MARZIA CHAUDHARY

Mobile: 646-***-**** Email: ady749@r.postjobfree.com

SUMMARY

I am UX, AI and eCommerce Expert with 15+ years of experience Business leader with a decade of experience in eCommerce, Cloud Commerce, CRM, ERP, AI, UX and OMNI channel operations. I thrive on building and leading teams to deliver outsized impact. Excel at driving commercial/operational transformation with recent focus areas including D2C innovation, B2B partnerships, brand/product (re)launches, process digitalization, and business model and organizational optimization. I have a proven track record of increasing sales, improving customer satisfaction and loyalty, driving operational process and efficiency, steering effective business strategies, and creating custom solutions to propel growth and profitability while meeting company goals. My expertise with eCommerce and big data analytics has consistently helped businesses increase their profits and remain competitive in the ever-changing landscape of the digital economy. KEY STRENGTHS

• Project and Program Management

• ERP Implementation

• Salesforce Cloud Commerce

• Ecommerce Strategy

• CRM Implementation

• AI Integration

• OMNI Channel Operations

• Stakeholder Management

• Budgeting and Resource Allocation

• Risk Assessment and Mitigation

• Agile and Waterfall Methodologies

• Team Leadership and Collaboration

• Budgeting

• Conversion Optimization

• Resource Planning

• Communication

• Strategic Thinker/Planner

• UX Designs

• Leading Web & Mobile Development

Teams

• Digital Marketing

• Ecommerce Implementation

• Process Creation and automation

• SEO Optimization

• Data Migration

• eCommerce and system Migration

• UX Optimization

• Site Maps

• Scrum Master

• User Stories & User Personas

• Problem Solving

• Usability Testing

• P&L Statements

• Strong understanding of design

process

• Strategic Business Planning

• Organizational Change Management

• Commercial Innovation & Execution

• Product Development & Innovation

• Strategic Partnerships

• Machine Learning

• Natural Language Processing

• Data Science

• Data Analysis and Visualization

• Deep Learning

• Operations Management

• Go-To-Market Planning & Execution

• Process Design & Improvement

• Digital & Cloud Adoption

• Google Cloud Platform

• Security & Fraud Prevention

• Data Mining & Analytics

• ERP Applications & Processes

• Internal Controls Implementation

• Training, Mentoring, & Coaching

Teams

• Syndication to Digital Assets

• Cross-Cultural Communication

• Functional and Technical

Documentation

TECHNICAL SKILLS

• Shopify Plus

• Salesforce Commerce Cloud

• Magento

• Salesforce

• BigCommerce

• WordPress

• Akeneo (PIM)

• Salsify (PIM)

• Artificial Intelligence (AI)

• G Suite

• SharePoint

• HiConversion

• Jira

• Confluence

• Adobe XD

• Figma

• Miro

• Loom

• Smartsheet

• Zeplin

• InVision

• Microsoft Suite

• Photoshop

• GitHub

• Slack

• Trello

• Asana

• Notion

• Teamwork

• Microsoft Teams

• QuickBooks

• Dropbox

• Google Ads

• Facebook Ads

• Zendesk (CRM)

• SAP Hybris

• Avalara

• Microsoft 365

• Channel Adviser

• Manhattan Active Omni (OMS)

• Big Data Analytics

• KPI Tracking

• SEO/SEM

• Payment Gateways

• API’ Integrations

• Google Cloud Platform

• SAP Hybris

• Microsoft 365

• Microsoft Office

• Datarama

• SQL

• Order Management System

• Hanna (Finance)

• ERP

• Tableau

• Adobe Cloud

•

OTHER SKILLS

Design: UX design & research, rapid prototyping, user interface design, information architecture, visual design, interaction design, web design, mobile design etc. Deliverables: Wireframes, prototypes, personas, workflow diagrams, information architecture maps, research findings, usability test and findings, branding, design specifications, use cases, user stories, requirements documentation, product maps, product backlogs, financial reports etc.

