ANGELA S. HARTIN

San Diego, California

AWARD WINNING SALES & OPERATIONS EXECUTIVE

Described by many as a forward-thinking Leader with an enthusiastically infectious demeanor that uniquely motivates change in large underperforming Teams and excels them into record breaking successes.

Dedicated, results driven retail champion with over 15 years proven expertise in driving business growth, exceeding budgeted GMROI’s, increasing market share and brand awareness through various employee incentives, sales and marketing initiatives while transforming staff into a community of engaged Employees who took pride in their work and team abilities.

Highly skilled Buyer with expertise in strategic planning, budgeting, precise inventory management, and seasonal buying strategies resulting in doubled ROI’s and 44.8% sell-thru rate increases.

Development and implementation of E-Commerce website catapulting store sales to an all-time high while ensuring continual growth in an evolving industry.

Proven capabilities in exercising independent, sound judgement and discretion in developing new campaigns, strategic rollouts and employee incentives that drive overall Store sales and West Coast Districts profits while managing costs and increasing profits by $100K per year.

AREAS OF EXPERTISE

Marketing & Events

Leadership & Teambuilding

Search Engine Optimization (SEO)

Project Management

Organizational Skills

Business Development & Startups

Customer Service Excellence

Contract Negotiations

Organizational Restructuring & Downsizing

Overcoming Objections

Multi-Site Retail Operations

Vendor Relations & Negotiations

Community Fundraising

Market Share Increases

Financial Planning & Profit Analysis

Office Management

Media & PR Presentations

Personnel Recruitment and Training

Excellent Writing Skills

Multi-Line Phone Systems

Direct Mail & Email Campaigns

Creative Merchandising

Strong Communication Skills

E-Commerce Implementation Technologies

Senior Buyer

Inventory Management

Conflict & Issue Resolution

PROFESSIONAL EXPERIENCE

Savvi & Company 2019 - Present

ENTREPRENEURIAL BRAND AMBASSADOR San Marcos, California

Pre-launched new Women’s Athleisurewear line via Direct Sales/Network Marketing.

Conducted extensive research to clearly define ideal Customer base, their lifestyle and how to connect with them.

Continually research engagement metrics, develop personal “lifestyle” marketing material and LIVE appearances on various Social Media platforms including Facebook, Instagram, Nextdoor, Tik Tok, Snapchat, LinkedIn, Twitter, and Club House. Create authentic real-time material that incorporates evolving SEO key words, engaging content consistent with branding, weekly LIVE Fashion Shows and public speaking events that promote Customer engagement and team building.

Pioneered, a new Sales and CRM Platform to better serve the Marketing Department and increase overall Customer Excellence. As the Team Liaison, I managed software with tech support, Dealership training, and all platform issues related to sales, ordering, returns, shipping, and low inventory.

Lead Team in substantial sales growth from $998,000 the first month to $4.4 million the sixth month.

Angela S. Hartin 858-***-****

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Biggs Harley-Davidson 2009 – 2019

RETAIL SALES & OPERATIONS DIRECTOR San Marcos, California

Liquified over $250K of aged inventory via sales, marketing and advertising campaigns resulting in less than a 5% non-moving inventory ratio for 5 years standing.

Orchestrated multimedia marketing and event campaigns to propel brand awareness, accelerate customer traffic, secure customer loyalty, and create competitive advantage over competition. Annually increased sales by $100K.

Catapulted the worst performing store in its region into the top 20% by increasing item per ticket sales to 3.0 and tripling monthly gross sales within 13 months despite a corporate environment of generally declining sales.

Consistently used excellent leadership, team building, communication, and interpersonal skills to develop subordinates, encourage cooperation and responsibility while complying with corporate and HR regulations.

Awarded Harley Davidson’s National achievement for creative merchandising techniques including customer friendly top selling adjacencies, appealing seasonal driven color schemes and storytelling product displays.

Seasonally, managed and promoted customer educational workshops and fashion shows allowing customers the opportunity to gain knowledge and experience with each new product lines respective features and benefits. On average, the specified Workshop days resulted in $250K increases in sales throughout the Store along with 40.6% - 60.3% increases throughout the segmented market.

