EXPERTISE: True Hunter / Sales Strategy / Experiential Activation

Visual Merchandising / POP / Displays / Fixtures

VERTICALS: Retail / Building Materials / Beauty / Athletics

Architecture / Interior Design / Construction

QUALIFICATIONS:

Extensive experience in the creative, merchandise marketing and design space

Extensive relationships within industry verticals in QSR, CPG, and Big Box Retail

Great rapport with creative executives, experienced designers & project managers

Mentor/Leadership/Management experience for department, project, or agency environments.

Extensive knowledge in environmental design, hierarchy of signage & best practices

Gifted at cultivating new partnerships while nurturing my long-term relationships on a national level.

Expertise in securing specifications and crafting proposals with unique products and applications. Project portfolio upon request.

Skilled at crafting client interactions that include but are not limited to company presentations, product demos, pricing, RFP/RFI documents, leading project teams, proof-of-concept practices to the pitch and proposal.

Advanced acumen with business and creative solutions software: Microsoft Office 10, Microsoft Teams, Zoom and Spark Meetings, Adobe CS, AutoCAD, BIM, PM software ie. Slack, Confluence, FileMaker Pro, BaseCamp

WORK EXPERIENCE:

A&D Market Representative

TEC+ARTE March 2023 - present

As a market sales representative, I engaged with A&D community to specify high-end commercial tile and stone. By developing a new pipeline of clients securing 9 Lunch & Learn meetings within 5 months, I established face-to-face product presentations to win business.

VP Sales & Marketing

Blue Sky EXP October 2022 – January 2023

As part of the management team I developed new sales strategies, a robust pipeline of target shows, and branding as well as built a new path to restore company culture.

Implemented CRM procedural guidelines and target goals.

Implemented ZoomInfo into our sales strategy.

Key Account Director - New Business Development

BGi Retail January 2021 – September 2022

Responsible for creating new sales opportunities that consist of print programs and signage within the different lines of business within Home Depot verticals and categories.

Instrumental in billing $18MM in sales from 2021-2022.

New campaign developments for the HD Pro Experience, Flooring, Kitchen, Window Treatments and Outdoor Kitchen/Patio environments.

Led new business efforts for Private Brands securing $2-3MM in sales for 2022.

Due to varying degrees of internal turnover within the Home Depot’s VM team, swiftly established new relationships to secure new business and reinforce the partnership long-term.

Sales & Marketing Manager, RetailX

Emerald Expositions September 2018 – May 2020

As a quota carrying manager, I was responsible for driving new sales growth and building attendance for a declining event within the Retail Technology Group of Emerald. I successfully boosted the exhibit sales to 2.7MM in a record time of 6 months.

Achieved sales resurgence by providing a new & improved prospecting pipeline based on research, data, and industry trends.

Assembled an internal contract team to facilitate a much-needed Salesforce database refresh which led to a huge impact driving virtual meetings, sales activity, renewals, and interaction with win-back opportunities.

New enterprise clients; VM Ware/MailChimp/ Diamond Level package/ XCR Labs Silver Level package. Win-backs; UPS, SAP, Upland Software. Renewals; Shopify, Rakuten, Wal-Mart Marketplace, ROI Revolution, Yahoo! Business

Account Director, Sales / Integrated Solutions

Diversified August 2016 to September 2018

Cultivated new business opportunities of 3.2MM selling custom integrated workplace solutions for commercial environments, higher education, and healthcare systems. Software applications included digital signage, interactive displays, LED walls, corporate collaboration tools, broadcast media and streaming video with multi-location assets. Product specialist in retail omni-channel marketing and healthcare classroom surgery spaces streaming to multiple locations.

Products: Spark, Zoom, vaddio, Crestron, Barco, Samsung/Harman, Epson, Cisco, Sharp

Clients; Emory University & Emory Hospital multi-location / Morehouse School of Medicine / Georgia Pacific / WaveGuide / Verizon Wireless / MAA / Ericsson / High Museum of Art

Qualified and executed new project applications in the Healthcare space for surgical collaboration as well as clinical AV solutions

Developed my own network within the A&D community and continued to grow my pipeline for future projects by leading an invitation only leads group for design-build environments.