BUSINESS EXPERIENCE

Director/Lead Technical Program Manager (Contract) July 2022 – Present Walmart

Duties

• Lead teams for the execution of Omnichannel multivendor eCommerce Project implementations.

• Global Stakeholder management, including Design, Engineering, Business and Product Teams, main intermediate point of contact among the stakeholders.

• Conducted comprehensive risk assessments and developed mitigation plans to ensure project success and minimize potential disruptions.

• Successfully managed project budgets ranging from $1 million to $5 million, consistently delivering projects within allocated financial resources.

• Fostered strong relationships with key stakeholders, including executives, department heads, and external vendors, to ensure alignment and support throughout project lifecycles.

• Lead leadership update meetings

• Managed delivery of project outcomes and status reporting for all project deliverables, milestones, tasks, and dependencies

• Performed Risks and Opportunities Management, including definition and execution of action plans for risks mitigation to prevent adverse effect, escalate issues in a timely manner.

• Contributed to and led processes and tools improvements and deployments.

• Utilized IT project management methodologies (Agile, Waterfall, hybrid) to drive technical solutions delivery.

• Led the planning, execution, and successful delivery of multiple AI projects, ensuring alignment with business objectives, scope, and timelines.

• Developed and implemented AI strategies, identifying opportunities to leverage AI technologies for process optimization, revenue generation, and cost reduction.

• Responsible for Program Management on multiple workstreams and projects

• Led the end-to-end execution of AI projects, coordinating activities across multiple teams and ensuring timely delivery of high-quality solutions. Accomplishment • • Successfully Successfully launched implemented 20+ E2E large Attribution scale projects Dashboard within the withing timeline Datorama and budget. (Part of Salesforce) and worked closely with Stakeholders to understand AI requirements, translating business needs into technical specifications and actionable project plans.

• Received the "Outstanding eCommerce Program Delivery and Execution" award for consistently delivering projects on time and within budget while exceeding stakeholder and

• customer Received expectations. recognition for leading the Salesforce cloud commerce implementation, resulting in a

• 40% Achieved increase a 50% in online increase sales in conversions online sales and revenue a 20% within improvement the first in year customer by revamping retention. the

• website's Implemented user an experience AI-powered and optimizing recommendation product engine, catalog resulting organization. in a 25% increase in average order value.

Global eCommerce Platform Migration Specialist (Contract) Nov 2021 – Jan 2022 Levi Strauss & Co.

Duties

• Defined scope of wor, managed and lead teams for the execution of migration and syndication work.

• Anticipated bottlenecks, providing escalation management, anticipated and made tradeoffs, and balanced the business needs versus technical constraints.

• Created, maintained, and disseminated project information to stakeholders and senior management.

• Worked with finance team for reconciliation.

• Optimized all customer touch points.

• Oversaw all eCommerce operations from product configurations, PIM and ERP integration to financial reporting and customer order fulfillment.

• Managed Partner Dropship fulfillment integration and execution

• Responsible for Program Management on multiple workstreams and projects

• Lead CRM migration and management

• Developed project documentation, including project plans, status reports, and meeting minutes.

• Conducted research and analysis to support project decision-making and provide recommendations.

• Collaborated with cross-functional teams to ensure effective communication and project progress tracking.

• Assisted in quality assurance testing and user acceptance testing to ensure project deliverables met requirements.

Accomplishment • • • • Successfully Created Implemented a Multi-migrated launched OMNI marketplace channel Dockers Dockers solutions, eCommerce on on Dockers.Zalando enabling Platform com. customers on Shopify to seamlessly Plus switch between online

• and Led offline a highly channels, successful resulting ERP implementation in a 20% increase project, in customer resulting in satisfaction streamlined ratings. business processes, increased operational efficiency, and a 30% reduction in inventory holding costs. UX Program Manager (Contract) March 2021 – Nov 2021 Hewlett-Packard (HP)

Duties

• Anticipated bottlenecks, provided escalation management, anticipating, and making tradeoffs, and balancing the business needs versus technical constraints.

