BRETT MARTIN, MBA

SENIOR SALES MANAGER

Sacramento, CA • 415-***-**** • ady9ef@r.postjobfree.com • linkedin.com/in/brett-martin8/ Strategic Leadership: Sales/business development, revenue operations, and brand/product marketing leader with 15+ years of experience in executing data-driven, customer-centric business plans, go-to-market strategies, operational models, product launches, marketing campaigns, and channel ecosystems to deliver business turnarounds and multimillion-dollar growth across diverse global markets. Business Transformation Expertise: Proven track record of providing strategic direction, managing P&L, and leading organizational change initiatives (including team restructuring, process improvements, and relationship building) to drive business scaling and transformation for both start-up and enterprise firms in the legal, engineering, manufacturing, and digital marketing consulting sectors. Relationship Building: Leverages keen business acumen, technical knowledge, and relationship-building skills to cultivate robust C-level client relationships, accurately identify customer needs and influence decision-making, formulate long-term business strategy, and drive successful execution to deliver consistent business value for strategic accounts at the local, national, and global levels. CORE COMPETENCIES

Executive Leadership C-Level Consulting Strategic Planning Sales & Marketing Business Development Revenue Operations Management P&L Management Change Management Process Improvement Project Management Product Development Product Management Product Launches Brand Positioning Go-To-Market Strategy Marketing Automation Strategic Partnerships Key Account Management Customer Relationship Management Contract Negotiation CRM & Sales Analytics Teambuilding & Management CAREER HIGHLIGHTS

• Spearheaded the implementation of sales, go-to-market, digital transformation, and sales enablement strategies/programs to grow a Bay Area law firm by 370% (from $0.9M to $6.5M) in 1 year and expand operations to 18 offices across California.

• Redesigned sales operations and updated go-to-market motions to modernize a 15-year-old subscription model business for a legal practice building and consulting business, resulting in the sales close rate improving from 10% to 50%.

• Led the implementation of a channel sales and partner management strategy for the optical engineering division of a $5B Japanese OEM, resulting in 600% growth in monthly sales (from $250K to $1.5M) in just 8 months.

• Drove strategic sales planning, product launch and go-to-market strategy, and organizational restructuring to turn around a stagnant Silicon Valley product development studio and deliver 1835% growth (from $0.8M to $17.5M) in 3 years while adding 70 new staff.

• Strategized and executed sales prospecting and teambuilding initiatives for a leading digital marketing and technology consultancy, resulting in 400% growth (from $5M to $20M) in 2 years. PROFESSIONAL EXPERIENCE

Principal Consultant Interim CRO Reengineering Revenue, LLC, El Dorado Hills, CA May 2016 to Present Established and grew a strategic consulting firm providing services in sales and marketing, new business development, market analysis, digital transformation, customer success, and organizational restructuring for enterprise and SMB clients in diverse industries.

• Completed multiple client engagements as an interim/fractional CRO, with responsibility for driving strategic business planning, sales and marketing strategy, revenue operations management, and sales enablement projects for clients.

• Executed business development, digital transformation, and operational scaling initiatives for clients by collaborating with C-level leadership to align sales, marketing, and customer success operations and restructure the teams into revenue operations divisions.

• Utilized expertise in diverse sales methodologies (including MEDDIC, Challenger, and SPIN selling) to optimize sales and customer life cycle management for client organizations, resulting in $3-4M in net new sales generation following a 4-month optimization period.

• Drove CRM and MarTech implementations (Salesforce, Marketo, Hubspot, OutReach) and developed robust marketing automation capabilities to maximize traffic and lead generation/conversion across multiple channels, including PPC, FBA, SEO, social, and email.

• Authored thousands of pages of sales and marketing collateral, business proposals, product education materials and presentations, and landing pages to support clients’ strategic business goals and generate multimillion-dollar revenues. Key Client Engagements:

Acting Director of Revenue - New Law Business Model (NLBM) Brought a sales operations focus into revenue production, including setting KPIs, standardizing the sales process and scripts, updating CRM and selling tools, retooling data reporting infrastructure, and refocusing teams and leadership on key priorities. o Aligned teams on the KPIs, data story, and key events in the sales calendar to identify and segment audiences and remove unqualified leads earlier in the sales funnel, resulting in acceleration of time-to-revenue and improvement in the sales close rate. Acting Chief Revenue Officer - Wade Law Group (WLG) Transformed a traditional Bay Area law firm into a state-wide operation with 18 offices serving all 58 counties in California through a multi-pronged effort involving implementation of go-to-market/commercialization and digital transformation strategies. o Collaborated with the CEO to develop and implement strategic sales plans and KPIs, go-to-market and product commercialization strategies, sales policies and sales cycle management processes, and CRM and marketing automation infrastructure. o Devised and implemented a digital transformation strategy supporting state-wide expansion of sales and operations, resulting in a

