Digital Web Producer and Designer

Patricia (Patti) Proschold

Digital Product Designer / Web Producer

******@******.** • +1-415-***-****

LinkedIn • pattip.myportfolio.com/

Summary

Dynamic Creator, harnessing 8+ years of experience in blending technical acumen with creative flair to deliver compelling user experiences, aligning with organizational goals and brand story. Known for unparalleled efficiency and adaptability in high-stake, fast-paced environments. Proficient in Adobe Creative Suite, HTML, and SEO, consistently producing visually captivating and functionally robust designs. Excels in cross-functional collaboration, serving as a trusted subject matter expert for intricate design challenges. Proven ability to drive design strategy and deliver customer-focused solutions.

Areas of Expertise

Digital Graphic Design

Human-Centered Design

Visual Storytelling

Interactive Design

Color Theory & Composition

eCommerce Campaign Design

Project Lifecycle Management

Creative Editorial Development

Data-Driven Designing

SEO Best Practices

Content Development

Brand Alignment & Guidelines

Cross-Functional Team Leadership

High-Impact UI/UX design

Photo Editing & Copy Editing

Professional Experience

Smith & Noble, Remote, CA 2018 – 2023

Digital Designer & Website Producer

Orchestrated business and creative strategies into effective digital communications using a deep understanding of human-centered design principles to create effective user-centered solutions. Conceptualized and executed visually attractive digital campaigns by employing Adobe Creative Suite design and prototyping tools, ensuring cross-device and browser compatibility, as well as compliance with accessibility guidelines. Piloted web redesign initiatives for an array of product pages collaborating with product development teams. Coordinated a multi-faceted visualization program alongside a global technology team and external vendors, effectively managing project scope, schedules, and deliverables. Diagnosed and escalated technical challenges within CMS and website frameworks, liaising with engineering departments for swift resolution. Fostered collaborations among interdisciplinary teams to align digital strategies and facilitate content planning across online platforms.

●Elevated user engagement by initiating and leading redesigns for over 20 product listing pages and other key site areas, employing human-centered principles.

●Successfully launched a complex visualization program, coordinating with an international tech team and external vendors to meet project goals to meet user-centric objectives.

●Instrumental in driving a 67% surge in online sales revenue over a two-year timeline as a pivotal member of the eCommerce team.

●Acted as a key member in catalyzing a 25% uptick in email marketing click-through rates through innovative digital marketing design strategies.

Smith & Noble, Corona, CA 2014 – 2018

Creative Project Coordinator

Navigated creative project lifecycle, specializing in the development of innovative digital content and the logistical management of both studio and field photo shoots. Facilitated inter-departmental meetings to align creative vision and strategy and executed seasonal photo shoot agendas. Liaised with organizational leaders such as the VP of Marketing and Creative Director to craft and schedule editorial content. Developed preliminary content layouts and adjusted marketing copy to ensure alignment with brand aesthetics and messaging.

●Earned the title of "Cross-Functional Champion" across various timelines—monthly, quarterly, and annually—in 2017, for consistent performance in creative problem-solving across diverse departments.

●Implemented cost-saving measures in photo shoot production, achieving a 15% reduction in total expenses.

●Streamlined project workflows within the Creative Team, improving overall productivity and reducing project delivery times by 10%.

Education

Master of Fine Arts

San Francisco Art Institute, San Francisco, CA

Bachelor of Fine Arts

Sonoma State University, Rohnert Park, CA

Professional Training

University California Riverside Extension

●Professional Certificate in Digital Arts & Design July 2014

LinkedIn Learning

●After Effects 2021 Essential Training: The Basics Issued July 2023

●Figma for UX Design Issued Jul 2023

●Google Analytics 4 (GA4) Essential Training Issued July 2023

●Practical Accessibility for Designers Issued July 2023

Interaction Design Foundation

●User Experience: The Beginners Guide · Visual Design Path In progress

●Design Thinking: The Ultimate Guide · Visual Design Path In progress

Technical Proficiency

Adobe Creative Suite · Adobe XD · Adobe Photoshop · Adobe Illustrator · Content Management Systems (CMS) · HTML · CSS · Adobe Workfront · Jira · Trello · MS Office · DAM systems · Slack · Asana · Wordpress · Magento · Office 365 · Google Workspace

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