• Created, maintained, and disseminating project information to stakeholders and senior management.

• Successfully led and managed AI initiatives, overseeing end-to-end project lifecycle from planning to execution.

• Led the marketing retargeting projects for Instant Ink brand.

• Executed insights and roadmap strategy to improve customer experience as evidenced through enrollment flow efficiency.

• Lead the end-to-end optimization of all B2C demand generation initiatives with the two-part focus of increasing conversion rates while decreasing CPA.

• Partnered across teams to identify gaps in tracking and implement a cohesive, end-to-end tracking plan to inform and enable better targeting and CRM.

• Created automated, repeatable processes in place that helped plan and manage multiple parallel projects and run the business.

• Regularly communicated project status to stakeholders.

• Acted as primary point of contact for design, working closely with design leads and directors to proactively clarify requirements and use cases, actively seeking clarification when there is ambiguity.

• Applied understanding of KPIs in SEO, SEM, display advertising, email marketing, social media, and app stores, including Google Analytics, as well as Google Tag Manager

• Applied experience building/delivering SaaS and other service models.

• Creating UX designs and conducting usability tests to speed time to market.

• Led the implementation of CRM systems, improving sales team productivity and enhancing customer relationship management processes.

• Oversaw the migration of customer data from legacy systems to the CRM platform, ensuring data integrity and accurate reporting.

• Worked closely with Analytics and Marketing team to automate data to create End-to-End customer views for campaigns attributed to customer leads and revenue. Accomplishment • • • • • • Expanded Achieved Partnered Created Increased Removed pathway with a data average TAM 70% loopholes stakeholders for increase 33% user market in consent which the in to request trackable US get created from learning to be 50% access mobile A/and B to tested to testing 98.traffic. more 4% through abilities detailed wider shared app funnel. usage out and with customer Markets. data

• • tracking. Proposed Improved a HP solution online for ratings combating (on Trust negative Pilot) online from 1.reviews. 4 rating to a whopping 4.4 Star rating.

• Created Led the implementation the plan and lead of the an workstream. AI-powered chatbot, reducing customer support response time

• by Implemented 50% and improving automated overall lead management customer satisfaction. processes, resulting in a 30% increase in lead conversion rates.

• Developed dashboards and reports for sales teams, providing real-time insights and improving sales forecasting accuracy by 40%

Director of eCommerce & UX (Contract) May 2020– March 2021 Blueberry Cart Inc

Duties

• Functioned as a Director of eCommerce & UX to create an online multi-vendor grocery delivery application, which was built on Shopify.

• Implemented Artificial Intelligence (AI) tools and strategies.

• Managed a team of 6 people (which included a designer, developers and a digital marketing

/SEO professional)

• Lead the creation of UX designs, user personas and user flows.

• Managed the full lifecycle of development.

• Assigned tasks and managed the team to execute within timeline and budget.

• Managed & tracked performance on Google Ads and Facebook Ads Accomplishment

• Successfully launched the multi-vendor grocery delivery platform within 2 months.

• Obtained contracts with 5 major Grocers in the New York area.

• Spearheaded the integration of AI technologies into the company's operations, resulting in a 15% reduction in manual tasks and improved decision-making capabilities.

• Implemented OMNI channel solutions, enabling customers to seamlessly switch between online and offline channels, resulting in a 38% increase in customer satisfaction ratings.

• Optimized website performance and reduced page load time, leading to a 15% decrease in bounce rates and an improved customer browsing experience.

• Leveraged AI algorithms for demand forecasting, resulting in a 10% decrease in stockouts and a 15% reduction in inventory carrying costs.

• Led user testing sessions to identify pain points and areas of improvement, resulting in a 20% increase in user satisfaction ratings.

