Senior copy and content writer

DREW BUFALINI

Senior Writer

Phone: 248-***-****

Website: www.drewbufalini.com

Email: ************@*****.***

SUMMARY

Results-driven Senior Copy, Content, and UX Writer with a proven track record of crafting engaging and persuasive content across diverse marketing channels. Strategic thinker with a strong understanding of brand guidelines and a talent for transforming complex information into compelling audience experiences. Skilled in collaborating with cross-functional teams to drive innovative ideas and deliver exceptional results. Seeking opportunities to leverage expertise in copywriting, content development, and strategic planning to contribute to organizational growth.

EXPERIENCE

Senior Copy, Content + UX Writer

FREELANCE

January 2020 – Present

• Collaborated with clients including USGlobalMail.com (Saas), AoideMagazine.com (features), Creative Circle, Health-Action.org (UX), The Lobb Law Firm, Mondolez International, Voyage Advisory, Beaver Log Homes, and Bed, Bath & Beyond.

• Write, edit, and manage content for marketing channels including as websites, blogs (and blogcasts!), articles, white papers, social media, video, email, e-books, memes, infographics, brochures, and presentations. Did I mention I also write a really bitchin’ marketing plan?

• Brainstorm and collaborate with designers, strategists, UX/UI teams, subject matter experts, researchers, marketing directors, and creative directors.

• Developed innovative ideas to transform complex information and concepts into compelling audience experiences and copy.

CHIEF MARKETING OFFICER

LIFE SKILLS VILLAGE CTR FOR BRAIN INJURY REHAB

June 2009 - August 2019

• Led the development of marketing and advertising communication projects, including corporate websites, sales tools, presentations, marketing collateral, content development, social media, and corporate communications.

• Developed and maintained brand identity, design system, tonality, and voice.

• Launched and maintained lead generation systems, email campaigns, personalization, and marketing funnels.

• Chaired ideation and strategic planning executive meetings to ensure marketing and business development objectives were on-track.

• Built a highly effective team of marketing, sales, and creative professionals.

• Established brand loyalty and trust by nurturing relationships with affiliated providers and delivering on the company's promise of a positive, therapeutic client experience.

• Defined key metrics and tracked progress, both quantitative and qualitative, and ROI for marketing, sales, and business development programs.

SENIOR WRITER

FATHEAD.COM (Digital Marketing + eCommerce)

January 2008 - February 2009

• Wrote and edited product copy on Fathead.com.

• Created consumer-facing blog and social media content.

• Communicated brand design system and practices across all media platforms while fostering employee brand evangelism.

CREATIVE DIRECTOR

QUILL COMMUNICATIONS (Advertising Agency)

May 2006 - January 2009

• Worked with clients including Volkswagen of America, Holiday Inn, Flagstar Bank, Entertainment Publications, Bikram Yoga, Erhard BMW & Land Rover Dealer Group, and Robertson Brothers Community Builders.

• Successfully launched Volkswagen GTI and Passat Wagon at the 2006 North American International Auto Show through innovative campaigns.

SENIOR WRITER/PRODUCER - CREATIVE SUPERVISOR

J. WALTER THOMPSON USA (Advertising)

February 2003 - May 2006

• Supervised broadcast writer/art director teams for Ford national and regional Ford Dealer accounts.

• Developed national broadcast campaigns for new vehicle launches, including the 1999 Ford Focus, 2004 Ford F150, 2004 Ford SuperDuty, 2004 Ford Mustang, 2005 Ford GT, and 2005 Ford FreeStyle.

CREATIVE DIRECTOR/OWNER

CREATIVE FRONT ADVERTISING

September 2000 - February 2003

• Established a full-service youth advertising agency composed of 40 advertising majors from Michigan State University and the College of Creative Studies.

• Pitched and managed projects for clients, including the Air Force Reserve, Diagnostics Online, L'Oréal, DTE Energy, Kowalski, Wyeth Pharmaceuticals, Quill Communications, Function Post Production, and Zany's New York Apartment Guides.

WRITER/PRODUCER

J. WALTER THOMPSON USA (Advertising)

February 1998 - September 2000

• Worked with clients including Ford Motor Company, Ford Racing, and regional Ford Dealer groups.

WRITER/PRODUCER

DIMARCO/COLE ADVERTISING

August 1997 - February 1998

• Worked with clients including HoneyBaked Ham, President Tuxedo, Guardian Glass, Angotti's Ice Cream, and Environ Recycling.

EDUCATION

Google Professional UX Design Certificate

October 2021

Portfolio development classes included:

• Foundations of User Experience Design

• Start the UX Design Process: Empathize, Define and Ideate

• Build Wireframes and Low Fidelity Prototypes

• Conduct UX Research and Test Early Concepts

• Create High Fidelity Designs and Prototypes in Figma

• Responsive Web Design in Adobe XD

• Design a User Experience for Social Good

Content Strategy for Professionals Certificate

Northwestern University

August 2021

Classes included:

• Ensuring Your Content's Impact

• Engaging Audiences

• Expanding Your Content's Reach

• Capstone Project

• Managing Content

Artificial Intelligence for Everyone Certificate

DeepMind.AI

June 2023

Bachelor of Arts in English Literature

University of Colorado

SKILLS

• Copywriting

• Ideation

• Creative direction

• Content development and design

• Strategic planning

• Design thinking

• Digital marketing

• Brand development

• Wireframes

• Prototypes

• Presentation

• Goal setting

• Organization

• Content strategy/planning

• Operations

• Communication

• Account management

• Social media

• Broadcast production

• AI blogcasts and podcasts

• Email marketing

• Marketing plan development

• Website development

Contact this candidate