Forecasted and managed seasonal retail buys, sales cycles, budgets, formulated district-wide pricing policies, restructured return policies, and categorically adjusted all inventory levels resulting in record breaking GMROI’s of 3.5 to 5.0

Analyzed, customer survey results and implemented first ever, “Demo Program.” Uniquely, this allows customers to test ride desired product prior to purchasing resulting in 100% customer satisfaction (CSI) for fit, function and service. Further decreased Warranty and Repair claims by 55% along with a 40% decrease in Inventory returns.

Implemented a Business Development Call Center (BDC), creating a dedicated Team of 6 to 10 Callers who regularly exceeded their specified daily quotas of 100 outbound calls per day. The steady flow of 600 to 1,000 outbound calls increased customer referrals, aided in streamlining a more consistent sales process for each Customer and the recorded calls created ample opportunity for me to incorporate weekly one-on-one coaching and group role playing scenarios which stripped away all fears, created comradery amongst a newly developing team, and catapulted Customer attendance at events. Within four months, the Dealership received its first ever CSI National Customer Satisfaction Rating of 100%, placing us in the top 10% of Worldwide Dealerships for the first time in history.

Liaison between H-D Corporate, Senior Management, Harley Owners Group (HOG), Employees and Customer base. Notably, successful at utilizing appropriate discretion, meticulous record keeping and reporting techniques while addressing a myriad of confidential Personnel, Sales and Operations issues requiring immediate independent resolve.

KUSI-TV 2003 – 2009

EXECUTIVE ASSISTANT TO NEWS DIRECTOR / ASSIGNMENT EDITOR

Worked closely with 3 Owners and 1 Executive Director, providing high level administrative support in all day-to-day activities. Managed multiple schedules with significant success, exceeding Executive expectations and consistently scoring 95% or above on all performance reviews.

Managed urgent, confidential, and complex tasks with constant priority changes and aggressive timelines. Exercised sound judgement and discretion while handling sensitive matters.

Prepared and reviewed a myriad of reports, news stories, meeting agendas, budget changes, talent contracts, real estate and automotive leasing contracts, construction bids, and payroll.

Regularly assisted with personal tasks on their behalf including travel arrangements both International and local, paid monthly housing expenses or Staff, dry cleaning, pet/housesitting, chauffeur services, and occasionally did school drop-offs or pick-ups. Organized residential parties or events including catering, decorations, and Security for worldwide professional and personal groups usually having 150-200 attendees.

Angela S. Hartin 858-***-****

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TECHNICAL EXPERTISE

Social Media Monitoring & Content Enhancements

Google AdWords & Analytics

Lightspeed EVO & Polaris Operating & POS Systems

ADP Payroll, Time & Attendance

Franklin Covey Time Management Software

Event Planning via Eventbrite

Shopify E-commerce Implementation & Management

YouTube Video Postings & Sales

Craigslist MiAuto Postings & Lead G-eneration

Website Development

ELEAD CRM, Car Wars & Engage to Sell Leads

Adobe Reader and Illustrator

Microsoft Office – Excel, Word, PowerPoint, Outlook, Project, SharePoint, Visual Studio and Retail Dynamics

Auto Dealership Software - TALON, CIM Inventory Management, H-D Financial Services and Dealer Dashboard

EDUCATION & SPECIALIZED TRAINING

Harley-Davidson University

Certificate of Completion in Master Retail Operations & Management 2011 - 2017

Franklin Covey

Certificate of Completion for Executive Time Management & Organizational Skills 2000 - 2003

University of San Diego, San Diego, California

Studied Business / Communications / Marketing Management 1999

Fashion Institute of Design & Merchandising Associate of the Arts Degree in Merchandise Marketing 1994

PERSONAL EXPERIENCE

Former Miss Southern California 1997 – 1999

“There is a powerful driving force inside every human being that, once unleashed,

can make any vision, dream, or desire a reality.”

Tony Robbins

858-***-****

ady9au@r.postjobfree.com

www.linkedin.com/in/angelahartin

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