DANYAL FALLAH

SENIOR PRODUCT DESIGNER

*** ***** ******** ******

Stouffville, Ontario L4A 0L5

Tel: 647-***-****

Senior Manager Digital Product Design at OLG working on OLG Digital Products, Web & Mobile enhancements to produce and execute the best user experience across all platforms. Before OLG I was Senior UI/UX Designer at LCBO worked closely with Mobile Lead, Design Manager, Business Analyst and Developers to enhance and improve the existing LCBO Mobile App UI & UX, Also modernized the Internal Portal Pages of LCBO website. Before LCBO I was a Visual/UI Designer at Home Depot Canada e-Commerce Department, Worked and created the prototypes and wireframes of the various pages of homedepot.ca. Prepared both responsive UI & UX materials and elements for Web and Mobile views. Before Home Depot, I was the Toronto Star's Digital Art Director in charge of overseeing the visual aspects of special projects for thestar.com and daily production of the award-winning Toronto Star Touch App. With more than 10 years experience art directing and designing websites, apps, and print collateral, I am a creative force uniquely skilled at balancing both aesthetic and editorial aspects in any story. Senior Manager Product Design Jan 2023 – Present

Leading the design of innovative solutions that answer specific customer needs, business context, product vision, and project KPIs while adhering to enterprise design standards and principles. Proposing optimizations and new methods to experiences that can drive users' demands through remaining up to date on best practices and technical innovation, as well as establishing a strong connection with divisional CX and Product teams. Leading the establishment and facilitation of workshops, structured brainstorming sessions, or other collaboration exercises both inside the division and throughout the company. Creating, updating, and standardizing documentation for use by Product Designers across labs. In charge of attracting, retaining, coaching, and delivering performance feedback in order to build a high-performing team. Coordination with other enterprise Design Leads to maintaining uniformity in experience design systems across business lines. Identifying and defining new possibilities to add value to OLG goods and customers by driving best practices and market innovation. Continue to collaborate cross-functionally within the digital division and with other key stakeholders as needed to create and implement consumer research methods and data synthesis; discover crucial user insights and hypotheses to design effective products and user experiences. Senior Product Design Lead Dec 2021 – Jan 2023

Worked collaboratively with stakeholders to develop and implement customer research strategies, and data synthesis to identify critical user insights and develop hypotheses to design effective experiences with a strong understanding of accessible design approaches to experiences that can address user needs. Delivered high-quality work by managing and mentoring other designers to identify and define new opportunities to bring value to OLG products and customers. Coordinated with other Design Leads to ensure consistency in experience design systems across the enterprise. Senior UI/UX Design Specialist Nov 2019 – Dec 2021 Designed mood boards, concept sketches, presentation decks, style guides, asset libraries, and storyboards. Carried out analysis and leveraged internal and external research & insights to drive decision-making on the selection of solution options to drive customer experience. Maintaining and evolving design methods, practices, and guidelines that enable data-driven consideration of design decisions and ensure proposed solutions are desirable, feasible, and viable. SUMMARY

EXPERIENCE

OLG (Ontario Lottery and Gaming)

Senior UI/UX Designer (Contract) Jul 2018 - Nov 2019 Collaborated closely with the Mobile Lead, Design Manager, Business Analysts, and Developers to improve and enhance the LCBO Mobile App UI and UX components and elements. As part of a team, I worked to modernise and simplify LCBO.com, Internal Portal Pages, and Internal iOS Apps.

LCBO

www.danyalfallah.design

Graphic Design

University of Arts, Bachelor's degree

(Tehran, Iran)

1999 – 2003

Web Design

TDSB Continuing Education, Certificate

(Toronto)

2009 – 2010

Interaction Design &

User Research

University of Toronto, Certificate

(Toronto)

2019 – 2020

WAI0.1X: AODA & WEB

ACCESSIBILITY

edX, Certificate

2020

EDUCATION

Figma; InVision; Sketch; Zeplin;

Plant; Abstract; Axure; Flinto;

Principle; Adobe Suite; AEM;

Final Cut Pro; HTML5/CSS;

Wordpress; Microsoft Office

SKILLS

NNA (National Newspaper Awards)

1- BEST PRESENTATION - TORONTO STAR TEAM

2- PROJECT OF THE YEAR - TORONTO STAR TEAM

2015 (Edmonton, Canada)

Autism Poster Design Contest

5TH PLACE AWARD - SPECIAL JURY AWARD

2009 (Rome, Italy)

Art Department Award of

Excellence in Recognition of Top

Academic Performance

TEHRAN ARTS UNIVERSITY

2003 (Tehran, Iran)

Dean’s Award, Graphic Design

Department

TEHRAN ARTS UNIVERSITY

2000 - 2001 - 2003 (Tehran, Iran)

AWARDS

Art Director, Digital Products Aug 2016 - Oct 2017 I was promoted to the position of Digital Art Director. Continue to supervise significant news initiatives across all digital channels and follow through on all UI, UX, and digital execution phases. On a daily basis, I designed the Toronto Star Touch cover and collaborated with the Executive Creative Director and Design Manager to produce all visual aspects for each edition. Assistant Art Director, StarTouch App Sep 2015 - Aug 2016

Assisted the art director to prepare the cover screens. Day-to-day news activities were managed. Collaboration with the art director to assign assignments to designers based on their expertise and abilities. Created high-quality section designs by developing visual concepts and collaborating with reporters, editors, producers, and photographers. Senior Visual Designer, StarTouch App Mar 2015 - Sep 2015 Hired early in the development of the Star Touch app to work on the visual design, UI & UX feel, and the creation of many storytelling approach templates. Collaboration and tight collaboration with freshly recruited designers to expedite the training process. Advanced screens were designed and prepared for use after the launch. Toronto Star

Senior UI Designer - eCommerce Apr 2018 - Aug 2018 Wireframes were used to build visual mockups/prototypes, and the final design production-ready materials were handed to development. I built high-quality user interfaces and graphic designs for the homedepot.ca website from concept to launch. Participated in usability testing planning and implementation, as well as the assimilation of user feedback into final product design. Designed user interfaces for desktop browsers, tablet PCs, and mobile devices. Projects are spearheaded to provide the common appearance and functionality that will be moved throughout the product range to achieve user interface uniformity based on the Home Depot component library design.

Senior Visual Designer - eCommerce Oct 2017 - Apr 2018 Visual mockups/prototypes were created using wireframes, and the final website design was given as production-ready files for development. To construct and optimize complicated user flows, I worked closely with a product manager, UX analysts, and UX designers. Experience working in an Agile environment and with Scrum. From concept through debut on the responsive web for all devices, I created high-quality user interfaces and aesthetic designs. Home Depot

DANYAL FALLAH

SENIOR PRODUCT DESIGNER

207 James Ratcliff Avenue

Stouffville, Ontario L4A 0L5

Tel: 647-***-****

www.danyalfallah.design

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