FREDRICK KIRUI KURGAT

International/Global Studies I PGDL-CIM I MBA

Tel: +254-***-******

E-mail: ady919@r.postjobfree.com, Linkedln: linkedin.com/in/fredrick-kirui-12294937 Personal Profile

Experienced professional in the Media and Advertising industry with over 12 years of demonstrated expertise in advertising, sales, and digital marketing. Notably contributed to the growth and success of prominent media companies, Nation Media Group and Standard Group Limited. Recognized for pioneering e-commerce insights through co-founding AfricaSokoni and engaging in thought leadership activities.

Key Qualifications and Expertise:

Digital Marketing:

• Strategic Campaign Development: Proficient in crafting data-driven digital marketing campaigns across various platforms, harnessing analytics to optimize engagement and conversions.

• Social Media Expertise: Demonstrated ability to curate compelling content, manage social media channels, and execute targeted ad campaigns for enhanced brand visibility and audience engagement.

• Search Engine Optimization (SEO): Well-versed in implementing SEO strategies to improve online presence, drive organic traffic, and boost search engine rankings.

• Email Marketing: Skilled in designing and executing effective email marketing campaigns, leveraging segmentation and automation for personalized and engaging communication. Business Planning and Analysis:

• Strategic Vision: Adept at formulating comprehensive business plans aligned with organizational goals, analyzing market trends, and identifying growth opportunities for sustainable success.

• Financial Analysis: Proficient in conducting in-depth financial evaluations, including cost- benefit analysis, budget forecasting, and revenue projections to inform strategic decision- making.

• Data-Driven Insights: Skilled in leveraging data analytics tools to extract meaningful insights, interpreting complex data sets to drive informed business strategies and continuous improvement.

Leadership and Team Management:

• Team Empowerment: Demonstrated leadership in fostering a collaborative and motivated team culture, empowering individuals to excel, and fostering a sense of ownership in achieving collective objectives.

• Effective Communication: Proficient in clear and transparent communication, adept at conveying expectations, providing constructive feedback, and aligning teams towards shared goals.

• Performance Optimization: Skilled in identifying strengths and areas for improvement within teams, implementing targeted coaching and development plans to enhance skills and boost overall productivity.

• Conflict Resolution: Well-versed in managing interpersonal dynamics, addressing conflicts, and fostering positive working relationships to maintain a harmonious and productive team environment.

Work Experience

2021- Date: Ledrad- Head of Business Development

Responsibilities:

Duties:

• Developed effective business strategies to elevate the presence of LED screens in malls, resulting in increased brand visibility and market penetration.

• Built and nurtured strong client and partner relationships through proactive networking and collaborative partnerships, enhancing the firm's reputation and expanding its network.

• Conducted comprehensive market research to analyze industry trends, ensuring Ledrad's services remained competitive and aligned with evolving market demands.

• Oversaw sales and marketing activities, including the creation and implementation of targeted marketing campaigns and collaborative sales strategies with the sales team.

• Leveraged data analysis to assess sales and marketing performance, evaluated key performance indicators, and identified actionable insights for continuous improvement.

• Provided strategic recommendations for future business development initiatives based on performance analysis, market insights, and industry best practices. Key achievements

• Successfully closed a business deal worth 4.8 million within a 2-month consultancy engagement period, showcasing exceptional negotiation and sales skills.

• Spearheaded the identification of potential clients and strategic expansion into new markets, contributing to a substantial increase in Ledrad's client base and market reach.

• Led the implementation of marketing campaigns that directly contributed to a measurable increase in brand awareness, engagement, and customer inquiries. 2016 to Date: Allure Group Limited- Technology Consultant Responsibilities:

• Provided expert guidance and support in the development and implementation of customer service omni-channel solutions.

• Advised clients on the selection, customization, and deployment of CRM solutions to meet their business needs.

• Implemented and configured marketing automation systems to streamline marketing campaigns and increase efficiency.

• Developed and executed digital marketing strategies to increase brand awareness and drive customer acquisition.

• Researched and recommended AI-powered social media marketing technologies to improve marketing effectiveness and ROI.

• Led the design and development of websites using stacks technology and ensured their security with effective cyber security measures.

• Developed e-commerce strategies for clients, and implemented customized e-commerce solutions, including user interface and user experience design, and integration with payment gateways and payment solutions.

Sep 2019 – Mar 2021: Nation Media Group- Business Solutions Manager - Lit Music and Digital. Nation Broadcasting Division

Responsibilities:

• Devise and implement innovative content strategies for Lit Music and digital platforms, ensuring alignment with business objectives and audience preferences.

• Facilitate seamless collaboration among editorial, marketing, and technical teams to ensure timely and high-quality content creation, distribution, and promotion.

• Analyze market trends and consumer insights to identify revenue-generating opportunities, including partnerships, sponsorships, and advertising strategies.

• Monitor key performance metrics and user engagement data to optimize platform functionality, user experience, and content relevance, driving increased user retention.

• Proactively engage with potential partners and clients, leveraging strong negotiation skills to secure strategic alliances and content partnership deals that drive revenue growth.

• Utilize analytics tools to extract actionable insights from user behavior, content performance, and market trends, guiding data-informed decisions and continuous improvement. Key Achievements

• Successfully negotiated and secured a high-value content partnership deal valued at 45 million USD with EABL for Lit Music and digital platforms at Nation Media Group, bolstering revenue streams and expanding the platform's market presence.

• Orchestrated data-driven strategies leading to a remarkable 25% surge in user engagement within six months on Lit Music and digital platforms.

Past Experience

• Nov 2017 – Apr 2019: Afrika Sokoni- Co-Founder and Director

• Jul 2017 – Feb 2018: WGS Owned Productions- Director - Business Development, Partnerships and Client Service

• Feb 2013 – Jul 2017: The Standard Group LTD - Business Manager- Standard Digital

• Mar 2008 – Jan 2013: Nation Media Group- Key Accounts Manager Academic and Professional Qualification

• Master of Business Administration, MBA for Executives- Strathmore University,2014- 2019

• PAN AFRICAN EMBA MODULE, International/Global Studies- IESE Business School,2015

• Postgraduate Diploma – Chartered Institute of Marketing - ICE Training and Consultancy,2010

• BSC, Ecotourism Management- Maseno University,2003-2007 Referees

To be shared upon request.

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