Kevin P. McVicker
ady9hp@r.postjobfree.com
Public Relations expert with over 20 years of experience. Designed and executed high-impact issue campaigns and political initiatives. Cultivated relationships with journalists in all 50 states and abroad. Generated billions of dollars of traditional news and social media coverage. Shirley & McVicker Public Affairs – Alexandria, VA Partner - July 2019—present
• Secure new and returning business clients
• Carried out recruiting, supervisory and personnel management responsibilities
• Monitored work in progress on concurrent projects and document media summaries
• Served as primary point of contact for all client activity
• Researched historical data and events for books and articles written by firm’s CEO
• Directed public relations campaign that won an award in PR Daily’s Location-Based category
• Oversaw hiring of new employees and performed annual evaluations Shirley & Banister Public Affairs - Alexandria, VA Vice President, April 2015—July 2019
Account Supervisor – March 2003 - April 2015
Senior Account Executive - September 1999 – March 2003
• Spearheaded media coverage utilizing written, audio and web-based materials
• Increased and maintained high-visibility exposure for prestigious clients, including presidential candidates and other officials, Supreme Court cases, and bestselling authors
• Strategized communications and engagement plans specializing in controversial campaigns
• Collaborated with coalition partner groups to advance high-stakes public policy objectives
• Organized and conducted press conferences or special events, and crafted press releases to support viewpoint of clients or respond to the public on organizational inquiries and criticisms
• Supervised and mentored account training executives and interns Professional Highlights
• Coordinated media for 2018 First Step Act, which was the first major criminal reform act in a quarter century
• Developed media plans for films including Unplanned, 2016: Obama’s America, No Safe Spaces, Unplanned
• Implemented critical media relations for landmark First Amendment Supreme Court cases involving The Little Sisters of the Poor and Hobby Lobby
Honors and Activities
• Named a “Rising Star of American Politics” by Campaigns & Elections magazine
• Contributed more than thirty book reviews and op-eds in various national publications
• Serve as volunteer teacher of U.S. History and Civics for students applying for U.S. citizenship
• Adjunct Instructor of Politics at The Catholic University of America The Catholic University of America – Washington, DC Master of Arts in Politics, Bachelor of Arts in Politics