• Conducted competitive analysis and benchmarking to stay updated with industry best practices and ensure a competitive edge in UX.

Management Consultant/ Senior Technical Project Manager Sept 2019– May 2020 Ruckus – New York, NY

Duties

• Functioned as a Department Manager to create and implement processes to help improve the company’s bottom line.

• Created ecommerce & marketing sites on Shopify, WordPress, React Native and more.

• Managed companywide time logging process, project data and reports automation.

• Created, implemented and managed Project & Program Management processes, using Asana, Jira, Smartsheet and other tools.

Accomplishment

• Convinced company founders to support the implementation of a time logging system.

• Successfully implemented and managed the company-wide time logging system and processes. It was the first time the company’s employees were regularly logging time, and we had gained 8+ months of accurate employee efforts data. This has helped sales and management to set budgets more accurately and track the health of all their projects. It was a great success.

• Created, implemented and managed the companywide project data and reports automation, which improved speed of deliverables by 50%, and helped senior management assess the health and budgets for all projects.

• Managed ALL the companies “challenging” projects (ones which were lagging, and where clients were unhappy with the service), to help turn them around. In approximately 2 months, I had completed 4 projects and improved client satisfaction from 10% to a 100% rating. Management Consultant/ Lead Project Manager June 2018 – Aug 2019 Redstage – New York, NY

Duties

• Functioning as a Project Manager for the creation of ecommerce sites on Magento, BigCommerce and Shopify.

• Capturing and documenting client requirements.

• Engaging and working directly with stakeholders from different areas of the business.

• Creating Project Plans and managing the overall project implementation to ensure we stay within the client’s budget and timeline. Working with both Waterfall and Agile approaches.

• Mapping and allocating resources for all my projects and service clients.

• Managing Conversion, Technical and Analytics Audits

• Engaging in weekly resource planning meetings, with all Redstage PM’s.

• Managing team’s time logs (billable and non-billable) for all my projects and service clients to ensure accuracy of client invoicing.

• Managed teams of up to 15+ people with budgets of up to $400,000

• Utilized G Suite, SharePoint and Slack to organized and share project information with internal team and/or clients.

• Conducted A/B testing on client’s eCommerce sites Accomplishment

• Implemented Akeneo platform for one of our large Magnento 2 clients. Migrated their entire product catalog, which consisted of 3.5+ million Skus.

• Created and launched a new Shopify website for one of my clients, in just one month. This project was within client budget and well under the expected timeline.

• Managing 8 service clients and 4 large scale projects at the same time

• Provided PM assistance to Redstage R&D department. In less than one month, uncovered, captured and documented over 150+ items of reusable code, which was either created for our clients or by our internal dev team, as side projects.

• Took over a project that had been stalled for 3 years; pulling together information from disparate sources to resurrect the project and finally delivered a working product within 1 month. Project Manager & Management Consultant. Sept 2016 – June 2018 XL Management Inc. – New York, NY

Duties

• Project managed activities for new residential building development. This included prioritizing, planning, and coordinating activities to ensure; permits are obtained, plans are created and approved, offering plans meet requirements, building requirements are met, Certificate of Occupancy is obtained, activities of construction crews are coordinated etc.

• Engaged with stakeholders from different areas of the business.

• Negotiated contracts and prices with various vendors.

• Researched and gathered information regarding various real estate investment opportunities.

• Assisted in accounting activities.

• Managed all rental properties. This includes, tracking and receiving payments, ensuring all real estate expenses are paid on timely bases, renting available units, coordinating and managing unit repairs and tenant requests/concerns etc.

• Analyzed data and made recommendations relating to property management and development issues.

Management Consultant July 2015 – Aug 2016

Innkeepers Hospitality Group Inc. - Toronto, On

Duties

• Functioned as Director of IT for the creation the hotel reservation system.

• Led new product development initiatives from concept to launch. Oversaw activities of a vendor team of developers and architects.

