Scott A. Bergman

**** * ***** ***** ** • Tucson, AZ 85715 • 201-***-****

ady7e0@r.postjobfree.com LinkedIn GitHub

EXPERIENCE

ADP – Florham Park, NJ June 2017 – July 2023

Database Marketing Analyst

Responsible for overseeing the execution of new features and functionality on ADP.com by working with senior management and IT project managers via Workfront

Work with VP of Product Management to create landing pages for third party digital advertising

Monitored program automation and performed email campaign set-up, scheduling, testing, tagging and deployment in SPIRE and Salesforce

Conduct A/B testing to optimize email performance and increase conversion rates.

Create regular reports and dashboards to communicate results to stakeholders.

Segment and target audiences by utilizing customer data and segmentation strategies to deliver personalized email experiences

Collaborate with cross-functional teams to align email marketing strategies with overall business goals

American Lawyer Media – New York, NY December 2016 – January 2017

Email Marketing Coordinator (Contract)

Collaborated with marketing manager to code HTML campaigns within ExactTarget and assisted with the creation of new templates using newly created branding

Updated web content and created new landing pages for legalweek.com

Created and maintained excel metric log based on daily performances of email campaigns

WebMD – New York, NY June 2016 – October 2016

Digital Production Coordinator (Contract)

Created and QA HTML newsletters based on either existing templates or coded new emails within Salesforce

Work closely with internal departments (Database Services, Editors, Business Intelligence, Creative and IT groups) and external vendor in the creation and implementation of email campaigns

SourceMedia – New York, NY November 2015 – January 2016

Events and Conferences Email Marketing Coordinator (Contract)

Worked with Marketing Managers to create and deploy custom e-mails for internal clients

Researched and strategized email marketing best practices; including: database segmentation, online forms, email subject lines, and industry changes such as CAN-SPAM and CASL

Coordinated and maintained target prospect/marketing lists including pulling click through and download reports

Created, updated and managed content for 18 publication websites, including uploading speaker bios, session agendas, sponsors information & images created in Photoshop

The Financial Times – New York, NY July 2015 –October 2015

Marketing Coordinator (Contract)

Executed all aspects of high volume B2C acquisition email marketing efforts for ExecSense and its 6 affiliated websites including: assembly of emails, creation of landing pages, QA testing, and scheduling

Planned, conducted, and measured A/B testing on emails and landing pages such as pricing, dynamic content, subject lines, and day of week/time of day campaign analysis

Used Google Analytics and Silverpop metrics to build weekly performance report

The New York Times – New York, NY June 2015 – July 2015

E-Mail Production Coordinator (Contract)

Manage end-to-end production, including planning, coding, targeting, testing and release of email campaigns

Jobson Healthcare Information / Alert Marketing – New York, NY July 2014 – January 2015

E-Services Production Coordinator

Translated print-based media layouts into html email campaigns from PDF files and prepared analytic reports

Set up campaigns for automated deployment, created lists and maintained marketing operation calendar

Value Line Publishing Inc - New York, NY May 2013 – October 2013

E-Mail Campaign Coordinator (Contract)

Developed daily and weekly e-newsletters, e-marketing notifications and content managed valueline.com

Formatted & analyze reports to provide data insights about customer behavior for executive personnel

Created and updated banners and CTA buttons in Photoshop

Used A/B testing to determine campaign success and leverage results.

YESMAIL Interactive/Infogroup – Pearl River, NY December 2008- December 2012

E-Mail Production Manager, Client Services

Developed custom e-marketing campaigns for brand marketing and to increase web traffic to social media sites

Trouble shot HTML for SPAM trips, message errors, and tested code for functionality across multiple browsers

Functioned as Account Manager for high volume client with 30 plus e-campaigns a month

Supervised two full time production coordinators and trained entry level personal on YESMAIL platform

EDUCATION

University of Arizona – Tucson, AZ February 2021

Certified Full Stack Web Developer

Bergen Community College -Paramus, NJ February 2010 Certified Web Designer

Ramapo College of New Jersey - Mahwah, NJ May 2003

Bachelor Degree in American Studies

SKILLS

Salesforce, Eloqua, Workfront, JourneyBuilder, ExactTarget, Yesmail, Marketo, Constant Contact, MailChimp, Silverpop, SailThru, Photoshop, InDesign, Dreamweaver, HTML, CSS, iProduction, GitBash, WordPress, Google Analytics, Email on Acid, Litmus, SQL, Responsive Design, Excel, JavaScript and Bootstrap.

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