THOMAS HOCKADAY

901-***-****

ady7a1@r.postjobfree.com

*** ***** **** **

Collierville, TN 38017

SUMMARY

Consultant, Administrator, Developer, Programmer – SAS, Business Intelligence, Data Analytics, Data Engineering, Data Governance, Dashboard Development, Data Profiling, Marketing Database Design and Development, Segmentation. Over 20 years of experience covering marketing database development, demographic profiling, reporting and analysis. "Big Data" experience with internal files and 3rd party data files. Managed all files utilizing SAS software in support of PhD statisticians - modeling, regression, customer insight, targeting. Extensive customer service, relations and product delivery. Interfaced with internal and external customers from all levels to understand and anticipate requirements and information needs and converting requirements into technical specifications for programmer and support teams. Career includes fast-paced environments at both Fortune 500 companies and small companies. SKILLS & EXPERTISE

1. Designed and implemented SAS data integration solutions, including data extraction, transformation, and loading (ETL) processes.

2. Conducted data quality checks and implemented data validation rules to ensure accurate and reliable data analysis. 3. Collaborated with cross-functional teams to gather requirements, define project scope, and deliver SAS-based solutions that meet business needs.

4. Administered SAS servers and environments, including installation, configuration, and performance tuning to ensure optimal system performance.

5. Managed user access and security settings within the SAS environment, implementing appropriate permissions and roles. (SAS Management Console)

6. Conducted troubleshooting and resolved technical issues related to SAS software, ensuring minimal downtime and maximum system availability.

7. Developed and delivered training programs to educate users on SAS functionality and best practices, fostering self-sufficiency within the organization.

8. Implemented and maintained data governance policies and procedures to ensure data integrity and compliance with regulatory requirements.

9. Collaborated with database administrators and other IT Staff to integrate SAS solutions with other systems and databases. a. ODBC Oracle

b. SQL Server Python

c. Hadoop Data lake

d. Azure Teradata

10. Performed system upgrades and migration projects, ensuring smooth transitions and minimal disruption to ongoing operations. 11. Conducted performance monitoring and capacity planning to optimize SAS server resources and ensure scalability as data volumes grow.

12. Stayed updated with the latest SAS tools, technologies, and best practices, continuously enhancing skills and knowledge through self-learning and training opportunities.

13. Actively participated in user groups and forums to share insights, exchange ideas, and contribute to the SAS community. 14. Developed and implemented SAS programs and scripts for data analysis, statistical modeling, and reporting purposes. 15. Designed and executed complex data manipulation and transformation tasks using SAS data step, and SQL queries. 16. Created and maintained SAS datasets, formats, and libraries, ensuring data integrity and accuracy throughout the process. 17. Utilized SAS procedures such as PROC SQL, PROC REPORT, PROC TABULATE, and PROC MEANS for data summarization, statistical analysis, and generating meaningful reports. 18. Developed custom SAS macros to automate repetitive tasks, improve efficiency, and enhance overall productivity of the team. 19. Collaborated w/business stakeholders and Analysts to understand requirements and translate them into effective SAS solutions. 20. Conducted data validation and quality checks to ensure the accuracy and consistency of data used for analysis and reporting. 21. Performed data profiling and data cleansing activities to identify and resolve anomalies, outliers, and missing values in datasets.

22. Implemented data integration processes using SAS to extract, transform, and load (ETL) data from various sources. 23. Collaborated with cross-functional teams to troubleshoot and resolve technical issues related to SAS programs, ensuring smooth operations and minimal downtime.

24. Conducted performance tuning and optimization of SAS programs to improve runtime and resource utilization. 25. Documented SAS code, processes, and procedures for knowledge sharing and future reference. 26. Stayed updated with the latest SAS tools, techniques, and best practices, actively participating in training programs and professional development opportunities.

27. Consulted with and advised users on best methods to achieve desired output and results. 28. Trained users on how to incorporate outside processes –via the SAS ‘X’ command. 29. Trained users on incorporating SQL and Python with SAS. THOMAS HOCKADAY

901-***-****

ady7a1@r.postjobfree.com

310 Cedar Post Cv

Collierville, TN 38017

30. Automated Reports:

a. Dashboards.

b. Scorecards.

c. Daily File Growth Statistics.

d. Daily file update report.

31. Marketing Database Design & Development.

32. Big Data Experience.

33. SAS 9.4 M6 Linux Administrator & Developer.

34. SAS Enterprise Guide 7.1 Administrator.

35. SAS Management Console.

36. Expert US Address Matching and Linking Disparate Data sources for Analytics. 37. MS Office Expert – Excel, Word, PowerPoint, Outlook, etc. 38. SAS Administration.

39. SAS Programming.

40. Data Analysis, Data Profiling and Data Reporting, Data Analytics. 41. Data Hygiene, Data Blending and Data Matching. 42. Data Governance.

43. Master Data Management (MDM).

44. Worked on Marking and Analytic projects with many top companies including: FedEx, ALSAC/St, Jude’s, Wal*Mart, Neiman Marcus, The Walt Disney Company, Bass Pro Shops, Ralston Purina, American Eagle Outfitters, Crate & Barrell, E&B Marine, Catherine's Stores Corp, The Wine Enthusiast, John Deere, ServiceMaster, Terminix, American Home Shield, TruGreen, Merry Maids, Furniture Medic.

Experience

Syntel / Atos Contractor - SAS Consultant at FedEx Services – Collierville, TN April 2018 to Present

• SAS Administrator, Programmer, Developer SAS 9.4 on Linux and SAS Enterprise Guide 7.1.

• Automated and revised existing SAS programs.

• Added innovations that have saved over 38 re-occurring man-hours per week.

• Used SAS / SQL to access EDW, Teradata, Oracle, SQL Server databases.

• Worked across many different groups within the FedEx Services. Consultant – DexiData LLC - Collierville, TN Jun 2016 to Sept 2018

• Completed short term projects involving many disciplines. o Project Management

o Direct Marketing

o Database design, development, testing, UAT, auditing, hygiene, profiling, reporting. o Prepared Executive summary, charts, graphs and analysis. o Market Competitive Analysis

ServiceMaster Corporate BSC – Manager Customer Data Analytics - Memphis, TN Apr 2007 to May 2016

• Recruited to an elite marketing team formed for the sole purpose of new customer acquisition for each SVM brand.

• Team was made up of experts from every DM discipline including PHD Statisticians, Direct Marketing, Marketing Database, Internet, Direct Mail, SEO, Email, Social Media and Brand Web Portals.

• Marketing Database, Data and US Postal SME.

• Supported PHD Statisticians by building and maintaining the SVM Marketing Database.

• Developed techniques for linking customer records to 3rd party disparate data files with 96% match rate.

• SAS Administrator for SAS Enterprise Guide 7.1, SAS 9.2 on Windows Server.

• SAS user support.

American Paper Optics – Director, Retail Marketing /Brand Manager - Bartlett, TN Aug 2004 to Apr 2007

• Increased product store placement 266%.

• Grew from 3,000 stores to over 8,000 stores.

THOMAS HOCKADAY

901-***-****

ady7a1@r.postjobfree.com

310 Cedar Post Cv

Collierville, TN 38017

Acxiom Corporation – Database Consultant, Team Leader, Customer Relationship Manager Conway, AR and Memphis, TN Jan 2000 to Aug 2004

• Provided leadership and direction that optimized business practices that generated customer satisfaction and optimal revenue. EDUCATION - University of Central Arkansas – Conway, AR

• Bachelor of Business Administration Degree - Business Management

• MBA Program course work. 32/42 hours.

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