• Managed stakeholder relationships from different areas of the business.

• Researched, gathered information and analyzed data to better implement reservation system.

• Reviewed and critiqued management and marketing standard operating procedures for each hotel. Determined the design interactions and client flows for the client experience and documented requirements for approval by senior management.

• Conducted user experience research, identified and sketched out key scenarios.

• Through brainstorming, sketching and interviews, I developed a workflow both visually and functionally to communicate the creative vision and process properly and accurately.

• Interviewed users to identify pain points in their flows and optimize business processes.

• Defined and created product requirements documented, user stories (what the product needs to do), user interaction, visual design, and user experience (UX) designs.

• Designed and executed the usability testing including creation of prototypes.

• Translated complex problems and projects into user stories and a coherent product backlog, using agile methodology.

• Created stories for the marketing team to explain the value proposition for each new feature.

• Created and developed presentations, wireframes, user journeys and sitemaps

• Managed the development and design team.

Accomplishment

• Created detailed technical and functional requirement documents for the creation of Innkeepers online Reservation system which was also connected to the Property Management System (PMS)

• Oversaw system implementation.

• Successfully trained staff on newly implemented system. Director of eCommerce (Founder) April 2014 – June 2018 GrabOp Inc. – Toronto, On

GrabOp Inc. is a digital agency and creator of a location based digital ecommerce platform where you can network and create alliances more productively, market and build your personal brand, and find trusted services and products.

Duties

• Functioning as Director of eCommerce for the creation of web (ecommerce), SAAS and mobile app solutions.

• Led the implementation of OMNI channel strategies, enabling a seamless user experience.

• Recruiting and managing internal IT development and design teams to create web and mobile applications using agile methodology.

• Managed a team of up to 11 designers and developers, along with additional offshore resources in Cuba and India.

• Successfully managed and executed complex ERP implementation projects.

• Lead cross-functional teams of up to 45 members, including 15 direct reports (Developers, Designers & Project Managers), ensuring adherence to project timelines and budget constraints.

• Orchestrated the implementation of Salesforce cloud commerce platform, enabling seamless online sales processes and enhancing customer experience.

• Led the implementation of CRM systems, improving sales team productivity and enhancing customer relationship management processes.

• Utilized Agile and Waterfall methodologies based on project requirements, ensuring efficient project execution and timely delivery of milestones.

• Creating Project Plans, Business Plans and Financial Forecasts.

• Creating specifications documents.

• Created user personas.

• Designing and executing usability tests

• Defining and creating the business requirements, product requirements and user stories (what the product needs to do), user interaction, visual design, user experience (UX) design, prototypes.

• Designing high-impact, user-centered social networking interface with strong emotional appeal, sophisticated production values and intuitive navigation to maximize user engagement.

• Delivering creative digital concepts, information architecture and prototypes for digital projects

• Defining and creating the product requirements, wireframes, user stories (what the product needs to do), user interaction, and visual designs.

• Coordinated and conducted Usability Tests

• Created all UX designs.

• Creating and managing Product Backlog

Accomplishments

• Developed and executed ecommerce strategies, resulting in a 25% increase in online sales revenue within the first year.

• Designed and implemented 3 working prototypes (Two ecommerce platforms and one mobile location-based networking application).

• Created detailed technical and functional requirement documents for the creation of the ecommerce platforms and the mobile location-based networking application.

• Implemented 40+ large scale eCommerce, OMNI Channel and SAAS platforms, for both web and mobile apps.

• Developed user journeys and interaction flows for OMNI channel experiences, ensuring consistent brand experiences and seamless transitions between channels.

• Implemented click-and-collect capabilities, resulting in a 40% increase in online sales and foot traffic to physical stores.

• Optimized mobile app experiences to facilitate in-store browsing and purchasing, resulting in a 30% increase in mobile app downloads and usage.

• Optimized the checkout process, resulting in a 20% increase in conversion rates and a 15% decrease in cart abandonment.

