listing service, with responsibility for website, social media, print, and internal communications. Maintained company communications calendar, oversaw market collateral and vendors, and coordinated company events. Oversaw development, launch, and ongoing management of consumer website, and created and executed cross-platform social media launch strategy.

2009

Event Management

Content Creation / Marketing

SEO Marketing

Email Marketing

Social Media Marketing

B2B / B2C Marketing

Marketing Strategy

Digital Marketing

Brand Development

Go-to-market Strategy

Lead Generation

Strategic Corporate Partnerships

Retail Merchandising

Strategic Planning

Product Marketing

Creative Direction

TECHNICAL

Organization

Creativity

Communications

Flexibility

SENIOR GLOBAL CHANNEL COMMUNICATIONS MANAGER SYMANTEC Directed strategic channel partner marketing support during corporate rebranding. Led creation of marketing content, brand messaging, and marketing tools, and partnered with social media team to drive awareness through community platforms.

• Led successful rebrand in partnerships channel, driving global collaboration between marketing, channel, legal, and creative teams to influence content and provide support aligned with transition to “people-centric” messaging.

• Increased brand awareness through development and delivery of branded content and programming calendar on social networking channels including YouTube, Facebook, Twitter, LinkedIn and blogs.

2012

2013 - 2014

Skills Experience

MARKETING COMMUNICATIONS / PROJECT MANAGEMENT CISCO Directed marketing campaigns, website, and special projects for IT client focused “Cisco on Cisco” client affinity program. As team’s sole marketer, generated brand awareness through development and management of corporate internal and external websites, managed product team presence at Cisco Live, and organized internal events. 2003-2008

MARKETING CONTENT PROGRAM MANAGER FRANKLIN TEMPLETON Drove strategic planning and execution of marketing strategies for leading financial investment firm, overseeing creation and delivery of digital content in support of corporate brand strategies.

• Drove traffic increase to corporate website via creation of unique content spotlighting practice expertise, featuring video interviews with Franklin Templeton advisors, investment case studies, and ghostwritten finance blog.

• Substantially grew Franklin Templeton’s online presence via launch of social media platforms. Conceptualized strategy, developed content, ensured compliance with FINRA regulation, and led go-live on Facebook and Twitter. 2010 - 2011

PERSONAL

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