“Top 10 Innovative Company to Watch” award from Business Chief’s Insight Magazine. o Accelerated the sales cycle through the integration of best-in-class CRM and marketing automation capabilities to enable a high- velocity sales approach and deliver record-breaking annual growth of 370% (against a 14% industry growth rate). o Trained and coached sales personnel on sales cycle management and customer service best practices while leveraging market and customer insights to improve customer journey mapping, leading to NPS improving from 25 to 86. o Executed a comprehensive organizational restructuring effort involving integration of the marketing, sales, operations, customer success, and recruiting departments as well as offshoring of the SDR team to the Philippines. Acting General Manager - HOYA USA

Formulated and implemented a comprehensive business development and digital transformation strategy for the legacy optical engineering division of a $5B Japan-based global OEM. o Guided and supervised a cross-functional team of 10 direct reports across the Sales, Marketing, Finance, Shipping, and Quality Control functions while holding responsibility for a $5M P&L. o Defined and established a comprehensive business plan supported by a scalable vision, data-driven KPIs, targeted go-to-market strategies, and robust process automation capabilities, resulting in $1.5M+ in new sales opportunities in 8 months. o Negotiated and closed a $2M master service agreement (MSA) with a $3B client, which was the first significant new client account acquired by the division in 15 years.

Acting VP of Sales – ENS

Worked with the C-suite (including the CEO of a CCTV manufacturer) to implement business development strategies, programs, and partnerships that helped build a 150-member sales team and expand the business across 14 states. Chief Revenue Officer (CRO) Focus Product Design, Menlo Park, CA Oct 2012 to May 2016 Played a key leadership role in turning around and transforming an engineering and product development studio with 10 years of stagnant growth into one of the fastest-growing studios in Silicon Valley (with 1835% growth) in close collaboration with the CEO.

• Developed and implemented data-driven sales strategies, go-to-market plans, product marketing campaigns, and brand messaging to drive new revenue generation, resulting in $25.9M in cumulative revenue and capture of 85% of competitors’ business.

• Streamlined all sales and marketing operations by establishing a robust, scalable, and sustainable organizational structure, processes, and training/coaching programs across the demand generation, business development, and account management teams.

• Managed product commercialization strategy, product lifecycle management processes, and product launch and go-to-market plans for 8 new product/service offering launches, resulting in 21x growth in order value and ACV growing from $50K to $1.2M.

• Strategized and executed talent sourcing/recruitment strategies that grew the company’s headcount by 1066% from 4 employees to 70+, in addition to coaching the sales team to consistently achieve 100% of quota and close deals of up to $1.2M in their first year. Director of Business Development Mercati Consulting, LLC, San Francisco, CA Oct 2010 to Oct 2012 Served in a multi-faceted leadership role with responsibility for driving business development, account management, solutions delivery, and customer service initiatives for a digital marketing and technology consulting firm.

• Led a cross-functional team comprised of 15 pre-sales and account executives as well as 9 web production, email, and paid digital media marketing professionals to deliver digital marketing solutions and campaigns for clients, with 100% growth in revenue.

• Trained and developed a specialized outbound sales development unit that improved lead curation by 33%, in addition to developing and implementing a content strategy and marketing automation tools to increase leads worked by 48%. ADDITIONAL EXPERIENCE

Product Manager & Marketer • Nutraceutical Corporation, Larkspur, CA Spearheaded the turnaround of a $20M brand and improved national retail distribution account penetration from 2% to 86% Director of Operations • Lockheed Martin, Milpitas, CA Became the youngest manager in company history, managing 30 direct reports and $4M+ in OpEx budgets across 3 divisions while reporting to multiple executive leadership roles and acquiring a deep knowledge of C-level relationship-building and C-suite sales. EDUCATION AND CERTIFICATIONS

• MBA • University of Phoenix

• BS in Toxicology, Minor in Political Science • University of California, Davis

• Certificate in Integrated Marketing Communications • University of California, Berkeley Extension

• Certification in SaaS Sales • ZAPP Sales Academy

• Certification in Email & Paid Search Marketing • Digital Marketer

• Certification in Conversion Rate Optimization & Email Marketing • Marketing Experiments

SALES & TECHNICAL SKILLS

Sales Methodologies: MEDDIC, SPIN Selling, Challenger Sales, Sandler Selling System Software: Salesforce, Marketo, HubSpot, Zoho, Pipedrive, Outreach, ActiveCampaign, TypeForm, Calendly, JustCall, Kixie, AirTable

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