Sr. Project Manager – Merchandising/Creative Content Solutions

RR Donnelley January 2016 to August 2016

Contract Position: Developed creative merchandising content for in-store marketing solutions on-site The Home Depot. Worked exclusively with Visual Merchants, Brand & Product Merchants, Marketing & Creative within my specific category, D23 Flooring and D24 Paint. I led these initiatives from Proof of Concept status through several levels of design, brand standards, production, logistics and store roll-out plus implementing the new content for omni-channel marketing and e-commerce strategies once completed.

Showroom of the Future – Flooring

oStyle guides, planograms, and display signage recommendations.

Color Solution Center – Paint

oNew rebranding signage with touch - digital display application

Event & Brand Manager – The Home Depot Product Walk & Store Managers Annual Meeting

Hartmann Studios - November 2013 to December 2015

Shaped the merchandising, brand development & execution of an annual event that is much like the in-store experience for the store GM to test product, view demos & choose their specific store offerings.

New client programs; KOHLER / THD Private Brands / BEHR / nest / Home Decorators Collection

Instrumental in introducing the homedeopt.com e-commerce functionality to the show experience for the first time.

oImplemented a new interactive display experience in conjunction with Samsung to connect with new on-line omni-channel marketing initiatives that included virtual reality, mobile app and social media integration.

Produced 200 new custom displays with demos giving the brands an intimate one-on-one opportunity to broaden their "real estate" within specific stores.

Direct reports: 5 graphic designers / 5 Project Managers/ 5 Product Managers

National Account Executive

C2 Imaging LLC March 2010 to October 2013

By introducing an on-line ordering proprietary custom interface portal on a national scale, I accomplished high level sales producing graphics for POP/POS campaigns, B2B corporate communication programs, branded environments & commercial interiors.

Clients; Firehouse Subs /RaceTrac/ Georgia Pacific / Newell Rubbermaid

Gensler / Perkins + Will / HOK / Zoe’s Kitchen / Flying Biscuit / Publix

Branded environments for Georgia State University Athletics, Kennesaw State University, University of Tennessee, Clemson & Mississippi State.

Developed kiosk programs for Shaw Industries thru Costco & Lowes

Sr. Account Executive

MC2 March 2005 to March 2010

Provided true turn-key integrated marketing campaigns to Fortune 500 brands by creating customer – client experiences via exhibits, meetings, user-conferences and brand activations. Our services included complete in-house concept through construction and execution of pre-show, at show and post show programs.

FedEx 1.2MM program with an in-house exhibit management solution for sales reps

Home Depot 1.4MM trade show program with various custom configurations

RedPrairie 300K new build ultimately growing the account to $1.8M program including their user conference events.

Non-RFP business; pitched NCR Corporation 480K new build and GA Pacific 650K new build.

Business Development Manager

Tectonics, Inc September 1998 to February 2005

Responsible for selling large format graphics with an emphasis on turn-key solutions for marketing communications and merchandising applications. The client base consisted multi-family developers, advertising agencies, sports marketing firms, event marketing, retail design firms and corporate marketing departments nationally. Products consisted of trade show graphics, fabric printing, CNC cutting, display fabrication, wallpaper, and direct to substrate printing.

Clients; Jeff Gordon Racing / Tropicana / Firehouse Subs / Porsche North America

Momentum WW / Coca-Cola / The Home Depot / Ashton Woods Homes

Beazer Homes / Choate Interiors / Perkins + Will / HOK

Exceeded client expectations by being directly involved in the new branding & menu board development of Firehouse Subs. Relationship began when they had 50 stores, but later grew to over 400 during my tenure.

EDUCATION: MFA Design / Transmedia Graphics University of Tennessee – Knoxville

BFA Graphic Design / Marketing Communications East Tennessee State University

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