• Successfully improved Development teams sprint delivery outputs from approx. 12 to 15 dev tickets per sprint to 45+ dev tickets completed per 2-week sprints. Recruitment Adviser July 2013 – April 2014

Randstad Canada – Toronto, On

Randstad Canada is the Canadian leader for staffing, recruitment, and HR Services. A key player in the recruitment and staffing market, Randstad Canada provides unrivalled expertise in matching Canada’s top talent with the most sought-after Canadian employers. Duties

• Offered full-cycle recruitment services. Managed and handled all phases of the recruitment process.

• Developed and maintained strong working relationships with hiring managers, vendors, community organizations, and other team members to create a partnership that yielded success and credibility.

• Researched and developed sourcing methods such as data mining and social media.

• Creatively utilized internet sourcing, social media and industry contacts to identify, network and recruit.

Strategic Recruitment Consultant July 2011 – July 2013 Recruiting in Motion – Toronto, On

Recruiting in Motion is a Toronto based employment agency specializing in the placement of digital media, sales and marketing, accounting, finance, IT, and senior management professionals. The company’s exclusive process uses a combination of personal interviewing of candidates, video-capture, and secure web-based technology, giving it the "Visual Advantage in Specialized Recruiting". Duties

• Duties similar to Randstad but also produced video profiles of candidates and maintained the upkeep of candidate files in the internal database. Project Manager & Development Director, DIGITAL Nov 2009 - Jan 2011 eMpresto Inc (Subsidiary of Clear Cell Inc) - Toronto, London, USA, India eMpresto, (a Subsidiary business of Clear Cell Group based in Canada with offices around the globe), is a company that focuses on building digital communities (both online and mobile) and harnessing social media analytics and insights to drive community engagement and revenue through monetization. Duties

• Led the application development from design through to implementation. Acted as liaison to the external vendor’s development team (Agile) and managed internal design team.

• Conducted regular communications with all Stakeholders to identify needs and create reports.

• Determined the design interactions and client flows for the client experience and documented channel requirements.

• Negotiated vendor contracts.

• Developed and/or reviewed conceptual wireframes, that included design layout and navigation requirements that are aligned to product specifications.

• Defined and created product requirements and user stories (what the product needs to do), user interaction, and visual design, and the user experience (UX)

• Lead strategic thinking to ensure that simple and intuitive user experiences are designed and adhered to. Defined standards of usability and accessibility.

• Acted as subject matter expert on products, services, and capabilities.

• Generated and presented creative ideas for web, e-Commerce and mobile applications that helped our clients achieve their business objectives.

• Worked across functions, bringing together key stakeholders to deliver the best products.

• Designed and created technical and functional requirement documents for various web and mobile platforms.

• Drafted RFP’s and RFQ’s responses.

• Sourced and managed vendor relationships.

• Created and Managed Product Backlog and Project Plan

• Assisted in creating data models using Google Analytics and other tools to provide customers with insight from data captured from multiple sources. Accomplishments

• Spearheaded the integration of AI technologies into company operations, and created custom big data dashboards, improving efficiency and decision-making capabilities.

• Successfully designed and implemented a working mobile application prototype for our client, Meet Me In TO which was a social networking application.

• Successfully designed and implemented a working mobile application prototype for Sobeys which was a location-based coupon delivery system.

• Successfully designed and implemented a working mobile application prototype for Hockey Toronto which allowed hockey players to find organized local hockey games within their area.

• Created the detailed technical and functional requirement documents for all digital applications mentioned above.

• Created the UX designs for all digital applications and created functional and technical requirement documents for Sobeys Recipe mobile application. EDUCATION & PROFESSIONAL DEVELOPMENT

York University, Marketing (BAS)

• Completed three years of Bachelor of Administrative Studies (Marketing). Toastmasters International Certificate

• Completed program for effective communication.

Rutgers UXD Certificate

• Completed program for User Experience Design

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